Coronavirus: Wise caution or overreaction?

By Steve Dittmer

Markets reacted, then had second thoughts about the spread of coronavirus.

Changing beef consumer: How to crack the code

By Larry Stalcup

Beef producers will need to make the stretch from social media to the Asian middle class.

Figuring commercial bull value

Most commercial producers answering BEEF’s survey paid $2,500-$5,000 for bulls purchased in the last three years.

Pack your bags and head for Europe! There’s pent up demand for U.S. beef

By Greg Bloom

The quota for U.S. beef in the European Union has changed, and customers on the other side of the pond can’t wait.

Feeder cattle prices versus fed cattle futures

By Nevil Speer

Want a starting point to price feeders? Look at fed cattle futures.

Cowboys care and that makes sick kids smile

By Burt Rutherford

The Cowboys Who Care Foundation delivers smiles and brand new Resistol hats to kids with life-threatening diseases.

January BEEF Magazine

The latest issue of BEEF is now online. Read it here.