| | Could Facebook crack smart glasses?
Created in partnership with EssilorLuxottica, Ray-Ban’s manufacturer, Facebook’s new smart glasses (called Ray-Ban Stories) enable wearers to capture and share photos and videos, listen to music and podcasts, and make calls.
In a tweet, Facebook Reality Labs VP Andrew Bosworth describes Ray-Ban Stories as “a key milestone on the path to fully-featured AR glasses and will show people what it’s like to stay present in the moment.”
While similar to Snapchat Spectacles in functionality, the glasses are being pitched as more of a fashion item, with three Ray-Ban styles available as both prescription glasses and sunglasses: its iconic Wayfarer design, as well as round and meteor designs.
But can they take off, even amid privacy concerns? And how does this tie in to Mark Zuckerberg's "metaverse" plans? |
Marketing That Matters: How automation helps Uswitch succeed amid ‘cut-throat’ competition
Russell Parsons sits down with Ethan Radtke, Marketing Director and Louise Saul, Online Marketing Analyst at USwitch, to learn how the brand stays ahead of the competition in the “cut-throat” comparison space. |
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| Suki Thompson, Chair of Econsultancy’s sister brand, Oystercatchers, will be joined by Richard Bowden, Marketing Director of No7 Beauty Company, and Andria Vidler, EMEA CEO of Tag, to discuss best practices and challenges in supporting the sustainability goals of an organisation to achieve sustainable marketing production.
24 September – 11am BST |
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| The Year Ahead’s sessions are brimming with inspiration, practical advice, innovation, actionable insights, creativity & lots more. You will become a better marketer by attending The Year Ahead on 18-21 October. |
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Floor M, 10 York road,
London, SE1 7ND, UK
+44 20 7970 4322 | | Econsultancy New York
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New York 10013, United States
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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