| A CYNOPSIS MESSAGE | | Following the money? The 2018 Cynopsis Salary Survey of media employees found that age, most likely a reflection of seniority or experience, is reflected in average salaries. Those 46+ years report an average salary of $149,800. In contrast, younger employees earn $97,800, on average. Download the full report here. |
SPONSORSHIP & PROMOTION Gander RV, the Official RV & Outdoor Company of NASCAR, signed on to serve as the new title sponsor for the 150-mile qualifying races for the DAYTONA 500 at Daytona International Speedway, part of DAYTONA Speedweeks Presented By AdventHealth. The races will now be known as the Gander RV Duel At DAYTONA and take place on Feb. 14. As part of a larger agreement with DIS, Gander RV, along with sister companies Camping World and Good Sam, will host consumer RV shows over multiple years at the DIS facilities, as well as an RV Rally in 2020. The events will feature a large selection of motorized and towable RVs, RV and outdoor accessories, seminars, entertainment and more. JDA Software is tapping into the world of professional golf, announcing a new sponsorship with golf star Jon Rahm. As part of partnership, Rahm will serve as brand ambassador for JDA and will sports the JDA logo on the chest of his golf shirt at PGA events beginning today at the Waste Management Phoenix Open. Rahm will also make a number of appearances on behalf of the JDA brand and take part in various DIGITAL, DATA & TECH The PGA TOUR renewed and expanded its partnership with XUMO, a disruptor brand in streaming tv and digital entertainment. The partnership this year will see the TOUR distribute more than 175 hours of live Featured Holes coverage on XUMO from 23 events in addition to expanded highlights, player interviews and tournament recap shows. Fans can expect live Featured Holes coverage from tournaments such as THE PLAYERS Championship, the Memorial Tournament presented by Nationwide and the FedExCup Playoffs. The Sixth Annual Super Bowl Survey from BCW (Burson Cohn & Wolfe) and fielded by research firm PSB, found a number of trends emerging around the big game. According to their research, sports gambling is gaining traction, especially for Millennials, with 67% of Millennials more likely to bet on the Super Bowl over any other sporting event. Millennials are also excited about betting, as 52% would travel to place a bet. In addition, the Millennial demographic are also looking to esports to enhance the Super Bowl experience, as 50% of Millennials would consider watching an esports event associated with the Super Bowl. Other points included notes that fans are open to moving the Super Bowl to an international market, as 50% say that they would support a Super Bowl played internationally, a number that rises to 71% among Millennials. ESPORTS
In this week’s edition of Cynopsis Esports… The National PUBG League prepares to jump eNASCAR feels a draft Rocket League’s Season 7 matrix How influencers are wading Sea of Thieves More international esports carriage deals Breaking down Riot’s LoL Seasons Xbox thinks big for E3 GameWorks locks in executive roster INDUSTRY/ROSTER MOVES Turner Ignite announced a pair of key moves, Seth Cole to senior vice president of brand partnerships, Turner Ignite Sports and Marybeth Strobel to senior vice president of ad innovation, Turner Ignite. The PGA TOUR announced that current Vice President of Marketing Partnerships, Alexandra “Alex” Baldwin, has been named President of the Web.com Tour. With the announcement, Baldwin becomes the first female in history to lead one of the PGA TOUR’s six global Tours as President. Dan Glod, who has served as President of the Web.com Tour since January of 2017, has been elevated to Senior Vice President, Global Sponsorship Strategy and Development in a corresponding announcement. The XFL formed a partnership with The Spring League, a professional football development organization, to test changes to rules and gameplay as it works to “reimagine the game” when it kicks off in 2020. Testing during The Spring League’s upcoming season follows the XFL’s first testing session conducted last month, which featured two Mississippi-based junior college teams. The Spring League will take the field in Austin from March 28 to April 11 and will provide players the opportunity to showcase their ability in front of XFL, NFL and other professional football talent evaluators. While doing so, coaches will work closely with football operations executives from the XFL to blend in on-field adjustments the league has been researching and developing since announcing its return just over a year ago. Mars Reel, a provider of premium content focused on the most exciting athletes and teams in high school sports, named Justin Traina as Head of Brand Partnerships, Will Thomas as VP, Brand Partnerships (West) and Caleb Liu as Director of Media Partnerships (East). “We are incredibly fortunate to have this first-rate team on board to share our vision and passion. Will’s successful track record of helping brands connect with audiences through culturally relevant storytelling, targeted media, and influencer marketing is a perfect fit for this next phase of our business,” said Brandon Deyo, CEO, Mars Reel. THE MAIN EVENT
Bucks/Raptors at 8p on TNT.
