You may have noticed that we’ve given the Econsultancy website a little design refresh for the new year.
We hope the tweaks we’ve made – a direct response to subscriber feedback – will make it easier to find the latest and most relevant content from our writers and researchers.
Google charts a path towards making third party cookies obsolete, what can marketers do?
In a blog post published earlier this week Google outlined its plans for a more private web. The post states, "we are confident that with continued iteration and feedback, privacy-preserving and open-standard mechanisms... can sustain a healthy, ad-supported web in a way that will render third-party cookies obsolete."
With Google setting a target of achieving this in two years, how can marketers adapt? Here are some Econsultancy resources that can help:
According to a new report published by Accenture Life Sciences, just half of biopharma marketing executives believe they have a good understanding of their customers’ needs.
Furthermore, only slightly more than a third of patient groups polled indicated that they feel the industry is “excellent” or “good” at putting them first.
Econsultancy’s ‘Creative transformation drives customer experience’ report, in association with Widen, suggests that DAM systems have the potential to drive digital transformation.
A Marketer’s Guide to Augmented Reality (AR) This guide explores the uses, challenges and opportunities of AR for marketers and investigates what the future of this technology might look like. It also explores whether AR will merely be a fad or a lasting form of digital engagement between marketers and consumers.
Segmentations and Personas - Best Practice Guide This report explores the benefits and challenges of segmentation and personas. It also explains why and how to use market-, communication- and customer segmentation and includes some case studies of segmentation and personas in action.
Advice from our Head of Enterprise SEO, Dave Colgate, on the main SEO trends to be aware of this year, including optimising for BERT, creating E-A-T content, doubling down on technical SEO and making the most of programmatic opportunities.
