Covid: Long Tail | Kuru Solv es a Pain | Social Media Ads

Nov. 30, 2020 | Welcome to our new and improved newsletter!

Instant Webinar + Ebook

State of Ecommerce: 2020 and Beyond

In this instant, 20-minute webinar by Practical Ecommerce, we'll review the dramatic challenges from 2020, fundamental trends for 2021, and ideas for moving forward — including testimonials from three long-time ecommerce CEOs. Registrants receive immediate access to the webinar and companion ebook. Free, Instant Access...

Covid and the Long Tail

An interesting development is happening on the way to retail recovery during the covid pandemic: Brands and retailers are cutting back on the breadth of products they make and sell.

Kuru, a DTC Shoe Brand, Solves a Pain

Selling shoes online is notoriously competitive. Zappos, Amazon, big-box retailers — all are vying for a share of the consumer footwear market. Nonetheless, Sean McGinnis’s employer, Kuru, an independent shoe company, is thriving.

Is Longer Copy Better for Social Media Ads?

I've addressed the importance of copywriting for Facebook and Instagram ads. Many marketers default to short copy — a few sentences, max — thinking that their audience will not read more. But that is not accurate, in my experience.

📘 Guides

Starting an Ecommerce Business

Building an Ecommerce Business

Credit Card Processing FAQs

Web Marketing Checklist

SEO How-to

🔥 Today's Great Ecommerce Idea

Turn Off Your Phone

It’s a matter of taking control of my time — trying to be less reactive and more active. Receiving all of those notifications prompts you to react. So turning off all my notifications got me to become less reactive. Adopting this mindset has become a way of life, not only personally, but with my business, too. - Arri Bagah, CEO, Conversmart

🎙 'Ecommerce Conversations' Podcast

Beardbrand’s Technology Stack: Platforms, Apps, Services

ABF Creative, a Podcast Network, Is ‘More Than a Business’

Turn Off Your Phone, Says Agency Founder

Subscribe to the podcast.

🎯 Industry IQ

Resources from our partners.

8 Tips for Improving Order Fulfillment Times

10 Predictions for the Peak Shopping Season

Guide: Rethinking Black Friday, Cyber Monday

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