| A CYNOPSIS MESSAGE | TOP 5 Reasons to Enter: The Cynopsis Sports Media Awards 1. Entering is Easy: Summarize your initiatives online with synopsis & supporting materials
2. Make News : Finalists are covered on ALL of Cynopsis’ platforms (social, website, emails)
3. Fuel Innovation: Boost team morale & inspire future success by joining this elite group
4. Showcase Your Work Where It Counts: With over 40 categories to choose from
5. NETWORK: When winners are announced at the 7 th Annual Awards Breakfast in NYC 2018 WINNERS VIEW CATEGORIES ENTER BY JAN 25 |
SPONSORSHIP & PROMOTION
The Automobile Racing Club of America, Procter & Gamble, and Menards locked in a deal to mark the national consumer goods corporation a major sponsor of the ARCA Racing Series presented by Menards. Procter & Gamble’s Bounty brand has also been named the sponsor of ARCA’s Rookie of the Year program. “This motorsports sponsorship program is a direct result of the business-to-business relationship between Procter & Gamble and Menards,” said Mark Gundrum, Vice President of Business Development and Corporate Partnerships for ARCA. “The end result is increased business, product sales and sales promotion for Procter & Gamble and a number of their consumer brands.” The NFL announced the launch of the Inspire Change platform, designed to showcase “the collaborative efforts of players, owners and the league to create positive change in communities across the country,” with a focus on education and economic advancement, police and community relations as well as criminal justice reform. As part of the league's ongoing commitment to social justice, the joint NFL players-owners working group recently approved two new social justice grants focused on the three priority areas. The grants were issued to Big Brothers Big Sisters of America (BBBSA) and Operation HOPE. Major League Soccer partner Heineken reportedly made a bold trademark application to become the 'Official Beer of Soccer' in the US. The trademark application was filed to the US Patents and Trademarks office on Jan. 4, according to The Drum. Ahead of the Australian Open, Tennis Channel and Hall of Famer Rod Laver will light One World Trade Center Spire in Manhattan today. Laver, who won seven Australian Open championships as a player and is considered one of the greatest of all time, will light the spire atop the tallest building in the Western Hemisphere from the tournament in Melbourne, Australia, 10,000 miles away. The spire's light will alternate between the red, white and blue of the Australian national flag and the signature light blue of the Australian Open's iconic tennis courts. Oscar Mayer inked a deal to become a sponsor with Roush Fenway Racing and NASCAR driver Ryan Newman. Daytona will see Newman power the No. 6 Oscar Mayer Ford Mustang on Feb. 17. The brand created a 47-second video to unveil the sponsorship. DIGITAL, DATA & TECH
In time for the Super Bowl, CBS Corp. and Nielsen Holdings Plc reached an agreement to use Nielsen’s national, digital and local audience measurements. The previous contract between the companies had expired on Dec. 31, leaving CBS without Nielsen viewer data used to set advertising rates. ESPN+ announced plans to gives fight fans anytime access with more than 150 hours of high-quality, on-demand UFC content – including some of UFC’s greatest fights, biggest stars, the full replay of the recent blockbuster Khabib Nurmagomedov - Conor McGregor main event and more. Available on demand now at ESPN+ are more than 125 individual episodes from: UFC 25 Greatest Fights; UFC Reloaded; UFC Main Event; UFC Unleashed; UFC Fight Flashback; UFC Top 10; and UFC 229: Khabib vs. McGregor (full event replay). ESPORTS
