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Boost your website conversion with experimentation - 27th April, register now

Customer demands are changing all the time, which means your marketing, CRO and product teams need to change even faster. When it comes to building a better customer experience, the only way to do that is with solid data.

Join our webinar to get insights into changes and tests you can make along the purchasing funnel to continuously optimize your website. With on-trend ideas as to how you can increase your click-through rate and conversion, as well as practical examples our customers have used to smash their CRO.

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GA4 “akin to deploying a brand-new tool”: analytics expert Andrew Hood on Google’s sunsetting of UA

Lynchpin’s Andrew Hood says though it might be described as a “new version”, GA4 brings with it “different implementation requirements, different metrics, different reports and different limitations for everyone to get their heads around.”

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