As President Donald Trump’s proposed tariffs threaten to upend the global economy, a recession is appearing increasingly likely. In anticipation of people spending less across the board, creators are reducing their reliance on revenue streams that require individual fans to open their wallets, such as subscriptions and donations.
April 14, 2025

Creators rethink revenue mix in anticipation of economic slump

With a potential recession on the horizon, creators are prioritizing ad revenue, viewing it as steadier than subscriptions or donations.

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Ivy Liu
As President Donald Trump’s proposed tariffs threaten to upend the global economy, a recession is appearing increasingly likely. In anticipation of people spending less across the board, creators are reducing their reliance on revenue streams that require individual fans to open their wallets, such as subscriptions and donations.

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