| A CYNOPSIS MESSAGE | | Congratulations to the 7th Annual Sports Media Awards Finalists Get Tickets Before Tomorrow’s Deadline to Save Thursday, April 12 | 8:30am – 10:30am | NYAC, NYC Attend the Cynopsis Sports Media Awards and join in for breakfast, team photos, celebratory toasts and networking opportunities. Parties with tables of ten will have priority seating at the front of the room, and will have ensured seats together. This event sells out EVERY year. Get tickets before tomorrow to save $100/ticket. Don’t miss out! REGISTER BY 4/3 |
SPONSORSHIP & PROMOTION
Japan’s All Nippon Airways announced plans to continue the current title sponsorship of the LPGA’s first major of the season, the ANA Inspiration, for another three years, bringing the brand’s run through at least 2022. "This title sponsorship extension is excellent news for one of the game's greatest championships, which has been elevated since ANA joined the LPGA family in 2015," said LPGA Commissioner Michael Whan. "ANA is a world-class company and world-class partner to the LPGA. Because of ANA's vision and commitment, a major LPGA tradition will continue to grow and reach new heights for MANY years to come!” The same night that saw the Vegas Golden Knights snag the NHL's Pacific Division title, the expansion team also retired the No. 58 jersey, paying tribute to the 58 people who were killed in the Oct. 1 concert shooting on the Las Vegas Strip. "It just really shows the community how dedicated we are and how involved the team is in the community," said team own Bill Foley. "The 58 stars are going to be there forever. You can see there were people crying in the stands, a few tears in my eyes as that banner got raised.” DIGITAL & STREAMING
Saturday saw Google take on the Final Four in real-time, as the company leveraged data analytics techniques and machine learning during the semifinal games to project what would happen next in the games before utilizing its predictions about the game’s second half as a halftime TV ad. “This is likely the first time a company has used its own real-time predictive analytics to create ads during a live televised sporting event,” the company noted in a blog post. ESPORTS
G2 Esports made moves to establish its long-term future, announcing a move to Berlin as its central hub in addition to a partnership with Twitch. The team notes that “We are convinced that this is the right time for us to increase our focus in the Western World as a whole, especially considering the great efforts Riot Games are doing in elevating the LCS to become the ultimate league,” and that it would be ceasing operation with all its Spanish teams. The Twitch deal will see G2 Esports make it the only live-streaming platform that will cover all G2 Esports teams and players with unique G2 Esports content to be live premiered via Twitch Premieres. Just ahead of the NBA 2K League Draft on Wednesday, Philadelphia 76ers Gaming Club named Michael Lai as General Manager and Ian Hillman as Assistant General Manager. Lai was a Data Scientist for the Philadelphia 76ers Analytics and Strategy Department while Hillman had been Director of Strategy within Harris Blitzer Sports & Entertainment. Overwatch League’s London Spitfire named Susie “lilsusie” Kim as the team’s General Manager. She joins the team after an esports career that has seen her work as on-stage talent across Starcraft and League of Legends before moving to help Twitch establish presence in the South Korean market. The High School Esports League announced today that RESPAWN Products, a gaming furniture maker, signed on as the official gaming furniture provider for affiliated high schools participating in the HSEL’s programs and tournaments across the United States. THE MAIN EVENT
Michigan/Villanova on TBS at 9p.
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| A CYNOPSIS MESSAGE | | Celebrating Media’s Civic-Minded Professionals… The Cynopsis Social Good Awards May 22nd | 8:30am – 10:30am |The Yale Club | New York City We will be honoring everything from sustainability partnerships and PSA’s, to diversity campaigns, environmental initiatives, and more. Be in the room as finalists are celebrated and winners announced! Register your team today . |
ON THIS DAY in 1995: WrestleMania XI sees Lawrence Taylor beat Bam Bam Bigelow.
In the Know: Lefty Driesell took four schools to the NCAA Tournament: Davidson, Maryland, James Madison and…? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Who led MLB in stolen bases last season? Answer: Dee Gordon. Kudos: Michael Ritz-BucStar Consulting/NY; Andre Feingold-Fox News/NY; Ken White-KWTV/Charlotte; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later - Chris |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
INTEGRATED MARKETING & SALES STRATEGIST
CMA
NYC
Develop/implement strong integrated mktg campaigns for high-level, yr-round & integrated partner accounts This req’s creation and implementation of business development planning, 7+ yrs exp in bus. dvlpmnt, sales strategy & acct mngmnt req’d.
