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Top Stories | | Ivy Liu |
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| | As President Donald Trump’s proposed tariffs threaten to upend the global economy, a recession is appearing increasingly likely. In anticipation of people spending less across the board, creators are reducing their reliance on revenue streams that require individual fans to open their wallets, such as subscriptions and donations. | |
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howdy! | | Cloud Next 2025 showed how the giant wants AI to join creative departments. | |
| | Strategies, platforms and consumer behaviors are constantly evolving, and a playbook that worked a year ago may no longer be relevant today. To move beyond vanity metrics, publishers must shift their focus to deeper analysis. | |
howdy! | | Built to be part commerce, part retailer and part media company, retail media networks are grappling with executive dysfunction that’s trickling down to hiring — and revealing unrealistic expectations in a rapidly evolving space. | |
| | Facing disruption from AI and social media shifts, publishers are adopting community-building tactics to increase retention and gather actionable data. | |
howdy! | | Economic uncertainty could make for a possibly messy collision of circumstances in upfront negotiations. | |
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| | A survey of nearly 2,000 teens uncovers perceptions about using trends in marketing campaigns. The report breaks down what makes content feel authentic, why campaigns flop and how marketers can connect without crossing the cringe line. | |
howdy! | | Between the rising costs of childcare, senior care and just everyday life, the pressure is mounting, especially for women who still tend to shoulder most of the caregiving. | |
howdy! | | Big brands aren’t buying back in, and there’s more to it than executive discomfort with X’s For You feed. | |
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