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| A CYNOPSIS MESSAGE | | Spotlighting Short Form’s Finest The 2nd Annual Cynopsis Short Form Video Festival Wednesday, March 6th, 2019 | The SVA Theatre, NYC Join your peers as we celebrate our talented finalists, screen the winning videos, feature thought-provoking panels on the state of the industry, and share insights with colleagues over drinks and appetizers. Passionate about short form? This one is for you. Register Today |
This Day in History: In 1988, Doug Williams of the Washington Redskins becomes the first African-American quarterback to play in a Super Bowl, scoring four of Washington’s five touchdowns in an upset 42-10 victory over the Denver Broncos in Super Bowl XXII.
In the Know: 2010 saw Oprah Winfrey host the “worst Super Bowl party ever” in a spot featuring which two rivals? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Super Bowl XXVII saw Larry Bird and Michael Jordan play H-O-R-S-E in a campaign for which brand? Answer: McDonald’s. Kudos: Greg Maltzman-Maltz Media/NY; Rick Ramage-UTA/NY; Deborah Kapetanakis-Universal McCann/NY; Matt Meachem-Gracenote/NY; Christian Matthews-Washington Redskins/DC; Derek Houston-Atlanta Braves/Atlanta; Matt Deprey-C-Span/DC; Matt Sautter-WideOrbit/Harrisburg; Andy Pittman-TAMU/College Station; John Kukla-KDFW/KDFI/Dallas; Lance Davis-ESPN Milwaukee/Milwaukee; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Jaymz Wooden-Bottelsen American Dart Lines/Santa Maria; Greg Dudsic/Venice; Jonathan Parkman-American Chainsaws Entertainment/LA; Jim Bernard-PRG/Glendale
Later -- Chris |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
DIRECTOR, MARKETING SOLUTIONS
GSTV
NYC
Dvlp revenue generating mktg strategies, out-of-the-box advertiser solutions/promotions & sales presentations/materials. 7-10 years of progressively responsible mktg/mngmnt work exp Prior ad sales media mktg Exp req’d.
Full info HERE
ANALYST RESEARCH/WEtv/NYC: Talented, highly motivated individual with strong data analysis, data storytelling and project management skills to join the WE tv Research team. BA Degree or equivalent in mktg, communications, economics, statistics or related field.1-2 yrs of related exp pref’d. Full info HERE (2/14)
AD SALES RESEARCH ASST/Discovery Inc/NYC: Exciting opp to support ad sales efforts for HGTV, ID, & Animal Planet across all platforms. Produce actionable insights & update monthly/qrtly reports to provide data-driven intelligence. 1+ yrs rel business exp. Full info HERE (2/14)
DIRECTOR, MARKETING SOLUTIONS/GSTV/NYC: Dvlp revenue generating mktg strategies, out-of-the-box advertiser solutions/promotions & sales presentations/materials. 7-10 years of progressively responsible mktg/mngmnt work exp Prior ad sales media mktg Exp req’d. Full info HERE (2/13)
PRODUCTION FINANCE MANAGER, FILM/Crown Media Family Networks/LA: Mng writer payment process, conduct forecasting, budgeting, tracking, accounting & reporting of TV movies & series. Min 3 years mgmt exp. 6 yrs prod accounting exp. Apply HERE (2/12)
MGR, SCHEDULING/IFC/WEtv/NYC: Work closely with the Director of Scheduling to plan monthly schedules of movies, specials, acquired series and original programming. Min 3yrs exp program scheduling or research background at a cable network. Full info HERE (2/12)
DIR, RESEARCH & INSIGHTS/Discovery Inc/NYC: Strong background in ad-sales rsrch/insights to join newly formed Shared Services team. Create cohesive reporting narrative across ad-sales bundles to optimize monetization efforts, uncover consumer insights & marketplace trends & mentor pool of analysts. 8+ yrs media rsrch exp. Full info HERE (2/11)
