| A CYNOPSIS MESSAGE | | Back by popular demand, the Upfront/NewFronts Navigator is here to provide you with a convenient, easy-to-use resource center for the busiest time of the year. Sponsored by The Weather Channel Television Network, we provide coverage + access to the following: -Network resource guides detailing programs, demo info, and more -Calendar of the Upfront/NewFronts schedules -Updates from the presentations, road shows & meetings If you haven’t checked it out yet, what are you waiting for? Click here |
SPONSORSHIP & PROMOTION
Streaming sports video service DAZN launched its biggest marketing campaign thus far, spotlighting the Canelo Alvarez/Daniel Jacobs boxing match set for May 4 in Las Vegas. To promote the card, the platform tapped the talents of comedian and boxing fan Tracy Morgan to serve as the face of the new campaign with the first spot running last night at WrestleMania. The full campaign features a 30-second, 15-second and six-second video spots that will run on linear and digital outlets. The NY Jets revealed their rebrand on Thursday night, replacing the traditional hunter green and white combo from the past20 years, with “Gotham Green” and “Spotlight White,” in addition to a Stealth Black” alternate uniform. In addition, the team revealed a tweaked logo on the team’s all-green helmets. “We wanted to create something that we think today’s fans and traditional fans will like, and something that the players will like,” team president Neil Glat told the AP. “And we also kind of were looking for that gritty, resilient New York City-area look. So, you’re trying to accomplish a lot of different things.” DIGITAL, DATA & TECH Speaking of WWE, the company locked in a partnership with gaming platform Roblox for WrestleMania, allowing players to pick up skins for various WWE Superstars, including: Becky Lynch, Roman Reigns, Seth Rollins and Xavier Woods. In addition, users can limited-time, exclusive virtual items for their avatar, including a WWE championship title, hat, and backpack. “We are always looking for fun, imaginative ways to engage our fans across a variety of platforms, and we are excited to partner with Roblox as we head into WrestleMania,” said Jayar Donlan, Executive Vice President, WWE Advanced Media. “Roblox is also a unique way to immerse a new generation of fans into WWE as they can create, share, and bring Superstar avatars and experiences to life.” ESPORTS
With Season 7 of the Rocket League World Championship underway, publisher Psyonix announced that this year’s title will be decided at the Prudential Center in Newark from June 21-23. Plus, for the first time in RLCS World Championship history, play will feature a new Group Stage to Single-Elimination format. Riot Games continues to add advertisers to the LEC, announcing deals for the LEC Spring Finals with both Sanquin and GoDaddy. The pair of brands now join last week’s announcement of Beko as a partner for the league with Sanquin, a Dutch non-profit blood institute, returning as an LEC partner for the Spring Finals following the success of their 2018 Summer Finals partnership which saw over 5,000 people register to donate blood. Sanquin will be integrated into the broadcast every time ‘First Blood’ is secured during the Spring Finals, and every attendee at the Spring Finals who signs up to donate blood and has it tested will unlock Vladimir in-game as a gift. Meanwhile, new LEC sponsors GoDaddy will see more information about their activation released at a later date. In other sponsorship news, Chase locked in a three-year partnership with the Golden State Warriors‘ NBA 2K League team, Warriors Gaming Squad. The partnership sees the Warriors’ Gaming Squad’s home court sport Chase branding as well as digital signage around the arena. In addition, the partnership will also see collaborative video content produced throughout the second season while Chase customers will have the opportunity to visit where the home of the Warriors Gaming Squad. Luminosity Gaming named Mark Thomas as Vice President, Head of Marketing for the team. Thomas joins the organization following a run on CBC's Sports Partnerships team and will overseeefforts to grow the Luminosity brand globally, while building out its brand partnerships team. INDUSTRY/ROSTER MOVES
THE PLAYERS Championship announced Marsha Oliver, formerly Jacksonville Mayor Lenny Curry’s Director of Public Affairs, as the event’s new Senior Director of Community Outreach. THE MAIN EVENT
Virginia/Texas Tech on CBS at 9p. |
| A CYNOPSIS MESSAGE | | Calling all innovators, game-changers, marketing mavens and analytical aces… Take your places at the podium at the Cynopsis Top Women in Media Awards This will be the biggest group of women being honored in the media space. Categories cover all levels of the industry and include excellence in leadership, community building, marketing, social media, content marketing, branded content, strategy, data mining, mobile, and more. The deadline is April 16 and honorees will be celebrated August 7 in NYC. NOMINATE TODAY |
ON THIS DAY in 1966: The AFL names Al Davis as Commissioner. In the Know: Masters week! Who was the last back-to-back champion of The Masters? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Which city (not venue) has hosted the most men’s Final Fours? Answer: Kansas City. Kudos: Tim Overmyer-20th TV/Atlanta; Kathi Gillin-Comcast Spotlight/Langhorne; Mike May-PHIT America/Wellington; Andy Pittman-TAMU/College Station; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA
Later -- Chris |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY
ACCOUNT EXECUTIVE
Telemundo
San Diego
Identify/target/dvlp & secure new business for NBC 7 & Telemundo 20 through a variety of platforms including on-air, on-line, mobile & OOH. BA deg, strong written comm skills & min 2 yrs previous advertising exp.