Resume/cvr: mhewett@cmaworld.com
JOB OPENING: BIZ DEV & MKTG MGR/Clio Awards/NYC: Drive growth for our Clio Entertainment, Music and Sports programs. 4+ years biz dev, B2B sales, start-up, ad agency or mktg exp. Must be detail-oriented, creative and possess excellent communication, CRM and Excel skills. Apply HERE (4/7)
JOB OPENING: INTEGRATED MARKETING & SALES STRATEGIST/CMA/NYC: Develop/implement strong integrated mktg campaigns for high-level, yr-round & integrated partner accounts This req’s creation and implementation of business development planning, 7+ yrs exp in bus. dvlpmnt, sales strategy & acct mngmnt req’d. Resume/cvr: mhewett@cmaworld.com (4/6)
JOB OPENING: SR ACCOUNT MGR, DIGITAL CROSS SCREEN/AdWorks/NYC: Own all aspects of Cross Screen product execution. Act as a liaison between the sales team, internal teams, and mobile partners to mng Cross Screen product. 5+ yrs of exp in Digital ad platforms. Full info/apply HERE (4/6)
JOB OPENING: DIGITAL SALES PLANNER/Adworks/NYC: Responsible for managing the day-to-day partner relationships and sales ops processes. Team up with Acct Execs to understand agency/client goals and objectives and brainstorm solutions. 3-4 yrs of exp Digital ad platforms for Ad Agency, Pub or Ntwk. Full info/apply HERE (4/6)
JOB OPENING: VP BUSINESS DEVELOPMENT/MANIFEST/NYC & Chicago: 2 positions. Seeking candidates who are entrepreneurial, enthusiastic & organized w/min 10 yrs exp/background of digital or integrated ad mktg agency. Demonstrated success w/quantifiable track record in helping agencies win media. To apply & more info on both HERE (4/5)
JOB OPENING: ACCOUNT EXECUTIVE, DIRECT RESPONSE/ION/NYC: Responsible for selling direct response air time for ION Television and achieving quarterly and annual revenue goals. Min of 5 yrs of DR exp. Excellent oral presentation, oral & written communication skills a must. Full info/apply HERE (4/5)
JOB OPENING: PROGRAMMATIC SALES PLANNER/NBCU/NYC: Programmatic exp is a must! Team w/acct execs & internal constituents to understand client goals/objectives for programmatic guaranteed proposals to increase effectiveness & scale of media buys. 2+yrs dig media exp media plan’g or client service role. Full info/apply HERE (4/5)
JOB OPENING: DIR, PEOPLE DEV & LEARNING/A+E/NY: Develop & implement innovative, creative, high-impact people mgmt & learning strategies to drive outstanding business performance. 10+ yrs Talent Mgmt, Leadership Development, D&I, L&D exp. Apply HERE (4/4)
JOB OPENING: SR ACCOUNT MANAGER/adMarketplace/NYC: 4-7+ yrs exp, client facing, exp. leading paid search marketing campaigns pref'd, Google analytics/adwords, SEM/PPC, campaign optimization, high proficiency in excel, data & metrics driven, deck creation Contact: LKlein@admarketplace.com or Apply HERE(4/4)
JOB OPENING: SR. DIRECTOR/VP, MARKETING & COMMUNICATIONS/adMarketplace/NYC: 10+ yrs ex., B2B, Media/SaaS exp pref'd, brand awareness, content/brand marketing, sales development, sales & marketing collateral, events, PR, highly entrepreneurial, adtech+ Contact: LKlein@admarketplace.com or Apply HERE(4/4)
JOB OPENING: SR DIR/VP, SALES MANAGEMENT/adMarketplace/NYC: 10+ yrs exp, B2B, Media/SaaS pref'd, proven exp. hiring, training & developing high performing sales teams, process oriented, Salesforce, ability to close new business, adtech is a +. Strong leadership skills a must. Contact: LKlein@admarketplace.com or Apply HERE (4/4)
JOB OPENING: SR. DIRECTOR, PUBLISHER DEVELOPMENT/adMarketplace/NYC: 10+ yrs exp, Publisher Sales exp prefr'd, prospect & close new business, mentor/mng, adtech+ (*will consider candidates (3-5 yrs) for a Pub Sales role w or w/o pub exp. - can be in current sales role or willing to learn/driven) LKlein@adMarketplace.com or Apply HERE (4/4)
JOB OPENING: SVP CONTENT/Universal Kids/NYC: Resp for creating/executing a content strategy, leading development, co-productions, current production and acquisitions. Min 15 yrs exp leading content production and/or acquisition for children’s programming. Full info/apply HERE (4/3)
JOB OPENING: DIGITAL SALES PLANNER/PROGRAMMATIC/NBCU/NYC: Team with Account Executive and internal constituents to understand client goals and objectives for programmatic guaranteed proposals to increase the effectiveness and scale of media buys. 2+ years of digital media experience in media planning or client service role. Full info/apply HERE (4/3)
JOB OPENING: VP, BUSINESS DEVELOPMENT & GROWTH INITIATIVES/Fox Deportes/LA: Exp’d Sr exec w/sports & media background to dvlp strategic relationships w/TV media entities, ad agencies, digital streaming services, radio, etc., to drive non-traditional revenue streams. 12 yrs related exp. bilingual: Spanish/English Apply HERE (4/3)
JOB OPENING: MGR, BRAND STRATEGY, CONTENT INNOVATION/NBCU/NYC: Actively participate in dvlpmnt, presentation, sell through & execution of creative multi-platform mktg, content & comm strategies that leverage innovative thinking and out-of-the-box ideas at various scales. 5+ yrs working in brand mktg/advertising. Full info/apply HERE (4/3)
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