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| Hi Communicator, The Crisis Communications Certificate Course is just around the corner! Join us next month on October 24, 31, & November 7 to hone your crisis comms skills in just a few short weeks. During this certificate course, you’ll master the skills to: Prepare for the Unexpected: Strategies to develop materials, processes and workflows so that you’re ready before a crisis arises. Craft the Message: Articulate your organization's values and response effectively across digital platforms. Optimize Crisis Responses: Techniques and approaches to ensure your crisis communication efforts are aligned with your objectives and resonate with your audience. Build (and Rebuild) Trust: Understand your audience and what they need to know in order to get through an emergency and gain confidence in your organization. Prompt Action How to secure approvals and encourage swift and decisive actions in response to crisis communications. Harness AI Tools: Leveraging artificial intelligence technologies to streamline crisis communication processes and improve response times. Manage Reputation and Risk: How to influence public and stakeholder perception of your organization, even through the most difficult PR challenges. Monitor and Evaluate: Using monitoring tools and metrics to track the effectiveness of crisis communication efforts and make informed adjustments as needed.If you would like to learn more about this course, click here. Feel free to reach out if you have any questions regarding the certificate program. Remember that if you are unable to attend a live session, your registration comes with the full course recording and materials. I hope to see you there! Have a great day, Claudia Sozio |
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