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What is 21 Buttons and what does it mean for social commerce?
Founded in 2016, 21 Buttons is a social network and fashion marketplace that allows influencers to share shoppable photos of their outfits. Items are tagged and directly linked to ecommerce stores, with affiliate partnerships allowing the influencer to take a commission of any sale made.
A day in the life of… CEO at an independent PR agency
Influencer marketing measurement needs to become more strategic
Clicks or bricks? Four digital experts on the future of high street retail
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Training
Fast Track: Agile Digital Project Management (2 days) 
London, February 26-27
Fast Track Digital Marketing
London, March 6-7
NEW! Masterclass: Advanced Digital Marketing
London, March 6-8
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Featured Reports
Skills of the Modern Marketer
Based on an extensive study of 500 marketers and a review of the academic and professional literature, this report identifies the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.
 
Harnessing the Power of Personalisation
As well as being a major differentiator, personalisation has been proven to increase ROI, sales and revenue and increase customer acquisition, loyalty and retention. This report uncovers best practice principles and considerations for developing a personalisation strategy and includes some of the strategies and tactics that are working well for companies.
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Econsultancy
 
In the era of non-stop digital spam, the most effective marketing delivers a more personalised experience. On February 20th, 2019 at  11:00 am GMT / 12:00 pm CET attend “Secrets for Using Webinars to Drive Personalisation” and learn how to engage your prospects in a more targeted, personal way.
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Latest Jobs
Brand Recruitment
Digital Acquisition Specialist
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Brand Recruitment
Digital Marketing Executive
Michael Page Digital
Marketing Assistant
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Econsultancy
 
While A/B testing has been around for years, many marketers haven’t tapped into the full potential of experimentation. Controlled experimentation removes assumptions and guesswork by truly measuring the impact of explicit changes. This empowers brands to conduct true data-driven marketing that is tailored specifically to their target audience.
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