WardsAuto Dealer Edition
WardsAutoDealer Edition
 

AUGUST 7, 2018

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Consumers Say What They'd Do If Car Tariffs Kick In

In the face of tariffs, 30% of consumers say they would switch to another vehicle, according to a Cox Automotive poll.

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Honda Anticipates the Day Fuel-Cell-Powered Vehicles Go Mainstream

Getting dealerships up to speed is part of the plan, Honda’s Steve Center says of selling vehicles powered by fuel cells.

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Study: EV Incentives Should Consider Shades of Green

Researchers found the “green” value of EVs can vary dramatically across the U.S. due to climate differences, whether producing the electricity to recharge them relies on fossil fuels, and how far the vehicles are driven each day.

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The Attribution Revolution: Take the guesswork out of your digital ad strategy
As the retail industry downshifts from a long period of growth, a new dynamic is taking shape, one that impacts the effectiveness of traditional KPIs. Multi-touch attribution, however, helps you see the bigger picture and plan for what’s next.  Click to learn more!

‘Do You Really Think Customers Will Buy Cars Online?’

More dealers embrace or at least warm up to digital retailing, but holdouts remain.

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Video: Top Industry News

Today's edition of Autoline Daily.

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