Riot Games locked in a deal with Kia Motors to serve as the LEC’s automotive sponsor for the 2019 season, as the European League of Legends organization preps for its new season. The deal sees Kia serve as the presenting sponsor of the ‘Player of the Game’ segment. Kia will also be making appearances at LEC “roadshows and offline events.” LEC starts on Friday at noon and continues on Saturday at 11a. Across the Atlantic, Riot detailed broadcast times and matchups for the LCS North American league. The season kicks off on Jan. 26 with matchups that include: Cloud9/Team Liquid and TSM/100 Thieves. Saturday games will start at 5p ET, while Sunday games begin at 3p. Fnatic announced a partnership with Worldwide Asset eXchange to distribute authentic digital collectibles and branded physical merchandise to global esports fans through WAX's blockchain ecommerce platform. Additionally, an entirely new line of Fnatic x WAX digital memorabilia and collectibles will be released during the live event. Gfinity will host the third EA FUT Champions Cup April as part of the EA SPORTS FIFA 19 Global Series in addition to the four previously announced events: the Gfinity FUT Champions Cup December, which took place at the end of last year, and three Licensed Qualifying Events which will run each month from January to March. All events will be held at the Gfinity Esports Arena in London. The tournament will span April 5-7 and feature 64 of the world’s best FIFA 19 players who have qualified through in-game online competitions. THE MAIN EVENT
Canadiens/Bruins on NBCSN at 7:30p. |
| A CYNOPSIS MESSAGE | | The Cynopsis Short Form Video Festival MAR 6, 2019 | 3:30PM -7:15PM | The SVA Theatre, NYC Register today for thought-provoking panels led by short form experts from ATTN: , CNE , Kovert Creative , Viacom and Whistle; an awards program spotlighting our impressive 2019 finalists ; and networking, networking, networking! Panelists will address crucial industry topics, such as: Finding The Right Platforms For Premium Short Form Video and What Advertisers Want From Short Form Video . [ REGISTER BY 2/20 ] |
ON THIS DAY in 1976: Ted Turner becomes CEO of the Atlanta Braves. In the Know: Who is the all-time RBI leader for the Atlanta Braves? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: The Australian Open begins this weekend. Who is the all-time leader in singles championships, men or women, in the Open era? Answer: Serena Williams. Kudos: Greg Conner-Tennis Media/NY; Mark Lehman-Atlanta Braves/Atlanta; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; Peter Steckelman-Tennis Channel/Santa Monica
Later -- Chris |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
TRAFFIC COPY COORDINATOR
OVATION TV
NYC
(FT freelance) Tech-savvy person w/willingness to learn, a cooperative attitude, att to detail & strong ability to meet changing deadlines in a fast paced- envir. creating house numbers for on air promo and added value elements.
Full info HERE
MGR, INTEGRATED MARKETING/TENNIS CHANNEL/NYC: Provide mktg support to Ad Sales team (all locations) & help dvlp/activate/execute strategies to monetize innovative multi-platform mktg solutions. Minimum 3-4 yrs exp @ ad agency, media co, sales organization focusing on client services req’d. Full info HERE (1/25)
MANAGER, CONTENT DISTRIBUTION, THE AMERICAS/LEGO/LA: Help to develop and foster strong relationships with key existing networks and content platforms. 5+ yrs exp in a content distribution/sales or content strategy role. Understanding of various forms of media. Full info HERE (1/24) TRAFFIC COPY COORDINATOR/OVATION TV/NYC: (FT freelance) Tech-savvy person w/willingness to learn, a cooperative attitude, att to detail & strong ability to meet changing deadlines in a fast paced- envir. creating house numbers for on air promo and added value elements. Full info HERE (1/24)
NEWSY MEDIA SALES PLANNER/NYC: Work directly w/Sales & AdOps teams to ensure schedule runs as ordered & traffic issues are resolved. Mng nat’l sales proposals, prepare post analysis for clients & resolve contract discrepancies. 2-4 yrs exp in a multi-media sales co, or ad agency pref’d. Familiarity w/rsch products incl Nielsen & MRI. APPLY HERE (1/23)
