| | CX leaders are significantly more likely to invest in learning: report
According to responses from nearly 4,000 global respondents across a range of sectors, organisations that lead on customer experience are most likely to provide face-to-face training for job specialities, with two fifths (39%) of CX leaders saying they provide this versus 27% of mainstream organisations. |
Alphafly made me realise I now think of Nike as a direct-to-consumer brand
Ben Davis: Nike’s DTC ambition is no secret, but a notification on my phone about the impending release of the much-talked-about Alphafly Next% running shoe made me realise I don’t want to buy from any old retailer. |
Sainsbury’s opens concept store with hyperlocal inventory, pay-by-app & eat-in options
Supermarket brand Sainsbury’s has just unveiled a new type of concept store in Mansion House, London with an emphasis on sustainability, customer centricity and hyperlocal purchasing habits. |
A day in the life of… Mark Douthwaite, AI Engineer at Peak
Mark Douthwaite is an AI engineer at Peak, a start-up which works within retail and ecommerce, adapting AI to solve supply chain issues with the likes of ASOS, Footasylum, Fred Perry and Morrisons. |
Six mobile marketing alternatives to QR codes
The premise behind QR codes was never the problem; just the execution. So, if QR codes aren’t going to fill that niche, what might? Here are six alternatives to QR codes that boast similar benefits for mobile marketing. |
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| Customer Journey Mapping Best Practice Guide
Customer journey mapping is an essential piece of the puzzle when it comes to understanding and improving the customer experience. The purpose of this guide is to provide an overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys. |
A Marketer’s Guide to Augmented Reality (AR)
This guide explores the uses, challenges and opportunities of AR for marketers and investigates what the future of this technology might look like. It also explores whether AR will merely be a fad or a lasting form of digital engagement between marketers and consumers. |
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Google Beacons: Is proximity marketing ready to take off in 2020?
Finally, beacons look like they’re ready to start living up to some of the hype, meaning proximity marketing will be a priority for a lot of brands in 2020. We look at how they work, which companies are using them well and how to set up a proximity marketing campaign. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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