| A CYNOPSIS MESSAGE | | Calling all innovators, game-changers, marketing mavens and analytical aces… Take your places at the podium at the Cynopsis Top Women in Media Awards This will be the biggest group of women being honored in the media space. Categories cover all levels of the industry and include excellence in leadership, community building, marketing, social media, content marketing, branded content, strategy, data mining, mobile, and more. There’s still time to get your nominations in before May 8th. NOMINATE TODAY |
SPONSORSHIP & PROMOTION
The Professional Fighters League locked in a marketing, content and promotion partnership with iHeartMedia to promote fight events and enhance the fan experience through the “fusion of music and MMA.” iHeartMedia on-air hosts and talent will make appearances at select events and includes creating music experiences in connection with each fight night and providing fans with access to PFL “in the life” fighter interviews. Visa unveiled its global marketing campaign for the FIFA Women’s World Cup France 2019, titled “One Moment Can Change the Game” and designed to amplify “the meaningful moments women are creating on and off the pitch, whether it be inspiring athletic greatness on the field, influencing business outcomes in the boardroom or driving economic impact at home and across industries.” The global campaign showcases a series of authentic vignettes, including Team Visa female football players, Lucy Bronze (Great Britain), Eugenie Le Sommer (France), Kim Little (Scotland), Dzsenifer Maroszan(Germany) and Nadia Nadim (Denmark). May 11 will see HBO Sports open an interactive experience in NYC to promote the upcoming two-part documentary What's My Name | Muhammad Ali via a two-day pop-up event in Manhattan's SoHo neighborhood. The experience will showcase different aspects of Muhammad Ali's life covered in the film using eye-catching imagery, artwork, quotes, and directional speakers to target audio in the space. DIGITAL, DATA & TECH
StubHub opened the doors to the StubHub Fan Optimism Index, described as a tool that uncovers which sports fans are the most optimistic by looking at ticket trends and Vegas projections. "There are seemingly endless amounts of stats analyzing team and player projections, but StubHub wanted to create a formula to tap into fan optimism - something that has been difficult to put numbers against until now," said Akshay Khanna, General Manager of NFL at StubHub. "What we found proves fans' hopes for their team's season are not impacted by hard stats of any sort. After all, none of the teams with the 'most optimistic' fan bases made the playoffs last year." According to the list, the top five optimistic NFL fans are: Cleveland Browns Washington Redskins Miami Dolphins New York Jets Arizona Cardinals
ESPORTS
In an investor call to announce first quarter 2019 results, Bobby Kotick, Chief Executive Officer of Activision Blizzard, announced that the company had sold the first five city-based franchise slots for the Call of Duty World League, locking in Atlanta, Dallas, New York, Paris and Toronto “to owners who recognize the scale of the opportunity from their partnerships with us on the Overwatch League.” Valve locked in dates for the 2020 and 2021 Counter-Strike Majors, announcing that the first Major event in 2020 will span May 11-24, with the second event running Nov. 1-14. Meanwhile, the first major of 2021 will be from May 10-23, with the fall event from Nov. 1-14, per Dot Esports. The NHL announced the lineup for the 2019 NHL Gaming World Championship Regional Finals. The top four players from the US for each of the Xbox and PS4 consoles - including three past regional finalists - earned a trip to the Live U.S. Regional on Thursday, May 30. These players will finish the bracket this Saturday, May 4, to determine seeding and then meet in-person on May 30 at NBC Sports studio to compete for the chance to travel to Las Vegas for the 2019 NHL Gaming World Championship. The 2019 NHL Gaming World Champion will walk away with his/her share of the $100,000 cash prize pool. For the first time, all Regional Final rounds and the 2019 NHL Gaming World Championship Final will be streamed live on the NHL's Twitch channel. INDUSTRY/ROSTER MOVES
The City and County of Denver and Kroenke Sports & Entertainment announced a tentative agreement to keep the Nuggets and Avalanche in Denver through 2040. The tentative agreement will still need approval from the NBA and NHL. The existing arena agreement with the city was set to expire in 2023. DICK’S Sporting Goods appointed Ed Plummer as the company’s Chief Marketing Officer and Steve Miller as the Senior Vice President of Strategy and Analytics. Plummer joined the Company in 2010 as the VP of Customer Relationship Management in marketing while Miller joins DICK'S from Joann Stores where he served as the Senior Vice President of Marketing and eCommerce. The Sixers Innovation Lab, Harris Blitzer Sports & Entertainment’s early-stage incubator housed at the Philadelphia 76ers Training Complex, locked in Hydrant, an electrolyte hydration solution to its roster of start-up companies. Hydrant has been incubating at the Sixers Innovation Lab since November 2018 under the supervision of Lab Managing Director, entrepreneur and the Founder of AND1, Seth Berger. THE MAIN EVENT
Kentucky Derby coverage starts on NBC at 2:30p. |
| A CYNOPSIS MESSAGE | | Cynopsis Measurement & Data Conference June 11 | 11:45AM – 5:00PM | CNVS, NYC SESSION SPOTLIGHT > Advanced Advertising, OTT & Finding the Cross-Platform Solution Hear from a4, Dentsu Aegis, Hulu, NBCUniversal, and Omnicom, who are winning the race in developing cross platform measurement that allows for frequency across the major OTT platforms, with Nielsen guarantees, plus specific data overlays. VIEW FULL AGENDA Sponsored by: Videa, Tubular Labs, TVSquared and tunity |
a
ON THIS DAY in 1910: The Intercollegiate Athletic Association of the United States is renamed the National Collegiate Athletic Association. In the Know: Which beverage is considered to be the traditional drink of the Kentucky Derby? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Who was the last jockey to win the Kentucky Derby in back-to-back years? Answer: Victor Espinoza. Kudos: Michael Ritz-Northwestern Mutual/NY; Rick Rosenfelt-New York Red Bulls/Harrison; Tim Overmyer-20th TV/Atlanta; Synda Kollman-Charter Marketing Group/Boca Raton; Juan Pablo Garcia McCausland-NBCUniversal Internaitonal Distribution/Miami; Joe Lyons-ESPN/Dallas; Andy Pittman-TAMU/College Station; Rich Wolfe-Lone Wolfe Press/Scottsdale; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Brian Robin-Pechanga Resort Casino/Temecula
Later -- Chris
|
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY DIGITAL MEDIA SALES ACCOUNT EXECUTIVE
dhx media
NYC
Sell national/local advertising, sponsorships & branded content across WildBrain's YouTube Channels. A min 4 yrs exp in digital media sales and/or digital media plan’g role. Independent self-starter, proven track record of sales success, & exp building book of business.
Full info HERE CAMPAIGN ANALYST, DIGITAL AD SALES/Weather Channel/NYC: Manage digital campaigns for ES Digital advertiser activity, with a focus on theGrio. 2- 4 years digital/data optimization industry exp. Knwldg of digital tech systems. Full info HERE (5/17)
MGR, STRATEGIC DEVELOPMENT/NBCU/NYC: Help identify, develop, and implement business opps across & within the ELG network brands & studios portfolio. Creative strategic thinker w/3+ yrs media business dvlpment and/or investment banking exp. Full info HERE (5/17)
VP, DIGITAL/NESN/Boston: Part of Sr leadership team candidate to oversee digital media activities of our 20 professionals involved in dvlpmnt/dist of content via digital platforms. 10yrs dig. or multi-platform exp req’d w/extensive exp progressive digital tech & content responsibilities in media ind, pref sports or ent. Full info HERE (5/17)
SR. PUBLICITY MANAGER/Acorn TV/Washington DC area: Love Television? Love Publicity? This is the job for you! Pitch, follow-up & secure reviews & features for Acorn TV, North America’s largest streaming service for high-quality British & international TV, and its series (Doc Martin, Line of Duty, Agatha Raisin). Full info HERE (5/17)
AD SALES ASSISTANT/KATZ NETWORKS/NYC: Support national Ad Sales team by working with AE’s & planners to service clients. Maintain sales orders, allocations, flighting & move req’s. Office admin duties. Must be detail oriented w/orgnzt’l skills, able to multitask in fast paced team envir. BA/BS req. prefer 1 yr exp in industry. Full info HERE (5/16)
ON AIR FASHION EXPERT: Represent fashion stylist apparel brand on QVC as a backup guest. Start in overnights and early morning shifts w/potential primetime. Must be located w/in 2 hrs of suburban Philadelphia. Res/recent photo and on air links to lghostcasting@gmail.com (5/16)
