View in browser
Econsultancy
chatbot
Customer service and generative AI: a uniquely transformational moment for the industry

Software company Intercom has been implementing generative AI in its customer support toolset. VP Customer Support Declan Ivory speaks to Econsultancy about what the tech means for the industry, from agent support and QA, to customer-facing bots and new human roles.
 
Richard Shotton: Behavioural insights could be used in more B2B settings

Author Richard Shotton shares some favourite behavioural studies from his latest book, The Illusion of Choice, and tells Econsultancy about a tendency in B2B to “rely too heavily on claimed motivations.
 
Marketing During a Recession: 6 Strategies to Maximize Your Marketing Budget

Download this whitepaper to learn the top marketing strategies during a recession and how to implement them.

Sponsored by Conductor
Latest
 
marketing awards extended entry deadline 24th may

The Marketing Week Awards
The Marketing Week Awards reward work that showcases innovation, is creative at its core, and can demonstrate tangible results. The entry deadline has just been extended to Wednesday 24 May, don't miss this chance to be recognised and celebrated by our unrivalled group of judges.
How to enter
Featured Reports
 ‌  Digital Shift: Q2 2023

Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Watch the latest instalment for updates on generative AI, martech innovation and social commerce.
 ‌ Paid Search Optimisation Best Practice Guide

Part of Econsultancy’s Paid Search Best Practice Bundle, this report covers the tools and strategies advertisers need to test and optimise paid search campaigns, from making use of ad assets to running experiments with ad variations and crafting compelling landing pages.
 
View all research
Latest Jobs
UNICEF
Head of Sport
Bluetownonline
ITAD Ecommerce Administrator
Bluetownonline
Marketing & Communications Manager
UNICEF
Events and Partnerships Manager
View all jobs
 
   
Contact us
Econsultancy London
Floor 14, 10 York road,
London, SE1 7ND, UK
 ‌ +44 20 7970 4322		  ‌  Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
 ‌ 929 577 9564
 
About this Newsletter
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
Unsubscribe
You are receiving this email to newsletter@newslettercollector.com as you are opted in to receive the Econsultancy Pulse. You can change your email settings or unsubscribe from the Econsultancy Pulse.

Econsultancy is part of Xeim Limited, part of the Centaur Media plc group
Registered in England and Wales with number 5243851
Registered office at Floor 14, 10 York road, London, SE1 7ND
Copyright © 2023 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved.
Useful links
Advertise    |    Manage Profile    |    Upgrade Subscription