Creative data is poised to drive huge innovations in advertising

When marketers talk about data, the conversation often focuses on targeting and delivery. So much so that many marketers may not realize how much potential data has beyond these areas.

But creative content contains data, too. And this creative data could have a huge impact on marketing performance.

Creative content contributes more than 45 percent of the total input that drives sales via ads. Creative content is powerful. So why are we marketers not using data science to optimize and hone their advertising creative?

Download this white paper to learn what creative data is, and how marketers can harness it to optimize creative advertising across all platforms and campaigns, how to fuse creativity and data to drive campaign performance and tap into exclusive insights from digital agency Huge and boutique branding agency Ikon.