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Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics? Industry players weigh in on a novel idea By Christopher Heine In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest joined up in a consortium--perhaps with either the Advertising Research Foundation or the Interactive Advertising Bureau at their side--to establish common ad metrics?...
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Snapchat Expands Its Face-Swapping Lenses Beyond Selfies to the Real World Now, anything can be overlaid with 3-D graphics By Lauren Johnson Snapchat launched its wacky, colorful lenses in 2015 as a way to turn users' photos and videos into selfies that vomited rainbows, zombies or dogs. Now, anything in the world can be overlaid with 3-D graphics. Today, the app launched a new feature called world lenses that uses a phone's rear-facing camera to decorate any...
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Spotify, Apple Music and Other Branded Bots Are Coming to Facebook Messenger 2.0 App's discover tool will help users find chatbots By Marty Swant Facebook is rolling out a second version of Messenger, with discovery tools, music and many more branded bots. As a part of Messenger 2.0, music streaming services like Spotify and Apple Music are building chatbot services to let users listen to songs straight from the messaging app. Facebook, which announced the news today at its...
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Legalized Recreational Weed Hasn’t Hurt Liquor Sales in Oregon It may even be helping bars a bit By Christopher Heine A year ago, Foursquare caught the data world's attention with an accurate prediction that Chipotle's store sales--thanks to the fast-casual brand's E. coli problem--would fall by 30 percent. The location-based service's anonymized foot traffic stats, which it combines with other data such as U.S. Census reports for weighted analyses, has been gaining credibility in retail...
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Young Women Are Still Loyal to Snapchat, Despite the Allure of Instagram Stories New stats shed light on an emerging rivalry By Christopher Heine Some people are saying that Snapchat is losing users to Instagram in droves because of the latter's eight-month-old Stories feature. Well, if there is a substantial Snapchat-to-Instagram exodus happening, girls and young women do not seem to be a major part of it, per Episode's new data. The mobile-minded content network polled 50,070 of its...
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State Farm Is Targeting Location-Based Ads at Gas Stations 18,000 locations are getting equipped with digital screens By Lauren Johnson If you regularly fill your tank at a gas station, chances are you've spent a few minutes standing idly by your car. Now, advertisers want to serve you ads while you wait. State Farm is running video ads on digital screens built into the pumps at 18,000 national gas stations as part of a partnership...
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Facebook Debuts the Future of Augmented Reality, and It’s on Mobile Social giant introduces the Camera Effects Platform By Marty Swant Hours after Snapchat debuted features for augmenting the world beyond silly filters for your face, Facebook did the same. Today at its annual F8 developers conference in San Jose, Calif., Facebook CEO Mark Zuckerberg outlined his vision for augmented reality, explaining that the phone camera should be the first AR device--rather than AR glasses like...
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