| A CYNOPSIS MESSAGE | | Ratings: What You Need to Know, Now Wednesday, May 23, 2018 at 1:30PM EST NBCU, Nielsen will explore and explain the types of metrics and data that can best optimize results for both networks and brands. