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GOING OVER-THE-TOP As Disney, WarnerMedia and NBCUniversal prepare to launch new streaming services, Hub Research released it Best Bundle survey, in which 24% of respondents said they felt they had too many online TV subscriptions. That’s up from 14% in 2018. But while one third of those surveyed said they would drop at least one subscription before adding a new one, 64% said they’d keep all their subs even if they add a new service. A recent report by eMarketer estimates that there will be more than 29 million cord cutters in 2019 and more than 27 million cord-nevers. Linear OTT users say they are as satisfied as cable TV subscribers, according to the report. A study by ZypMedia revealed that nearly half of consumers are tuning in to local or free ad-supported streaming services – 47% and 46%, respectively. The study was conducted by The Harris Poll, which surveyed more than 2000 U.S. consumers. The OTT monitoring and compliance technology market will get a considerable lift from streaming video service growth over the next five years, according to Frost & Sullivan, which predicts the market will expand at a compound annual growth rate of 15.8% – from $62 million to $149.7 million by 2024. The increase will be driven by demand for broadcast-quality streaming video – which opens opportunities for vendors. “OTT/TV Everywhere (TVE) vendors tend to develop M&C solutions in-house during the R&D phase and then seek third-party vendors to scale up for operations,” noted Robert Cavin, industry analyst at Frost & Sullivan. “Companies will also highlight the value of providing high-quality OTT M&C solutions to reduce churn by increasing quality of service. These solutions can be offered both individually and as part of a total OTT solution.” |
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SOCIAL MEDIA YouTube ads are getting longer, according to a report from MediaRadar. Analyzing video ads from January 2018-February 2019, MediaRadar found the percentage of six-second ads dropped by 20%, to 16.5% of all ads, while the number of 30-second ads rose by 19%, to make up 24% of all ads. “It signifies that long-form digital video content still has a crucial role to play; possibly because longer video ads prove more effective, as they allow for more information to be conveyed,” said Todd Krizelman, CEO of MediaRadar. Facebook drew criticism for not taking down (as YouTube did) a doctored video of House Speaker Nancy Pelosi that made it appear she was slurring her words at an event. Facebook reviewers did acknowledge the video as false, and the social media giant reduced its distribution and added an explanatory article in news feeds where it appeared, Instagram’s long-form video platform, IGTV, announced it will now support horizontal as well as vertical video. When it launched last June, the platform didn’t allow landscape uploads, but found creators are averse to shooting in a format that’s difficult to reuse. “In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just square photos in 2015,” said the company. “It enabled creativity to flourish and engagement to rise – and we believe the same will happen again with IGTV.” Snapchat scrubbed X-rated AR lenses that adult entertainment company Naughty America distributed on the service to promote its business. However, the studio continued to distribute the source files that allow Snapchat users to build X-rated lenses of their own. Naughty America CEO Andreas Hronopoulos told Variety he understood the lenses to be in compliance with Snapchat’s policies - an argument that didn’t hold water with Snapchat, which took down Naughty America’s account. |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY SALES PLANNER
UP TV
NYC
Resp. for dev/implementing media proposals and working directly with Acct Execs. and Pricing & Planning. College deg. & 1+ yrs cable exp. in ad sales ind. Strong Microsoft Office & DealMaker skills a +. Good comm, interpersonal & organzt'l skills.
Send Resume: HERE MARKETING MGR/CLEAR CHANNEL OUTDOOR/NYC: work closely w/sales team to develop and lead dynamic media presentations to grow our client partnerships across the NE region NY specific. 3-5 yrs mktg and/or Advertising experience. Media experience preferred. Full info and apply HERE (6/11)
WRITER/E! People’s Choice Awards (E!)/Universal City: Write daily articles for PCA’s website on E! Online. Voting preparation in coord w/mktg on categories, celebs selection, voting tool entry & updating nominee’s lists. Min 1yr prior writing and/or editing exp pref an online ent news org. Strong knwldg pop culter ent news. Full info HERE (6/7)
MEDIA MGR, NATIONAL ACCOUNTS/Ad Council/NYC: Responsible for building/managing relationships w/existing & potential media partners that will help us drive impact for Ad Council’s 40+ social impact campaigns. Prospect new business w/a focus on growth areas such as streaming audio, OTT & new video platforms etc. Full info/apply HERE (6/6)
