If it seems like you’re being asked to learn a new acronym and integrate a new technology into your marketing practice every few days, that’s probably because you are.
If you haven’t taken the time to get to know CDPs (Customer Data Platforms) yet, we don’t blame you. With so many vendors claiming to be CDPs it can get confusing. A true CDP stores, connects, and unifies your customer data to give you an up-to-date, holistic view of your customers, and what content they’re interacting with in what platforms. 78% of enterprise companies say they either have or are planning to implement one, if you don’t already understand CDPs, it’s time to do a little research.
The good news? We’ve written a plain-language guide to help you get up to speed.