Full info HERE
COORDINATOR, INTEGRATED MARKETING/Tennis Channel/NYC: Provide marketing support to the Ad Sales team in NY, CHI & LA. Dvlp, activate & execute monetizable & innovative multi-platform mktg solutions for new & existing sponsors. Ideally 1-2 yrs exp in sports mktg, media, or advertising. Full info HERE (4/21)
ACCOUNT EXECUTIVE/Telemundo/San Diego: Identify/target/dvlp & secure new business for NBC 7 & Telemundo 20 through a variety of platforms including on-air, on-line, mobile & OOH. BA deg, strong written comm skills & min 2 yrs previous advertising exp. Full info HERE(4/18)
ACCOUNT SERVICE REP/Crown Media Family Networks/NY: Train/mentor sales planners & sales assts. Present new prgrmng & mktg opps to clients & new bus. prospects. Negotiate scatter deals & build targeted sales pitches. Min 2 yrs sales plan’g or buying exp. Ability to create flowcharts & PP pres. BA/BS req. Full info/apply HERE (4/18)
SALES PLANNER/Crown Media Family Networks/ATL: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries & Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BA/BS & min 1 yr exp. req. Apply HERE (4/18)
DIGITAL RESEARCH ANALYST/Crown Media Family Networks/LA: Analyze subscriber behavior for SVOD, Hallmark Movies Now. Create, maintain & present daily, wkly &monthly reports. Track/analyze Hallmark Channel Podcast data. BA/BS & min 1 yr exp. translating complex data into bus. insights req. Apply HERE (4/18)
MGR, AD SALES PARTNERSHIPS/A+E Networks/NY: Serve as ad sales partnerships resource & thought leader in the sales dept, managing ideation & response to RFPs, creating prod knwldg one sheets based on assigned network & disciplines, knowledgeable in digital/social mktg products & tools, effectively demonstrating how they can be leveraged in strategic 360 campaigns. Full info HERE (4/18)
SR ANALYST, SOCIAL MEDIA ANALYTICS/Viacom/NYC: Monitor/report/analyst performance of content across VIMN properties on digital media platforms, primarily social incl reporting and analysis across all key performance metrics. Exp providing digital/social research analytics and data to senior partners. Full info HERE (4/18)
EXECUTIVE/PERSONAL ASSISTANT/OFFICE MGR/TWO CATS TV/NYC: Support Sr. Producer and overall office in small prodco. Phones, filing, supplies, calendars, inventory, bookkeeping, shipping, payroll. Some travel. Must be able to drive crew van in NYC. WORD/EXCEL a must. 2+ yrs. exp. Resume and cover letter info@twocatstv.com (4/17)
SOCIAL MEDIA PRODUCER/Fox News Channel/NYC: Help produce content for all of our social media platforms. Team player with a positive attitude a must & comfortable working under pressure in a fast-paced envir. Your passion for news is bar none! Exc writing skills & 3+ yrs of exp in news, TV or web. Full info HERE (4/17)
PROGRAM PLANNING COORDINATOR/Discovery Inc/NYC: Responsibilities include gathering, entering and disseminating scheduling materials. Assist the Program Planning team in maintaining programming schedules and timeliness of program delivery. 2 yr exp in area of responsibility. Full info HERE (4/17)
ACCOUNT SERVICES REP /Weigel NTWRKS/CHI - Responsible for maintaining all aspects of account management for the Chicago advertising sales team and providing timely and accurate info to the sales team and to the client. BA deg or previous media exp pref’d. MS PP, Excel, word exp a must. Full info HERE (4/16)
VIDEO PRODUCER/SYFY WIRE/NYC: Resp for the creative ideation & execution of longform & shortform video content across all platforms SYFY WIRE, SYFY’s genre news & lifestyle brand. Take projects from dvlpmnt thru post-prod. Support one-off creative needs as they arise. Own prod process, mng projects. 3+ yrs related exp. Full info HERE (4/16)
DIR, SALES MARKETING/ION MEDIA/NY: Ideal candidate will develop strategic sales positioning for ION Television’s unique value proposition. This position will help the sales organization drive revenue growth on existing accounts in new business categories. Min of 5yrs exp at a media co, expert in MS Office Suite and PPT. Full info HERE (4/13)
ACCT EXEC, SALES DEVELOPMENT (Consumer Tech)/ION MEDIA/NY: Seeking sales professional to generate new advrtg accts and revenue for ION’s linear television platform. Dedicated category focus on companies which specialize in consumer technology, social media, e-commerce and OTT. Self-starter with 8-10yrs of TV selling or related adv sales exp. Full info HERE (4/13)
SALES-MARKETING COORD/AMERICAN TARGET NETWORK/NY: Ideal Candidate will work closely with sales managing client relationships and processing requests, inputting order and traffic. Be able to create mktg sales decks and promotional materials. Manage internal process for credit applications, monthly billing and weekly budget reports. Full info HERE Send resume and salary requirements to info@americantargetnetwork.com (4/13)
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