Agency strategists and cultural experts told Digiday they expect some marketers to turn towards more “conservative” messaging.
| Agency strategists and cultural experts told Digiday they expect some marketers to turn to more “conservative” messaging. Additional coverage: Done right, curation is a win-win: more efficient reach for advertisers and a revenue bump for publishers. We elaborate in this explainer. The parallel nature of the “DC Heroes United” TV show and video game reflects the central role of gaming in the rise of transmedia. TikTok officially launched its Symphony Creative Studio globally, following a beta test period. With backing from Campbell's, sauce brand Rao's is spending more to show up in live sports and events with the hope of reaching a national audience. Stat of the week: 83% of publisher pros told Digiday this year that they’ll put at least a very small focus on building their subscriptions business in the next six months, up from just 67% last year. Our most-read story this week: Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say Other things to know about Join us virtually next Tuesday, November 19, for the Digiday Gaming Advertising Forum. We'll hear from leaders at EA, Sawhorse and more about the gaming industry's past, present and future and its relationship with advertisers seeking to tap into its vast potential. While collecting more data has been a priority for many, the competitive advantage comes from acting swiftly and intelligently with data to build deep relationships and generate revenue opportunities. Sponsored by Piano. Campaigns can use geo-targeting to pinpoint voters in precise locations, delivering tailored messages that resonate with local issues and uncovering a region’s cultural, social and political dynamics. Sponsored by Seedtag. | | |
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