| Your content is the first contact most consumers have with your organization. What does yours say about you? The Writing & Content Creation Conference takes place Dec. 10–11 in New York City, and will help all organizations, regardless of size and budget, create content that goes beyond aesthetics and tells the story you want to tell. The conference aims to help you make the most of your content, whether you’re using infographics, video, writing or social media, and apply it in ways that advance your business goals. *NEW: We’ve just confirmed an on-site cocktail party at PayPal HQ on the night of Dec. 10.* Attendees will learn: How to emphasize executives’ strengths and minimize their weaknesses through speechwriting Ways to harness user-generated content to reward and connect with your biggest fans Smart tactics for making evergreen content that stays relevant for months or years Essentials of must-read stories—and how to master them How to leave vanity metrics behind on social media and score true engagement Speakers include: | Laura Creekmore* Director of taxonomy and content strategy Syndigo | Trish Hall Author, "Writing to Persuade" | Randy Krum Instructor, infographics design Southern Methodist University |
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| Justin Allen Head of digital and video production Ragan Consulting Group | Courtney Beasley Vice president of marketing Walker Sands |
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The conference features condensed sessions packed with easy, practical takeaways for anyone whose success depends on writing and/or content creation. Questions? Contact Becky Ahasic at beckya@ragan.com. *extra fee to attend To sponsor, contact Hannah Lavelle at hannahl@ragan.com. | 