What SaaS's Business Model Evolution Means For B2B Payments The recurring revenue business model represented the first major evolutionary leap for the B2B Software-as-a-Service company â and introduced a paradigm shift for the way businesses purchase technology. Christian Owens, CEO and co-founder of Paddle, says another shift is on the horizon. As he tells PYMNTS, as competition grows and business models change, the B2B payments experience will become an increasingly important differentiator for SaaS firms looking to be the next billion-dollar company. |