SALES PLANNER/UP TV/NYC: Resp. for dev/implementing media proposals and working directly with Acct Execs. and Pricing & Planning. College deg. & 1+ yrs cable exp. in ad sales ind. Strong Microsoft Office & DealMaker skills a +. Good comm, interpersonal & organzt'l skills. Send Resume: HERE (6/6)
SR SYSTEMS ENGINEER/GSN/SM: 8+ yrs. Active Directory, Azure, VMWare, Veeam, Office 365, Power Shell, OS: Server 2012, 2016, Windows 10, Mac OS, Storage Area Networks, telephony, network routing, and switching, OS and network security. Lead and mentor other Engineers and IT staff. Full info and to apply HERE (6/5)
PROJECT MANAGER/WideOrbit/NYC: Partner closely w/clients, overseeing large, complex implementation projects. 5+ yrs exp managing/delivering enterprise software or IT projects, Media indstry exp, Knwldg of proposal & inv mngmnt systems used by nat’l cable networks is highly desirable. Full info HERE (6/5)
FREELANCE STRATEGIC PLANNING & OPS COORDINATOR/Nickelodeon Velocity/NY: Support VP in all strategic planning ops, communications & training initiatives for Nick team that dvlps custom mktg campaigns for Advertising partners. Proactive/strategic thinker with excellent comm skills. 2-4 yrs of mktg or strategy plan’g exp. Full info HERE (6/4)
INVENTORY & PLANNING MGR/Katz Networks (Bounce, Court TV, Escape, Grit, Laff, Brown Sugar) /NYC: Support VP, Pricing, Planning and Inventory w/all things related to inventory & managing the day to day business processes & sales assistants & planners. Min 5-7 yrs exp including; sales planner exp and/or Inventory mngmnt and commercial operations. Full info HERE (6/4)
SALES DIRECTORS/VideoAmp/NY/LA/Chicago: Experts needed to identify opportunity, articulate value & close deals that deliver value to clients & VideoAmp a must. Dedication to value-based solution selling & delivering value for clients. Exceptional track rec for breaking into & building major acct relationships. Full info HERE (5/31)
AD SALES ASSISTANT/Weather/NYC: Provide support to Ad Sales Acct Execs to srvc clients, and all aspects of media schedules. Extremely detail oriented w/orgnzt’l skills to keep efficient work sched. BS or 2 yrs exp. req. Full info HERE (5/31)
BRAND DIRECTOR/NBC 7 & TELEMUNDO/San Diego: Ensure all platforms are consistent with the overall voice and tone of our stations’ images. BA deg or equivalent work exp. Min 5 yrs of mktg, brand development, or creative prod exp. Working knowledge of editing platforms, final cut pro. Full info HERE (5/31)
SALES ASSISTANT DIRECT RESPONSE/OPPORTUNITY MEDIA/NYC/LI: Seeking an energetic achiever w/excellent written & organizational skills for role to assist in supporting growing revenue for dynamic DR Team: BA Degree, Min 2 yrs DR Experience req. Wide Orbit Knowledge a + Full info HERE (5/31)
CBS SPORTS SENIOR WRITER/PRODUCER, ON-AIR PROMOTION/NYC: Write/produce all wkly promos for CBS Sports with particular knowledge of NFL, College Football, NCAA BB Tournament, PGA & the Masters. Pressure player with superior conceptual skills. Min 7 yrs exp as promo producer req’d. Full info HERE (5/30)
VP, TV SALES & SPONSORSHIP/Stadium/Chicago: Nat’l sports network seeks VP resp to drive new business rev & dvlp sponsorship prgrms by working w/clients & agencies. Leverage expertise & network to capitalize on linear-specific opps. 10+ yrs exp rev dvlpmnt w/progressively resp roles focused on integrated sponsorship. Full info HERE (5/30)
SR DIRECTOR, DISTRIBUTION OPERATIONS/Viacom/NYC: Lead ops for new media and linear distribution, act as SME and thought leader across all brands. 5+ yrs leadership and ops exp within media or technology industry. Full info HERE (5/30)
TALENT COORDINATOR/INSP/CHARLOTTE NC: Multi-tasking dynamo w/strong orgnzt’l skills to support team in optimizing celeb appearances. Mng travel plans incl setting up logistics for principal photography, promotional events, media tours & talent interviews.2 yrs exp in a leadership or management role. Full info HERE (5/30)
PROJECT MGR, SHORT FORM, SOCIAL & INTERACTIVE CONTENT/Nickelodeon/NYC: Resp for the project management of the work created for the Nickelodeon brand social, YouTube & interactive content platforms. Min 2-4 yrs project mngmnt or related operational or prod exp in media or related field req’d. Full info HERE (5/29)
DIR, DISTRIBUTION/Nexstar Media/Irving TX: Resp for managing relationship & contract negotiations with Nexstar Media’s valued Multichannel Video Prgrmng Dist (MVPD). Able to mng full scope of acct mngmnt & affiliate sales processes. 8+yrs of affil sales & negotiation exp in the cable and TV industry, incl acct mngmnt exp. Proven track rec delivering results. Full info HERE (5/29)
AUDIENCE DEVELOPMENT MGR/Frederator Digital/NYC: Proven track record as dig producer resp for oversight of the Frederator Digital, channel, and show brands incl maintaining on brand identity and delivering on brand promises. 4-6 yrs of aud development and/or digital mktg exp. Full info HERE (5/29)
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