| A CYNOPSIS MESSAGE | Cynopsis Sports Media Awards April 25 | 8:30AM – 10:30AM | NYC
Please join us on Thursday, April 25, for the Cynopsis Sports Media Awards breakfast. This awards program is dedicated to celebrating the work of talented producers, hosts, sponsors, executives and the initiatives that drove audiences and viewers over the past year. Register before April 11 th to save $100/ticket. You do not want to miss out on the most anticipated event in the industry!
REGISTER BY 4/11 |
ADVERTISING The Advertising Research Foundation has adopted a code of conduct governing ethical research and related data collection by member companies. The code addresses industry conduct in relation to research participants, internal and external clients, the profession and the public. The ARF will look to enforce the code through a cooperative industry system titled the “Chain of Trust,” with members agreeing to use suppliers, agencies and other ad tech third parties who have made commitments to the values expressed in the code of conduct, whenever possible. “For an ecosystem such as ours built upon research, data and analytics, the need to ensure that all are conducting themselves in an ethical and responsible manner, based upon agreed guidelines of behavior, is not only morally correct, it is good business,” said Scott McDonald, CEO and President of the ARF. For details, go here. Imagine Communications’ ad inventory optimization platform has been updated to ease the transition to impression-based ad buys. Launched in 2017, xG GamePlan offered improved efficiency to audience-based campaigns to reach target goals with less inventory; the latest update gives customers the ability to blend both spot and audience-based campaigns so they can gradually ease brands toward impression-based buying. “We know that our broadcaster and MVPD customers globally want to move to impression-based ad models to more strategically optimize their inventory, but most markets are built so heavily around ‘the spot’ that it’s not as easy as flipping a switch,” said Ronnie Bell, VP of Global Product Management, Imagine Communications Ad Tech. “xG GamePlan helps start to solve that problem by making it simple for our customers to transition to audience-based strategies at a pace that’s right for them and the brands they work with.” Among the announcements at Snap’s Partner Summit was the plan for Snap Audience Network, calling for Snap to sell ads that will appear inside other companies’ apps. Verizon Media announced the release of Digital Out-of-Home inventory for its omnichannel DSP, allowing customers to programmatically serve ads on digital screens in public spaces. The feature offers advertisers a new inventory source, reaching consumers who are off-device. MEASUREMENT Digital advertising technology company Amobee announced an agreement with Univision Communications to be the linear television optimization platform of record. The Amobee platform sets the foundation to support Univision across linear, digital and social channels. “Bringing data to the top of the marketing funnel provides better targeting and addressability to television investments, with overall television advertising spending slated to surpass $200 billion by 2020,” said Kim Perell, CEO of Amobee. “ The National Association of Broadcasters announced the successful transmission of a Nielsen audience measurement watermark, using the new ATSC 3.0 broadcast standard. The transmission is part of an ongoing collaboration preparing broadcasters and manufacturers for the transition to the Next Gen TV standard. The installation and transmission of Nielsen watermarks, inaudible signals in a program’s audio that help identify the program for audience measure purposes, was completed at the NAB/Consumer Technology Association ATSC 3.0 test station located in Cleveland, OH, hosted as Tribune Media’s WJW. “Broadcasters are eager to deliver interactive benefits and dazzling features through Next Gen TV to our millions of viewers, and this milestone brings us another step closer towards the deployment and adoption of Next Gen TV,” said NAB Executive Vice President and Chief Technology Officer Sam Matheny. “We thanks Nielsen for their hard work, and we will continue working with them and others to bring Next Gen TV to the market.” |
| A CYNOPSIS MESSAGE | | Back by popular demand, the Upfront/NewFronts Navigator is here to provide you with a convenient, easy-to-use resource center for the busiest time of the year. Sponsored by The Weather Channel Television Network, we provide coverage + access to the following: -Network resource guides detailing programs, demo info, and more -Calendar of the Upfront/NewFronts schedules -Updates from the presentations, road shows & meetings If you haven’t checked it out yet, what are you waiting for? Click here |
GAMES
Fortnite is taking a page from competitor Apex Legends with a new feature Epic Games calls “reboot vans,” where players can bring their teammates back to life. A similar feature was introduced on Apex Legends two months ago. Snap launched its HTML5-based gaming platform last week, allowing users to play games within Snapchat. Games are accessible from a rocket button within Snapchat’s group chat, and players can chat with each other in real-time via text chat and voice. Six-second ads will be integrated on an opt-in basis, in return for bonuses like coins of power-ups. FUN FACT More than one in five people use voice commands to interact with their TVs or streaming devices, according to a survey from IHS Markit, and 30% more are interested in the technology. But age matters – while 33% of 25- to 34-year-olds use voice assistants for TV viewing, the number dips to 4% for viewers 55+. |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
ACCOUNT EXECUTIVE
Telemundo
San Diego
Identify/target/dvlp & secure new business for NBC 7 & Telemundo 20 through a variety of platforms including on-air, on-line, mobile & OOH. BA deg, strong written comm skills & min 2 yrs previous advertising exp.
