CTV advertising remains on the rise with new opportunities for Roku channel owners

Good morning!

The advertising sector hasn’t seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video – especially Connected TV – remains relatively stable among all the paused and canceled campaigns.

With that in mind, today we have Allroll’s CEO Alex Zakrevsky, sheding light on the recent CTV/OTT landscape, why to consider Roku, and what to expect from the platform.

Also BigCommerce’s CMO, Lisa Pearson highlights the importance of leveraging customer feedback to win the sale.

“Some retailers are afraid of reviews and feedback, but they should see them as valuable assets and opportunities to show credibility,” says Lisa.

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Digital Advertising

CTV advertising remains on the rise with new opportunities for Roku channel owners

Alex Zakrevsky

The advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (CTV), remains relatively stable among all the paused and canceled campaigns. Allroll's CEO Alex Zakrevsky, sheds light on the recent CTV/OTT landscape, why to consider Roku, and what to expect.

Customers are trying new retailers. Use their feedback to win the sale

Lisa Pearson

Some retailers are afraid of reviews and feedback, but they should see them as valuable assets and opportunities to show credibility. Read more

AI & Automation

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Data-Driven Marketing

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Eddie Cannon

ADARA's Edward Cannon shows how identity can improve personalization, testing and brand safety across marketing channels. Read more

Content & Experience

Tech Talk with Pi Datametrics: Controlling your content performance with the right data

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Kochava

Kochava’s Unified Audience Platform provides precision omni-channel measurement and attribution, empowering brands to optimize their marketing. Read more

Advertising & Promotion

The Social Advertiser's Guide to the 2020 Holiday Season

Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now

Paid Search

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With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the years. Download now

ClickZ Daily: October 13, 2020