Sales Wolves embrace conflict. Ever heard a salesperson get into a combative discussion with a prospect? Frightening, right? If you are frightened by this thought, please go here. I get excited by Challenger-level conflict. I mean really excited. I am excited thinking about Challenger-level conflict right now... The need to be viewed as nice is a serious barrier to winning in most sales environments. It is pounded into our heads at a young age and throughout our professional lives, "the nice guy/gal finishes first." | 