| A CYNOPSIS MESSAGE | | Cynopsis Presents That Big TV Conference | SEP 9 & 10 in NYC In 2020, the entertainment and media market is expected to be worth more than $720 billion. Attend the only conference connecting networks, OTT, brands, agencies, and tech to map out the future of the media industry. REGISTER Sponsors: Gamut - Sinclair - NY Interconnect - FriendMTS - iSpot.tv - ListenFirst Media - NCC Media - TV Time - Tubi - a4 - Simpli.fi - TVsquared |
BY THE NUMBERS Mobile is satisfying Gen Z’s need for all-day entertainment and creating new, ownable occasions for publishers and brands to connect, according to a study from Whistle’s Whistle Wise. The report also notes Gen Z is 2x more likely to think there is no compromise in quality when watching on mobile compared to TV, and that while Gen Z is watching social-first content on their mobile devices (83% Facebook and 74% YouTube), they are also using it for SVOD, with 40% saying it’s their primary viewing device for Netflix. Consumers are becoming less willing to share data, according to the ARF’s second annual Privacy Study. Respondents were 10 percentage points less likely to be willing to share their address than they were last year, eight percentage points less willing to share their spouse’s name and seven points less comfortable sharing their email address. The trend should not be taken lightly, warned Paul Donato, Chief Research Officer at the ARF. “The implications of these findings are critical in light of the California Consumer Protection Act (CCPA) soon going into effect, which will allow consumers to opt-out of the sale of their personal information to third parties, not to mention the other upcoming state and federal regulations that could impact the ad tech industry,” pointed out Donato.
ADVERTISING AT&T’s Xandr struck a deal to have Comscore be the measurement and currency provider for Xandr’s Addressable offering, including DirecTV, Altice USA and Frontier. Xandr's Addressable offering is powered by AT&T's first-party data, combining set-top box data with anonymized subscriber data to create highly targeted consumer segments. “We've relied on Comscore for our own DirecTV addressable measurement for more than five years and look forward to extending to our expanded offering," said Dan Rosenfeld, VP of Data Strategy, Xandr. Discovery, Inc. and localized digital advertising solutions company Gamut are partnering to offer premium local-market OTT inventory ad sales in the US, giving Gamut access to seasonal events airing across Discovery networks. Bolstered by its acquisition of Scripps Networks Interactive last year, Discovery Inc. delivers a 20% share of the viewers A25-54 and W 25-54. Discovery will use Gamut’s data-driven local targeting, market insights and performance measurement and optimization capabilities to boost OTT growth with customized advertising programs. Katz Media Group and live stream marketplace Transmit.Live announced a sales partnership that makes Katz the exclusive sales representation partner of Transmit's live premium inventory.With new split-screen ad formats, advertisers can integrate their message within live programming; split-screen ad formats are designed specifically to reach attentive viewers at scale and not disrupt the live video experience. “Live streaming content consumption is exploding. Working with Transmit.Live enables Katz to align our partners with premium live content in a first-of-its-kind live streaming marketplace,” said Mark Gray, Chief Executive Officer of Katz Media Group. “In this unified ecosystem, brands can reach large addressable audiences at scale and in real-time, from a single point of entry.”
SOCIAL MEDIA YouTube is altering its copyright enforcement policies around music used in videos in an effort to improve fairness in the creator ecosystem. “One concerning trend we’ve seen is aggressive manual claiming of very short music clips used in monetized videos. These claims can feel particularly unfair, as they transfer all revenue from the creator to the claimant, regardless of the amount of music claimed,” said YouTube in a blog post. Going forward, YouTube policies will forbid copyright owners from using its Manual Claiming tool to monetize creator videos with very short or unintentional uses of music. The change only impacts claims made with the Manual Claiming tool, where the rightsholder is actively reviewing the video. Twitter will begin curating tweets around a number of popular topics users can then follow, in a move to enable users to engage with topics as easily as they do people on the platform. Users will see relevant tweets to topics they follow appear in their timeline. Snap announced Spectacles 3, the third generation of its wearable cameras, slated to ship this fall. The limited edition new version will cost $380, versus the $150 starting price for the current camera sunglasses, and include two HD cameras for three-dimensional images and video that allow for new AR effects.
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SR ANALYST, DIGITAL MKTG ANALYTICS >>
Showtime
NYC
Quantitative thinker who will partner with Depts to provide analyses and dev. reporting dashboards and learnings in support of Showtime’s acquisition and retention goals. Effective storyteller and communicator who is able to craft data and insight-driven narratives required.
