| A CYNOPSIS MESSAGE | Results are in for the Cynopsis Short Form Video Awards! *Thank you to our Video Partners: Procam & Situation Interactive*
The inaugural conference took place on Thursday, honoring outstanding work in the field, as well as offering insights and intel during panels with creators and buyers of this emerging format. After a noisy networking break, we got down to the task of honoring the best in the business. Our guest presenters kept things moving, naming the top three finalists in each category, including the winning entry.
Click here to view the winning videos! |
SPONSORSHIP & PROMOTION
Major League Baseball is renewing alliances with HBO for a partnership to bring specially customized "Game of Thrones" events, giveaways, ticket specials and experiences to participating MLB ballparks this Summer. Last summer’s events topped 20 MLB ballparks with activations that include MLB player and mascot bobbleheads, video board games, special food and drinks at concession stands, co-branded t-shirts and caps, GoT costume contests, Snapchat filters, and the appearance of the Iron Throne. The Atlanta Tipoff Club, administrators of the Naismith Trophy, announced the creation of a new college basketball award, and formed an agreement with a new presenting partner, Bona. The Naismith Defensive Player of the Year presented by Bona will annually recognize the most outstanding men’s and women’s college basketball player who excels on the defensive end of the court. DIGITAL & STREAMING
NBA Digital formally detailed plans for NBA League Pass to provide a first-of-its-kind experience that will allow fans to purchase and watch live NBA games in-progress at a reduced price. The new offering will be available for all NBA League Pass games beginning with the 2018-19 regular season and made available to all fans via the NBA App and NBA.com, as well as B/R Live. “This offering is a new and exciting way for fans to experience live NBA action," said NBA Commissioner Adam Silver. "Turner Sports shares our commitment to innovation and to making our games even more accessible.” ESPN appointed Ricardo Zuniga as Deputy Coordinating Editor for ESPN’s global digital content team. He will now help drive a wide variety content coverage across ESPN’s digital properties in Mexico, the Caribbean, Central and South America and other territories. He will also work closely with the ESPN Deportes team on editorial integration of the U.S. Hispanic content. ESPORTS
Riot Games is bringing franchising to the European League Championship Series, according to ESPN, with buy-in prices at 8 million Euros ($9.93 million) for existing teams who currently participate in the league, and 10.5 million Euros ($13.02 million) for non-endemic teams who wish to enter the league for the first time. The league will remove relegation completely, and offer a revenue pool that will be distributed to Riot Games, European League Championship Series teams and players. The report states that the minimum salary for players will increase from the current $29,791 to $74,749 yearly in 2019, and Riot will also introduce some form of a development system -- which will include topics such as guidance for personal finance healthcare -- for European players. The Overwatch World Cup will return in 2018, with play wrapping up this November in Southern California. Blizzard will monitor the average skill rating of each country’s top 150 players with the top 20 countries at the end of this period invited to compete in the tournament. This year, the four Group Stage host countries will be France, South Korea, Thailand, and the United States with those countries automatically qualifying into the tournament for a total of 24 teams. ESL announced that Katowice brought in 169,000 fans for ESL One Katowice and IEM Katowice for the weekends of Feb. 24-25 and March 3-4. In addition, the Dota 2 tournament for the ESL One Katowice 2018 title saw over 2 billion minutes of competition were watched, showing a 232% increase from last year’s event. Meanwhile, the IEM World Championship Katowice saw viewers consuming more than 1 billion minutes. Turtle Wax is going deeper into esports, locking in new partnerships that will see the brand become the premier