In a WardsAuto Q&A, automotive digital guru David Kain talks about his days as the first employee of FordDirect and the need today for empathic salespeople.
Bots and Brands - Marriage or Fling? Dave Schoonover, Senior Manager – Digital, Social, CRM, & .com at Kia will explain how Kia utilized messaging along with a Bot for the introduction of the Kia Niro achieving 1:1 interactions at scale to provide a unique customer experience, explain a new vehicle technology, excite their target audience, and generate hand-raisers and leads. Learn more about the TLS Auto CX Summit at http://tlsummits.com/automotive-cx-summit-2017/.
Engineers, scientists, designers, artists, and others must work as a team, immersing themselves in the customers’ lives, says WardsAuto contributing commentator Kimberly Clavin.
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