DECEMBER 5, 2019

Rev up revenue with marketing strategies and campaign ideas to help you capitalize on the biggest shopping days of the year. Grab your copy of The Holiday Marketing Guide for Auto Retail now!

Cyber Attacks Cost Money, Hurt Reputations

In a poll, 84% of consumers said they would not buy a car from an auto dealership that experienced a data security breach.

Full Story

Customers Often Lost on Lot

Most people who use online configurators to build a vehicle of choice “will not find it on the dealer lot,” says J.D. Power’s Bernardo Rodriguez.

Full Story

A Generation That Allegedly Hated Vehicles Now Buys Them Aplenty

Millennials differ from each other when buying luxury vehicles, pickup trucks and CUVs/SUVs, according to CarGurus’ Buyer Insights Report.

Full Story

Advertisement