sponsor of Splyce's European-based Call of Duty and League of Legends teams. In the U.S., the brand is partnering with OpTic Gaming CEO and founder Hector Rodriguez as well as other top competitive gamers to showcase how Turtle Wax complements their areas of interest. "Partnering with a premier brand like Turtle Wax is really exciting for us," said Marty Strenczewilk, CEO and co-founder of Splyce. "We take great care in selecting the partners we work with. Turtle Wax is exactly the type of top-tier global brand that we're proud to have the Splyce snake associated with." Dylan "Madcat" Daly and Tom "Tommey" Trewren will serve as Turtle Wax ambassadors throughout the partnership. Caesars Entertainment and Sidekick Productions LLC announced the second Gears Pro Circuit Las Vegas Open, taking place April 6-8 at Caesars Entertainment Studios. The Gears Esports teams from around the world will compete head-to-head in Gears of War 4 for a prize pool of $150,000 USD. ROSTER MOVES
Major League Baseball named Tony Reagins as Executive Vice President of Baseball & Softball Development. He will oversee the growth of youth and amateur levels of the sport, both domestically and internationally and be charged at the professional level for streamlining amateur scouting around the world and operations of the Arizona Fall League. Ann Rodriguez, Senior Vice President, WNBA League Operations will be promoted to COO following the announcement that Jay Parry will step down as WNBA Chief Operating Officer on April 30. AEG Global Partnerships announced that Matt Lawler will join as director of digital and be responsible for the execution of strategic digital media initiatives, including the development and management of digital and social marketing campaigns, community engagement, and original partner and fan-generated content. THE MAIN EVENT
Rangers/Capitals on NBCSN at 8p. |
| A CYNOPSIS MESSAGE | | The Cynopsis Sports Media Awards April 12 at the New York Athletic Club in NYC Sponsored by Showtime We’re ready to celebrate the work of the most talented producers, hosts, sponsors and executives in the sports industry, saluting the initiatives that drove audiences and turned sports viewers into fans. Click here to view our phenomenal category finalists, as well as recipients of our annual Luminary Awards. See you in April! Register your team |
ON THIS DAY in 1977: The Marquette Golden Eagles win the NCAA Men’s Basketball Tournament. In the Know: The NFL’s supplemental draft has produced one Pro Football Hall of Famer. Who is he? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Which NFL team won the Super Bowl with its Doomsday Defense? Answer: The Dallas Cowboys. Kudos: Pete Gautieri-A&E/NY; Michael Ritz-BucStar Consulting/NY; Art Salisch-Hearst Television/NY; George Sauli-USIM/NY; Ken White-KWTV/Charlotte; Willy Gibson-WTG Sports/Columbus; Joe Schreiber-3 Penny Films/Bethesda; Tony Rizzuti-MRN/Charlotte; Andy Pittman-TAMU/College Station; Gretchen Brady-KTVT/KTXA/Dallas; Greg Moloznik-GLM Media/Scottsdale; Rick Pike-InterMedia Advertising/Woodland Hills; Larry Hutchings/Nipomo; Jaymz Wooden-Bottelsen American Dart Lines/Santa Maria; Jim Himmel-TCB Media/San Clemente
Later - Chris |
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SR. DIRECTOR/VP, MARKETING & COMMUNICATIONS
adMarketplace
NYC
10+ yrs ex., B2B, Media/SaaS exp pref'd, brand awareness, content/brand marketing, sales development, sales & marketing collateral, events, PR, highly entrepreneurial, adtech+
Contact: LKlein@admarketplace.com or Apply HERE
JOB OPENING: DIR, PEOPLE DEV & LEARNING/A+E/NY: Develop & implement innovative, creative, high-impact people mgmt & learning strategies to drive outstanding business performance. 10+ yrs Talent Mgmt, Leadership Development, D&I, L&D exp. Apply HERE (4/4)
JOB OPENING: SR ACCOUNT MANAGER/adMarketplace/NYC: 4-7+ yrs exp, client facing, exp. leading paid search marketing campaigns pref'd, Google analytics/adwords, SEM/PPC, campaign optimization, high proficiency in excel, data & metrics driven, deck creation Contact: LKlein@admarketplace.com or Apply HERE(4/4)
