Good morning,
Quarantine has changed us all. But it's really changed the next generation of consumers, dubbed "Gen C," who are now aged six to 16. The pandemic will subside, but deeper challenges, like ensuring kids’ privacy, are here to stay. An understanding of how exactly this generation is consuming media, too, will be important: there's a $1.7 billion kids digital ad market to figure it out.
Local news organizations, of course, have been financially impacted during the pandemic, but two new efforts hope to give them more priority. For one, The Google News Initiative is combining efforts with the Local Media Association and the Local Media Consortium on a widespread marketing campaign to financially support local media. The effort is timely: widespread layoffs have rocked the media industry during Covid-19.
In addition, Flipboard is expanding its reach to partner with more local community media outlets and give their coverage a boost. The partnership allows Flipboard users to curate local news around their personalized interests.
If you need me, I'm at sara.jerde@adweek.com. If we don't chat there, I'll see you here this time tomorrow.
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