Publishers are anticipating that the blockchain will be a big part of their 2022 strategy, but getting audiences to invest their time and money into these innovations is still an uphill battle. Read more below. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Publishers are anticipating that the blockchain will be a big part of their 2022 strategy, but getting audiences to invest their time and money into these innovations is still an uphill battle. | | |
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howdy! | | | | | In this week’s Media Briefing, Digiday’s media team recaps the changes that did and did not come to pass in 2021. | | |
| | | | | CTV is merging the high-impact brand presence associated with linear TV with the measurable, actionable moments that digital engagement tends to foreground. | | |
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howdy! | | | | | The proliferation of virtual offices and educational experiences on platforms such as Gather is a sign that Zoom classes may soon become obsolete if virtual schooling extends through 2022. | | |
| | | | | It’s crucial that brands approach iOS and Android as separate privacy environments with different capabilities — and different stakes in play. | | |
howdy! | | | | | The long protracted tale of how AT&T tried (and failed) to build an ad tech empire that could rival Google ends with a sale to Microsoft. | | |
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| | | | | As contextual targeting dominates the marketing conversation, this new report shows how adjacent, high-performing, suitable content areas are also driving performance. | | |
howdy! | | | | | As omicron fuels new cases of COVID-19, agencies share how they’re navigating this year’s holiday parties. | | |
howdy! | | | | | The Future of TV Briefing this week looks back at some of the biggest developments in TV, streaming and digital video industry in 2021. | | |
| | | | | Sports fans are investing in crypto and NFTs thanks to a golf game created by Turner Sports. |
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