Convert vs. Ads | India | Unwritten Rules

With mobile ad clicks now surpassing desktop, mobile advertising is no longer a mere add-on strategy. Based on an analysis of over $300 million in ecommerce ad spend, this report uncovers the latest mobile data and opportunities with Google Shopping, Amazon Sponsored Products, and Facebook Ads.

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Visit an ecommerce group on Facebook or LinkedIn, and you’ll likely find one question asked repeatedly: “How do I use AdWords [or other advertising platform] more effectively, to get more people to buy?” In most cases, these people are asking the wrong question...

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India is the second most populated country in the world with a large, educated workforce. It is a robust market for selling online. Ecommerce started in India in the late 1990s. But it grew rapidly in the last ten years with the rise of smartphones...

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Attend “The Essential Commerce Capabilities to Differentiate Your Brand,” a free webinar, to discover what leading ecommerce merchants are focusing on, and what technology will enable their plans in the next year. IBM will host this live webinar featuring Adam Silverman of Forrester Research.

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If you are selling on a third-party site like Amazon or Ebay, it is important to understand the rules — the written rules and the unwritten ones. The unwritten rules are harder to ascertain, but they relate to how the third-party customer service personnel will act in certain situations...

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In this 30-minute webinar, we’ll explain how to launch a subscription billing division of your ecommerce business. We’ll review common subscription-billing mistakes and we’ll cite examples of runaway subscription successes, to help your ecommerce business generate reliable, recurring revenue.

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In a single month, I’ve encountered the following five instances of poor customer service from online companies. All could have been easily avoided...

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