Full info HERE
COORDINATOR, INTEGRATED MARKETING/Tennis Channel/NYC: Provide marketing support to the Ad Sales team in NY, CHI & LA. Dvlp, activate & execute monetizable & innovative multi-platform mktg solutions for new & existing sponsors. Ideally 1-2 yrs exp in sports mktg, media, or advertising. Full info HERE (4/21)
ACCOUNT EXECUTIVE/Telemundo/San Diego: Identify/target/dvlp & secure new business for NBC 7 & Telemundo 20 through a variety of platforms including on-air, on-line, mobile & OOH. BA deg, strong written comm skills & min 2 yrs previous advertising exp. Full info HERE(4/18)
ACCOUNT SERVICE REP/Crown Media Family Networks/NY: Train/mentor sales planners & sales assts. Present new prgrmng & mktg opps to clients & new bus. prospects. Negotiate scatter deals & build targeted sales pitches. Min 2 yrs sales plan’g or buying exp. Ability to create flowcharts & PP pres. BA/BS req. Full info/apply HERE (4/18)
SALES PLANNER/Crown Media Family Networks/ATL: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries & Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BA/BS & min 1 yr exp. req. Apply HERE (4/18)
DIGITAL RESEARCH ANALYST/Crown Media Family Networks/LA: Analyze subscriber behavior for SVOD, Hallmark Movies Now. Create, maintain & present daily, wkly &monthly reports. Track/analyze Hallmark Channel Podcast data. BA/BS & min 1 yr exp. translating complex data into bus. insights req. Apply HERE (4/18)
MGR, AD SALES PARTNERSHIPS/A+E Networks/NY: Serve as ad sales partnerships resource & thought leader in the sales dept, managing ideation & response to RFPs, creating prod knwldg one sheets based on assigned network & disciplines, knowledgeable in digital/social mktg products & tools, effectively demonstrating how they can be leveraged in strategic 360 campaigns. Full info HERE (4/18)
SR ANALYST, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyst performance of content across VIMN properties on digital media platforms, primarily social incl reporting and analysis across all key performance metrics. Exp providing digital/social research analytics and data to senior partners. Full info HERE (4/18)
EXECUTIVE/PERSONAL ASSISTANT/OFFICE MGR/TWO CATS TV/NYC: Support Sr. Producer and overall office in small prodco. Phones, filing, supplies, calendars, inventory, bookkeeping, shipping, payroll. Some travel. Must be able to drive crew van in NYC. WORD/EXCEL a must. 2+ yrs. exp. Resume and cover letter info@twocatstv.com (4/17)
SOCIAL MEDIA PRODUCER/Fox News Channel/NYC: Help produce content for all of our social media platforms. Team player with a positive attitude a must & comfortable working under pressure in a fast-paced envir. Your passion for news is bar none! Exc writing skills & 3+ yrs of exp in news, TV or web. Full info HERE (4/17)
PROGRAM PLANNING COORDINATOR/Discovery Inc/NYC: Responsibilities include gathering, entering and disseminating scheduling materials. Assist the Program Planning team in maintaining programming schedules and timeliness of program delivery. 2 yr exp in area of responsibility. Full info HERE (4/17)
ACCOUNT SERVICES REP /Weigel NTWRKS/CHI - Responsible for maintaining all aspects of account management for the Chicago advertising sales team and providing timely and accurate info to the sales team and to the client. BA deg or previous media exp pref’d. MS PP, Excel, word exp a must. Full info HERE (4/16)
VIDEO PRODUCER/SYFY WIRE/NYC: Resp for the creative ideation & execution of longform & shortform video content across all platforms SYFY WIRE, SYFY’s genre news & lifestyle brand. Take projects from dvlpmnt thru post-prod. Support one-off creative needs as they arise. Own prod process, mng projects. 3+ yrs related exp. Full info HERE (4/16)
DIR, SALES MARKETING/ION MEDIA/NY: Ideal candidate will develop strategic sales positioning for ION Television’s unique value proposition. This position will help the sales organization drive revenue growth on existing accounts in new business categories. Min of 5yrs exp at a media co, expert in MS Office Suite and PPT. Full info HERE (4/13)
ACCT EXEC, SALES DEVELOPMENT (Consumer Tech)/ION MEDIA/NY: Seeking sales professional to generate new advrtg accts and revenue for ION’s linear television platform. Dedicated category focus on companies which specialize in consumer technology, social media, e-commerce and OTT. Self-starter with 8-10yrs of TV selling or related adv sales exp. Full info HERE (4/13)
SALES-MARKETING COORD/AMERICAN TARGET NETWORK/NY: Ideal Candidate will work closely with sales managing client relationships and processing requests, inputting order and traffic. Be able to create mktg sales decks and promotional materials. Manage internal process for credit applications, monthly billing and weekly budget reports. Full info HERE Send resume and salary requirements to info@americantargetnetwork.com (4/13)
|
|
