Customer-centered messaging; Lessons from 'Baby Daddy' card controversy; Web design tips; Email secrets; and much more

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Top stories for 06.18.18

Marketing
Infographic: How to put customers at the heart of your marketing strategy

It’s crucial to craft content tailored to those who are purchasing your products or services. These steps can help ensure you’re providing top-notch information for your consumers.

	Crisis Communications 3 lessons from the ‘Baby Daddy’ card firestorm The Father’s Day card used a potentially derogatory term while depicting an African-American couple. Both the card company and the retailer have apologized.

	Content Marketing 7 design tactics to enhance the storytelling on your website Responsive design is just one smart way to augment the user experience for visitors. Consider gamification and other engaging features.

	Corporate Communication 12 quick steps to craft flawless business emails Electronic communication faux pas can cost your company lucrative accounts, and blunders will erode your credibility. Follow these tips to avoid Gmail gaffes and Outlook oversights.

	Webinar Alert Communicators, now is the time to act on GDPR Join this webinar and get the facts about how new data privacy laws will affect your job and organization.

	Media Relations Try this proactive approach to finding stories—and shedding banal pitches Rather than having the usual suspects lining up with tepid and torpid ideas, hand-pick a few key sources to spot new developments and events that would captivate your audience.

	Awards Earn recognition for your health care clients Enter Ragan’s 2018 Health Care PR & Marketing Awards. The final extended deadline is June 20.

	Marketing Infographic: Don’t fall for these social media marketing myths If your efforts are too focused on ‘likes,’ or you are trying to build a presence on every social media platform, it’s time to rethink your strategy. Here are some common misconceptions to avoid.

	Marketing How to make maximum use of micro-influencers Though these social media icons may have smaller followings, the data suggest audiences are more engaged with these niche figures. Here’s how to capitalize.

	Conference Alert 5 moments that will make a social media pro’s day Likes and retweets are nice, but joining industry experts at Amazon’s Seattle headquarters is even better.

	The PR Industry McDonald’s announces end of plastic straws in the UK and Ireland The restaurant chain is also testing alternatives in other European locations. Other organizations, including Royal Caribbean and Ikea, have also gotten rid of single-use plastic.

	PR Lifestyle 5 PR industry father figures PR pros can take this Father’s Day weekend to remember some of the forefathers of their industry. Who would make your list of modern PR mavens?

Join social media experts at Amazon HQ this summer!

Attend two days packed with the latest tools and tips for social media success. Hear from top
social media practitioners at Amazon, TED, Microsoft, Starbucks, Southwest Airlines, Jacksonville Jaguars and more.

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