NBC SALES ENABLEMENT DIRECTOR, SALES OPERATIONS/NBCU Tech Ops/NYC: Empower sales, traffic, research, finance and marketing users across our division to work at peak performance. Min 5 yrs in a similar lead customer support/training function, or a related vendor role. Full info/apply HERE (1/19)
MARKETING COORDINATOR/Cynopsis Media/Norwalk: Temp to hire. Play a critical role in mktg dept for Cynopsis (B2B publisher TV industry). Support mktg team incl event & email plan’g. BA deg mktg/comms. 1-4 mktg exp. Word Press/Excel skills/Event exp a +. Resume to Jenn@cynopsis.com (1/19)
Sr. FILM & TV DISTRIBUTION ACCOUNTANT/Second Screen, Inc/LA: Exp'd part-time contractor to set up a system & execute a full report in the quarter after we launch nationally. Potential to join us long term. 7-10 yrs in film or TV distribution with at least 2 years in digital or OTT. Full info/apply HERE (1/18)
DIR AUDIENCE DEVELOPMENT & OPERATIONS/NBCUniversal/NY: seeking someone to build and engage audiences across digital, emerging and TV platforms. Work with leaders in research, mktg, edit, engineering, sales and bus dev to implement a strat to retain/monetize audiences. 5 yrs exp in digital audience dev/mktg, BA/BS degree, some travel. Full info/apply HERE (1/18)
TEAM LEADER/CheckpointXP/Detroit: Visionary leader, w/exceptional orgnztnl skills to build/grow the division. Previous exp in brdcast radio & as mktg/promotions dir or event planner a +, but not required. Strong knwldg of Esports/gaming world; strong contacts & networking are a plus. Resume HERE (1/18)
MGR, BENEFITS/A+E/NY: Mng the admin of co-wide Health & Welfare and Retirement plans/programs. Lead contact w/insurance brokers & benefit providers. Point person for employee/vendor questions. 6+ yrs of HR Benefits mgmt exp. Strong tech aptitude w/advanced Excel skills. Workday exp preferable. Apply HERE (1/17)
CLIENT SOLUTIONS COORDINATOR/Telepictures Productions Inc. - WB/CA: Seeking a Client Solutions Coordinator for the TPX Ad Sales department. Responsible for assisting in the dev of cross platform mktg campaigns that generate advertising revenue for TMZ, TMZ Sports and toofab.com. 3+ years in account/project management, marketing or ad sales. Full info/apply HERE (1/17) SENIOR DIRECTOR CONSUMER ENGAGEMENT/NBC Sports/Golf Channel/Orlando: Develop marketing strategies to drive viewership, consumption & revenue goals across various Golf Channel platforms. 10+ yrs mrkting exp in Media, TV or Sports. Full info/apply HERE (1/17)
MANAGER, INVENTORY/Crown Media Family Networks/NY: Monitor and track all inventory through WideOrbit and Dealmaker. Build ADU packages and analyze and strategize pre and post upfront reporting. Min 2 years exp. in pricing and planning or ad sales req. Apply HERE (1/16) SR BROADCAST DESIGNER/NESN/Boston: Passionate/motivated self-starter, creative thinker w/ability to multi-task effectively & prioritize accordingly. Demonstrates proficiency in Cinema 4D, After Effects, Photoshop, Illustrator, Mac Computers & Broadcast prod. Min 5 yrs exp brdcst design. Full info/apply HERE (1/16)
Sr. DIRECTOR GLOBAL ACQUISITIONS/A+E/Stamford, CT: Plan, implement, monitor & optimization of content delivery; technical, file-based procurement of Domestic and International content; 10+ yrs exp technical procurement of content cable or broadcast network. Full info/apply HERE (1/16)
POST HEADLINE ACCOUNT EXEC/DIRECTavenue/Carlsbad CA: Exp’d candidate w/sophisticated understanding of media analytics. 10+ yrs of agency client mngmnt exp. Must have exemplary emotional intelligence to help be primary liaison between our agency team & a roster of clients. Full info/apply HERE (1/15)
PRODUCER/Spectrum/Albany: Produce assigned newscasts & news inserts making decisions on story lineup, video/audio elements, graphics and timing to construct show. 3+ yrs TV news exp. Writes news stories for an assigned newscasts. Full info: HERE (1/15) |
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