| | Content is king in a COVID-19 world as brands make themselves useful
The COVID-19 pandemic has put many brands in a very difficult position.
With large numbers of their customers under lockdowns and/or facing uncertain financial circumstances, engaging effectively with consumers demands new approaches.
To maintain and build relationships with consumers while many are sidelined, lots of brands are upping their content marketing investments. |
Marketing in a recession: The opportunities and challenges [webinar]
The coronavirus has severely disrupted our personal and professional lives. It will ultimately have a huge impact on the economy. What can marketers expect, what impact will it have on demand, and how should marketers respond?
Join Marketing Week editor Russell Parsons, economist Grace Kite, marketing effectiveness expert Peter Field and customer confidence analyst Joe Staton to discuss what brands should and shouldn’t do in the wake of an economic shock. |
How is coronavirus impacting the financial sector – and how are brands responding?
The financial sector is facing currently challenges on multiple fronts: shelter-in-place and social distancing requirements mean that few customers are able to be served in a physical branch, putting additional strain on channels like telephone support, online and social media.
At the same time, thousands of people and businesses are in dire need of those services as they face unprecedented financial uncertainty. Here's how financial brands, from traditional banks to fintech start-ups, are responding. |
How six non-profits are meeting fundraising & awareness challenges in the coronavirus crisis
Headlines have called coronavirus a “perfect storm” for charities and non-profits as they face a huge and seemingly insurmountable hole in their finances.
At the same time, the coronavirus crisis means that charitable organisations have never been needed more, as non-profits and social enterprises are called upon to provide aid, housing, financial support and advice, mental health assistance, healthcare support and much, much more.
So, how are charities and non-profits responding to the unique challenges posed by the coronavirus crisis? |
Stats roundup: coronavirus impact on marketing, ecommerce & advertising
In this edition of our regularly-updated coronavirus stats round-up, disposable gloves and breadmakers are among the fastest-growing ecommerce categories in the US, while global email open rates have risen by 25% week-on-week. |
Marketing in the new normal: Oren Greenberg, on-demand CMO for corporates & startups
Over the past week, we’ve been asking marketers what trends they are seeing in their business and how they are coping with change wrought by coronavirus. In our most recent feature, Oren Greenberg, on-demand CMO and founder of growth marketing consultancy Kurve talks about the impact he has seen and his advice to clients. |
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| Effective Remote Working for Marketers
With an increasing number of organisations ordering its workforces to work from home for the foreseeable future, businesses, teams and individuals alike are facing new and unprecedented challenges. |
Customer Journey Mapping Best Practice Guide
Customer journey mapping is an essential piece of the puzzle when it comes to understanding and improving the customer experience. The purpose of this guide is to provide an overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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