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TripleLift’s Sonja Kristiansen on commerce media, CTV and first-party audiences

Sonja Kristiansen is Chief Business Officer at adtech company TripleLift. We recently spoke with Sonja to find out more about her day-to-day role. We also discuss various trends in advertising, including CTV, native ads, and commerce media.
 
Econsultancy expands its ecommerce Multi-Touch Learning with new ‘Mastering Product Content’ course

The course is the first part of a new learning plan in our ecommerce channel centred on product content, pricing and persuasion for the digital store.
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boost bigger brands with mark ritson

Elevate your brand to new heights.
Join Mark Ritson in the virtual classroom as he equips you with the tools and expertise you need to elevate your brand and make it skyrocket into success. Course starts 25 April, don’t get left behind!
Enrol now
Featured Reports
 ‌  Digital Shift: Q2 2023

Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Watch the latest instalment for updates on generative AI, martech innovation and social commerce.
 ‌ Paid Search Basics Best Practice Guide

Part of Econsultancy’s Paid Search Best Practice Bundle, this report covers the basics of paid search including the latest developments in the space as well as the main challenges and opportunities.
 
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