Econsultancy
Coronavirus: What's changed for retailers a week on?

Since we last looked at the impact of coronavirus on the retail sector, the UK government has enforced the closure of all ‘non-essential’ retail stores, referring to all shops that do not sell food or medicine. In the States, New Jersey has implemented the same rules, as the rest of the US sees the majority of retailers temporarily close of their own accord or reduce opening hours.

Nikki Gilliland examines how these changes are affecting retailers, and how retail brands are responding.
 
How is coronavirus impacting the financial sector – and how are brands responding?

The financial services sector is currently facing challenges on multiple fronts: from reduced opening hours and overloaded phone lines for banks to a volatile financial market and the risk of decreased investment for fintechs.

The situation will require constant, careful handling from finance companies as they seek to reassure consumers, respond to their concerns, and earn their trust during this turbulent period – and a lot may depend on just how well companies’ digital infrastructure and services can handle the increased demand..
 
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How can brands connect with increasingly digital consumers in the age of privacy?

The COVID-19 coronavirus pandemic may be wreaking havoc through our healthcare systems, financial markets, social structures and daily lives -- but it's also leading to a massive and abrupt surge in digitalisation as consumers, families and communities take up digital services and form new habits to lead their lives and stay in touch online.
 
 ‌  The gender gap in marketing: pay, benefits, overtime and happiness

This briefing examines the trends in marketing as they relate to gender: specifically, the persistent gap that remains between men and women when it comes to the amount they are paid, their seniority, and how happy they are in their roles. It also looks into how gender affects the types of benefits that marketers value, how likely they are to take advantage of them, and the amount of overtime they work.
 
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Featured Reports
 ‌  Career and Salary Survey Report 2020
The Econsultancy Career and Salary Survey Report in association with Marketing Week is the industry’s most in-depth census of marketing careers and salaries in the UK.
 ‌ Customer Journey Mapping Best Practice Guide
Customer journey mapping is an essential piece of the puzzle when it comes to understanding and improving the customer experience. The purpose of this guide is to provide an overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
 
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How to measure content performance

This week we show you how to measure content performance in Google Analytics, Search Console and a number of other popular analytics tools. This will help you ensure your content is hitting targets and improve any pages that are falling short of the mark.
Read now
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