The creator economy got big enough to be taken seriously. Additional coverage: - Google is pitching its AI-everywhere product, called AI Max, to advertisers. Here’s what Google is telling advertisers.
- Request duplication is becoming increasingly popular in programmatic media trading, but it raises questions over ethics.
- Creator data is becoming more accessible to third-party vendors via a new API — another step in LinkedIn's creator platform evolution.
- This week’s Future of TV Briefing previews next week’s CTV Advertising Strategies event that Digiday’s Tim Peterson will host with top brand and agency executives in New York City.
- Publishers are shifting back toward a balance between traditional and digital revenue sources.
- From sister site, Modern Retail: A generative AI chat feature from jewelry brand Kendra Scott is answering roughly 93% of customer inquiries, a 53% increase from a previous version the brand was using last year.
Other things to know about - This Friday, July 11 is the last chance to enter the Digiday Awards. Don't miss this opportunity to showcase your work in front of Digiday's global audience of decision-makers with social inclusions, on-site announcements and more.
- By optimizing for subscriptions, publishers risk losing ad revenue because they see fewer pageviews and ad impressions. Sponsored by Piano.
- In an environment where consumers are harder to reach, inundated by content and searching for brand authenticity, a hybrid of smart social and smart data strategy is key for brands. Sponsored by Alliant.
| | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | The creator economy got big enough to be taken seriously. | | |
|
howdy! | | | | | AI Max, which launched May and rolls out this summer, aims to provide advertisers with a “one-click feature suite” for search campaigns. | | |
| Advertisement |  | | |
| | | | | The most resilient brands are the omnichannel marketers responding to disruption with set strategies, adaptive technologies and full-funnel programmatic partnerships. | | |
howdy! | | | | | Request duplication is becoming increasingly popular in programmatic media trading, but it raises questions over ethics. | | |
| | | | | Advertisers need to implement a connected, end-to-end creative supply chain — a system that supports efficiency, agility, consistency and growth. | | |
howdy! | | | | | This week’s Future of TV Briefing previews next week’s CTV Advertising Strategies event that I’ll be hosting with top brand and agency executives in New York City. | | |
| Advertisement |  | | |
| | | | | Scenario planning helps brands avoid making catastrophic decisions and sets them up for success, no matter the state of the economy. | | |
howdy! | | | | | After a year in which publishers shifted their revenue dependence away from traditional channels and toward digital channels, 2025 has seen a shift back toward more of a balance between traditional and digital revenue sources. | | |
howdy! | | | | | Creator data is becoming more accessible to third-party vendors via a new API — another step in LinkedIn’s creator platform evolution. | | |
|