AD SALES- ACCOUNT SERVICE REP/Crown Media Family Networks/NY: Resp for maintaining/growing business on the assigned agency list; training & mentoring Sales Planners & Sales Assts in the co; acting as liaison for the Sales team in key areas of sales dvlpmnt, mktg & rsrch. BA/BS req & Min 2 yrs exp. Apply HERE (5/15)
AD SALES – SALES ASSISTANT/Crown Media Family Networks/NY: Responsible for working with Account Executives and Sales Planners to service and maintain agencies and clients on a daily basis, Marketing, Communication or Advertising. Apply HERE (5/15)
SUPERVISING PRODUCER, BRAND CREATIVE/Nickelodeon/NYC: Provide timely feedback on much of the team's creative work; Assist in the scheduling for assignments on our various platforms. 10+ yrs exp working for a major network brand or agency in a prod capacity. 5+ yrs exp leading creative teams. Full info HERE (5/14)
SR ANALYST, MULTIPLATFORM RESEARCH/NBCU/NYC: Collect, analyze, and interpret audience data (Nielsen) for recurring reports and ad hoc requests. BA deg comm, media statistics. Min 2 yrs exp aud rsrch for media co or ad agency. PP & Excel strong knwldg & ability to analyze/summarize data a must. Full info HERE (5/14)
DIGITAL MEDIA DIRECTOR/ICON/NYC: Oversee dvlpmnt/execution of paid social, SEM, and programmatic campaigns & will work directly w/ICON's client Discovery Comm. 5+ yrs of digital media exp - incl experience directly mngg paid social and SEM campaigns. Ideally also exp w/programmatic buying platforms (DSPs). Full info HERE (5/14)
PROGRAMMATIC CAMPAIGN MGR/ICON/Greenwich CT: Responsible for the progression, operation/management of programmatic capabilities across the entire ICON Digital team, enabling the delivery of impactful results for ICON’s clients. 2-4 yrs industry exp, incl time at an agency trading desk or DSP. Full info HERE (5/14)
Sr DIGITAL RESEARCH ANALYST/AMC/NYC: Talented, highly motivated individual with strong data analysis with a focus on digital performance, data storytelling and project management skills. 3-4 yrs of related exp. Exp working w/measurement tools Tableau and SPSS/STATA software a plus. Full info HERE (5/13)
DIRECTOR, MEDIA SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst VP of Media, Social & Emerging by overseeing partnerships w/major platform accts. 5+ yrs digital & traditional media/cross-platform sales exp w/track record of developing and executing successful strategic partnerships. Full info HERE (5/10)
ASST MEDIA MGR, SOCIAL & EMERGING MEDIA/Ad Council/San Francisco: Asst team on executing strategic media partnerships. Comfortable managing multiple priorities & personalities, has strong organizational instincts, written/oral comm skills. 2+ yrs professional sales, mktg, or agency (media or acct mnemnt) exp. Full info HERE (5/10)
DP/PHOTOJOURNALIST/Katz Networks/Atlanta: Work closely w/Field Producers in shooting live trials for COURT TV. Light, shoot, mic intimate interviews; documentary style ENG; extensive travel. 3+ yrs live news network exp and 5+ yrs exp as DP with exp in News. Full info & how to apply HERE (5/10)
DIGITAL MEDIA SALES ACCOUNT EXECUTIVE/dhx media/NYC: Sell national/local advertising, sponsorships & branded content across WildBrain's YouTube Channels. A min 4 yrs exp in digital media sales and/or digital media plan’g role. Independent self-starter, proven track record of sales success, & exp building book of business. Full info HERE (5/9)
DIRECTOR, MARKETING COMMUNICATIONS/GSTV/NYC: Dvlp/implement industry mktg strategies & plans, to generate measurable awareness & strengthen the company's mkt position among key audiences. Exp dvlp/mng or plan’g events. 6-8 yrs progressively resp mktg communications &/or PR work exp. Full info HERE (5/9)
VP, AD SALES MARKETING/The Weather Channel & Entertainment Studios/NYC: Resp for developing and overseeing mktg partnerships, ad trade positioning and execution plan. Support sales with client selling. 15+ yrs ad mktg/media industry exp; cable TV focus a +. Full info HERE (5/8)
SUPERVISOR, SALES & DISTRIBUTOR MARKETING/Smithsonian Channel/NYC: Support and assist team in admin and coordination of affiliate sales projects and marketing campaign tactics. 3+ years of marketing/sales exp. within media industry preferred. Full info HERE (5/8)
SR MGR, CUSTOM PORTFOLIO RESEARCH/Turner/NYC: Help develop and implement a suite of research tools designed to measure, inform and evangelize Turner's suite of non-traditional advertising products. 8+ yrs exp custom research design and execution at a brand, research supplier, ad or media agency Full info HERE (5/8)
|
|
