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MarketingSherpa Insights from November 12 – 23 |
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The Marketing Thank You Box: 12 reasons modern marketers can be thankful | | In this month of gratitude, Senior Director of Content and Marketing Daniel Burstein shares 12 elements of modern marketing we can all be thankful for. Gratitude improves physical and psychological health and increases mental strength, according to psychologists. And that leads to more effective marketing. | | |
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Conversion Lifts in 10 Words or Less (via MarketingExperiments) | | What if five minutes of work could produce a revolution in your conversion results? In this video, MECLABS Institute CEO Flint McGlaughlin walks through five experiments from our library where the least amount of changes produced the highest conversion wins. Get some quick, actionable tips that you can apply to your webpages or emails today. | | |
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Preserving Customer Wisdom: Is your most valuable marketing asset leaking out the door? (via Target Marketing) | | You probably already have key operational aspects in place to help when there is employee turnover. But those won’t help overcome the loss of the core asset of any marketing department – customer wisdom. Read on to ensure your marketing department doesn’t suffer a major setback. | | |
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Four Smart Ways to Spend Your End-of-Year Budget | | As a newsletter subscriber, you can use scholarship code EDU500 to get one of the four MECLABS on-demand certification courses for $500 (a 28% discount). Choose from: Value Proposition Development – Based on a review of 1,100 academic articles regarding competitive advantage Landing Page Optimization – Features 13 relevant case studies with more than 29 charts and graphs Online Testing – Where to test, what to test and how to turn basic testing data into customer wisdom Email Messaging – Capture more subscribers, craft effective email copy and convert email clicks to sales | | |
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These are the most popular resources from the last 14 days | | Landing Page Segmentation Worksheet MECLABS Institute Test Discovery Tool: Build a custom discovery library for your organization Research-based Lead Gen Swipe File: 22 valid marketing experiments to give you ideas for your next A/B test MarketingSherpa B2B Marketing Benchmark Report Email Marketing: Bundle of 6 checklists to optimize your email marketing MarketingSherpa Customer Satisfaction Research Study A Model of your Customer's Mind: 21 charts and tools have helped capture more than $500 million in test wins Test Planning Scenario Tool Marketing Strategy & Value Proposition Reports Bundle Lead Generation and Inbound Marketing Reports Bundle | Coming soon ... | | The MarketingSherpa family (including MarketingExperiments and MECLABS Institute) is increasing its content and research investment. Be on the lookout for these upcoming topics: The launch of the new MarketingSherpa podcast. It’s currently populating in the feeds of the podcast distributors and we will share it with you shortly. MECLABS Institute Mobile Messaging Optimization micro-course. Launches tomorrow, be on the lookout for your invitation to sign up for this free micro-course comprised of five quick videos to help your mobile conversion optimization QA checklist for mobile testing How to execute a modal on mobile (by not executing a modal on mobile) Mobile insights from Wharton professors What to do when your boss or client has a bad idea And more … |
| | 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships | | |
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