MANAGER, ACCESSORIES/Nickelodeon/NYC: Manage the day to day business for the Accessories team. Build/maintain relationships with all key licensees by holding ongoing business updates 4-5 yrs exp in licensing and/or marketing. Full info HERE (2/11)
VP MARKETING/Washington Nationals/DC: Seeks a dynamic, strategic & innovative marketing & branding executive to create and implement a targeted and thorough marketing & brand strategy that drives revenue growth. Min 10 yrs relevant mktg exp in a complex, consumer-facing orgnzton, focused on blue-chip brand dvlpmnt. Full info HERE (2/11)
PRODUCER/JUDGE JERRY/STAMFORD CT: Book, Write and Produce segments for daytime court show under tight deadlines. Min 1 -2 years professional TV exp with a talk show, news or court program or other relevant entertainment exp. Full info HERE (2/8)
ASSOCIATE PRODUCER/JUDGE JERRY/STAMFORD CT: Books guests to appear on the show on a weekly basis. Asst show producer & delegate to prod assistants as needed. Min 1 yr profession TV exp with a talk show, news or court program or other relevant ent exp, pref’d Full info HERE (2/8)
MANAGER, PR TALENT RELATIONS/CNBC/Englewood Cliffs NJ: Act as a liaison between CNBC and primetime talent and their reps, publicists, etc. Min 5 yrs of professional PR expe in a leadership role with a media and ent company. 3 yrs exp working w/talent. Full info HERE (2/8)
SR DIR INTERNAL COMMUNICATIONS/Univision/Miami: Direct/ coordinate dvlpmnt/execution of comprehensive, measurable, strategic comm plans to meet Univision’s bus objectives. Generally, 10+yrs exp corp comm public affairs, employee comm or related areas, incl exp mngmnt/supervisory capacity. Full info HERE (2/7)
TEAM MARKETING DIRECTOR/XFL/8 roles/8 Markets (NYC, Dallas, Houston, Saint Louis, DC, LA, Seattle, Tampa): Dvlp/implement a comm & media relations strategy on local & regional level. BS/BA req’d 5+ yrs exp corp comm, PR or mktg roles w/specific exp in sports, media and/or ent industries. Full info HERE (2/7)
SENIOR DIRECTOR, DISTRIBUTIONS OPERATIONS/Viacom/NYC: Lead role as mgr of ops for DBD incl oversight of (i) current & future new media product deployments such as addressable advertising w/dist partners (ii) Viacom’s linear signal dist (iii) business solutions & associated business processes. Apply HERE (2/6)
SR MGR, MULTIPLATFORM RESEARCH/E! Entertainment/Universal City CA: Candidate will leverage linear & digital performance metrics to dvlp strategies for optimizing viewership & monetization for E!’s ent content across platforms. Min 5 yrs of exp; knwldge of both TV digital analytics pref’d. Full info HERE (2/5)
MANAGER, PROGRAMMING/Stadium/Chicago: Want to bring your programming ideas & concepts to life & onto every media platform around? Create/develop show concepts, build presentations to highlight those great ideas & assist pitching them. Knwldg of sales/prod processes; exp w/project budgeting a must. Full info HERE (2/5)
RESEARCH ANALYST/Fox Broadcasting/NYC: Provide key metrics & analyses to all FBC. Focus is on primetime ent & responsibilities incl creating & distributing daily rating reports. Generate Fox programming estimates & preparing highlights for publicity. Some Nielsen (NPower & NNTV) knowlg req’d. Full info HERE (2/1)
MANAGER, ON-AIR PLANNING/Crown Media Family Networks/LA: Develop and implement on-air inventory utilization strategies. Oversee and implement promotion optimization tools. Min 3 years exp. promotional scheduling. Apply HERE (2/1)
MANAGER, CONSUMER MARKETING/Crown Media Family Networks/LA: Develop and manage consumer marketing initiatives. Day to day management of marketing campaign timelines and deliverables. Manage consumer sweepstakes, synergy initiatives, and SVOD mktg opportunities. Apply HERE (2/1)
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