Full info HERE (8/31) SR ANALYST, DIGITAL MKTG ANALYTICS >>
Showtime/NYC: Quantitative thinker who will partner with Depts to provide analyses and dev. reporting dashboards and learnings in support of Showtime’s acquisition and retention goals. Effective storyteller and communicator who is able to craft data and insight-driven narratives required. Full info HERE (8/31)
SOCIAL MEDIA COORDINATOR >>
Hallmark’s Home & Family/LA: Tech-savvy, self-starter professional, exp’d in SM to support strategic social media initiatives set in place. Able to multi task many projects; 1-2 yrs SM exp w/previous writing/editing/creating exp; strong knwlg SM platforms & social community mngmnt. Full info HERE (8/29)
DIRECTOR, DISTRIBUTION >>
Fremantle, Canada International: Maximize revenue across Canada for all Fremantle Int’l proprietary programs towards the achievements of targets. Proven/ demonstrable exp of Sales exp w/in TV licensing enviro, either working within brdcst or wider ent industry/competitor. Full info HERE (8/28)
SR DIRECTOR, IT OPERATIONS >>
GSN/Santa Monica: 10+ yrs. Lead & manage infrastructure & applications teams. Active Directory, Azure, VMWare, AWS, SQL Server, Citrix, Telephony, storage, networking. OS: Server 2012, 2016, Windows 10, Mac OS. Manage SOX-404 audits. This is a hands-on technical position. Full info HERE (8/23)
SPECIALIST, AFFILIATE OPERATIONS >>
MLB/Secaucus NJ: Spearhead affil tech/operational efforts (incl launch authorizations, blackout implementation, VOD & TV Everywhere +) for MLB & NHL Networks. Able to work w/prod, engineering & brdcst depts; Min4-6 yrs exp cable affil sales & mktg, sports media, &/or media ops req’d. Full info HERE (8/23) MGR, RECRUITING >> A+E/NY: Manage the day-to-day recruitment function for a defined set of clients to identify, acquire, assess and hire candidates to fill roles required to meet company business goals. 5+ yrs hands-on recruiting exp, preferably within a media environment; strong HR network of recruiters Full info HERE (8/23)
CHIEF OPERATING OFFICER >>
PointsBet/Denver: Exceptional candidate with broad, hands-on operational skills to lead our US company through our next stage of growth. Min 10+ yrs of operational exp; proven operational success in gaming, sports or technology sectors a +. Strong written/comm skills. Full info HERE (8/22) DIRECTOR, OTT ADVERTISING STRATEGY >>
NBCU/NYC: Work w/Business Operations & Strategy group & impact new rev generation across the NBCU portfolio by identifying growth opps; 8 yrs work exp; this could incl professional services (e.g., consulting, investment banking) or media exp at a large network/publisher/agency. Full info HERE (8/22)
SR ANALYST, AD SALES STRATEGY >>
NBCU/NYC: Design/execute strategic sales initiatives in the NBCU Digital Partnerships team along w/the wider Ad Sales org. Min 2 yrs exp @ either a leading investment bank, mngmnt consulting firm or in strategy/finance role at a major TMT corp. Full info HERE (8/22)
ACCOUNT EXECUTIVE >>
Trifecta Entertainment/NYC: Dynamic individual to focus on developing new and growing business among major agencies via strong relationships and superior client service. 5+ yrs sales exp w/syndication, national cable, broadcast ad sales or media buying background req’d. Full info HERE (8/21)
PRODUCER/SHOOTER/EDITOR >>
Overtime/NYC: Applicants should have a min of 2 yrs filming doc and/or reality content. Exp functioning as a one-person-band is mandatory since it will be a standard part of the job. Full info HERE (8/21)
CONSUMER INSIGHTS MGR >>
Gamut - Cox Media/NYC: Lead data-driven rsrch projects that align w/sales objectives & client needs. Thru analysis of mult rsrch sources, he/she will support the media ad sales team to consult clients on their ad strategies. 6-9 yrs of exp in a rsrch or insights role at a media agency. Full info HERE (8/20)
MEDIA INSIGHTS ANALYST >>
Gamut - Cox Media/NYC: Perform data runs & analysis through the use of multiple rsrch sources to support the media ad sales team & consult clients on their media plans. 1+ yr exp in a rsrch or insights role at a media agency, brdcst/dig co., or media rep firm. Full info HERE (8/20)
MGR, AD SALES MARKETING >>
Gamut – Cox Media/NYC: Lead planning/execution of multi-channel mktg strategies designed to drive ad sales revenue for the co. Must possess a demonstrated ability to comm & collaborate with all levels of the org; 5+ yrs of exp in Ad Sales Marketing at a Media, Brdcst or Ent co. pref’d Full info HERE (8/20)
DIGITAL ACCOUNT EXECUTIVE >>
AMI Entertainment Group/NYC: Secure digital advertising from a diverse list of Entertainment, CPG, Beauty, Fashion and misc. Strong knwldg NY based digital advertising mkt. 2+ yrs of exp selling online advertising; recent online sales req’d. Full info/apply HERE (8/20) |
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