PriceWeber’s Tristin Schifferdecker shares how she is thinking about the future of social media content and strategy—and what mistakes are ruining brands’ best-laid plans.
It’s part of the “This Is Breakthrough” campaign, showcasing work within its institutions. It has also won first place in the Video (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.
But the top skill communicators value? Writing. This is one of many gaps between executives and communicators’ expectations and priorities revealed in the new CEO-Communicators Competencies survey.
Also: McDonald’s celebrates 50th anniversary of the Egg McMuffin, Disney’s Steamboat Willie has a 92nd birthday, Netflix shares viewership numbers for the first time, and more.
As information is more accessible to audiences around the world, communicators must be adaptable and consider how to use brand purpose to make an impact.