JOB OPENING: SR. DIRECTOR/VP, MARKETING & COMMUNICATIONS/adMarketplace/NYC: 10+ yrs ex., B2B, Media/SaaS exp pref'd, brand awareness, content/brand marketing, sales development, sales & marketing collateral, events, PR, highly entrepreneurial, adtech+ Contact: LKlein@admarketplace.com or Apply HERE(4/4)
JOB OPENING: SR DIR/VP, SALES MANAGEMENT/adMarketplace/NYC: 10+ yrs exp, B2B, Media/SaaS pref'd, proven exp. hiring, training & developing high performing sales teams, process oriented, Salesforce, ability to close new business, adtech is a +. Strong leadership skills a must. Contact: LKlein@admarketplace.com or Apply HERE (4/4)
JOB OPENING: SR. DIRECTOR, PUBLISHER DEVELOPMENT/adMarketplace/NYC: 10+ yrs exp, Publisher Sales exp prefr'd, prospect & close new business, mentor/mng, adtech+ (*will consider candidates (3-5 yrs) for a Pub Sales role w or w/o pub exp. - can be in current sales role or willing to learn/driven) LKlein@adMarketplace.com or Apply HERE (4/4)
JOB OPENING: SVP CONTENT/Universal Kids/NYC: Resp for creating/executing a content strategy, leading development, co-productions, current production and acquisitions. Min 15 yrs exp leading content production and/or acquisition for children’s programming. Full info/apply HERE (3/31)
JOB OPENING: DIGITAL SALES PLANNER/PROGRAMMATIC/NBCU/NYC: Team with Account Executive and internal constituents to understand client goals and objectives for programmatic guaranteed proposals to increase the effectiveness and scale of media buys. 2+ years of digital media experience in media planning or client service role. Full info/apply HERE (3/31)
JOB OPENING: VP, BUSINESS DEVELOPMENT & GROWTH INITIATIVES/Fox Deportes/LA: Exp’d Sr exec w/sports & media background to dvlp strategic relationships w/TV media entities, ad agencies, digital streaming services, radio, etc., to drive non-traditional revenue streams. 12 yrs related exp. bilingual: Spanish/English Apply HERE (3/31)
JOB OPENING: MGR, BRAND STRATEGY, CONTENT INNOVATION/NBCU/NYC: Actively participate in dvlpmnt, presentation, sell through & execution of creative multi-platform mktg, content & comm strategies that leverage innovative thinking and out-of-the-box ideas at various scales. 5+ yrs working in brand mktg/advertising. Full info/apply HERE (3/31)
JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/ Acct Execs to srvc clients. Including sales orders, move requests and media schedules. Detail oriented w/orgnzt’l skills to keep efficient work sched. BA/BS req. Full info/apply HERE (3/30)
JOB OPENING: SALES PLANNER/Crown Media Family Networks/NY: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Maintain media schedules, build sales plans, train Sales Assistants. BS and minimum 1 year exp. req. Apply HERE (3/30)
JOB OPENING: MARKETING & COMMUNICATIONS DIRECTOR, BUSINESS DEVELOPMENT/Manifest/NYC: Dvlp a strategic outbound comm/mktg plan, incl a social and digital strategy. Create business dvlpmt materials; refresh existing assets. Min 5-7 yrs exp in digital mktg/communications, primarily in Business Development/Sales. Full info/apply HERE (3/30)
JOB OPENING: DIRECTOR BRAND PARTNERSHIPS/Stage 13/NYC: Resp. for driving sales efforts & reaching target accts & agencies for Stage 13, a fearless original digital content brand. 8+ yrs exp digital media sales within an Entertainment/Media or Ad Agency. Mobile ad sales a plus. Full info/apply HERE (3/29)
JOB OPENING: COORDINATOR, ON-AIR PLANNING/Crown Media Family Networks/LA: Assist in strategic sched of on-air promos for Hallmark Channel, Hallmark Movies & Mysteries, & Hallmark Drama. Provide support for monthly promo plans; track projects for Ad Sales. Strong orgnzt’l skills, BA/BS & 1 yr exp. Req’d. Full info/apply HERE (3/29)
JOB OPENING: PRODUCER/NBC NEWS/DC: Produce content (live, taped, multimedia) for various NBC platforms and work with correspondents to prepare live reports. minimum of over 4 yrs editorial exp working in production at a network/cable news operation. Full inf/apply HERE (3/29)
JOB OPENING: RIGHTS SYSTEM REPORTING MANAGER/Viacom/NYC: responsible for all aspects of requirements gathering, rights management system testing, analysis, production roll-out and ongoing support. Min 4 yrs Rights Analysis, and/or Contract Management and rights system management exp. Full info/apply HERE (3/29)
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