Costco changes mask rules; Ticketmaster clarifies vaccine requirement; Tips for agile marketing; Empathy in health care comms; and more

DAILY SCOOP

Costco tightens mask policy, Deutsche Bank suggests WFH tax, and YouTube ditches its annual ‘Rewind’

Also: Ticketmaster clarifies reports of vaccine requirements, JetBlue prepares to book middle seats, Stove Top offers ‘stuffing-inspired’ fashions, and more.

A DAY IN THE LIFE

Merryman Communications’ Betsy Merryman sees positives in video calls

The PR leader argues that the ubiquitous adoption of video conferencing is a good step forward for the industry. Here’s why.

MARKETING

Beyond the buzzword: Make agile marketing hum with these 4 crucial shifts

Focus on outcomes instead of outputs, and move from campaigns to continuous improvement. Above all, home in on what your customer wants—not what your team thinks is snazzy.

HEALTH CARE

Why and how to infuse more empathy in your health care marketing

Caring for your fellow human beings is also what happens when you put the consumer first.

RAGAN AWARDS

Announcing Ragan’s 2020 PR Daily Awards

Check out this year’s impressive list of finalists.

DAILY SCOOP

The New Yorker fires Jeffrey Toobin, UPS makes uniform policy more inclusive, and NFL’s Houston Texans fires female PR head

Also: PlayStation offers customized Twitter ‘like,’ how many PR pros’ roles encompass content marketing strategies, a sculpture restoration fail in Spain goes viral, and more.

CRISIS COMMUNICATIONS

6 tips for crisis comms strategy in the post-election period

Experts share how audiences are changing—and how organizations can prepare for the tumultuous months ahead.

RAGAN AWARDS

Don't miss this Friday's Top Women in Communications Awards deadline

Nominate yourself, your colleagues or your clients by this Friday, Nov. 13, at 11:59 p.m. Central time.

RESEARCH SNAPSHOT

Report: Millions of Americans are embracing permanent remote work

With many employers considering a hybrid model, or a full return to in-person work, will these concessions be enough to stay competitive for top talent?

LEADERSHIP COMMUNICATIONS

10 creative ideas to emerge from COVID-19 ennui

If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration.

VISUAL & VIDEO COMMUNICATIONS

11 fantastic tips to improve your virtual presentation slides

With audiences viewing your PowerPoint on smaller screens during WFH, it’s important to reimagine your visual format.

A DAY IN THE LIFE

Matte PR’s Heidi Ruggier shares tools for managing during WFH

Video calls, slack channels and Asana all help this PR leader stay organized and in touch with key team members and clients.

DAILY SCOOP

Singles’ Day poised to break records, WarnerMedia announces layoffs, and Whole Foods partners with Progressive to offer a ‘Turkey Protection Plan’

Also: ‘Jeopardy’ honors the late Alex Trebek, the European Commission files antitrust claims against Amazon, brands tweet Veterans Day messages, and more.

EMPLOYEE ENGAGEMENT

4 employee engagement tips from Volvo, Microsoft, NRMA and more

Check out how organizations across industries are reaching members of their workforce with information, leadership connections and more—all without a big budget.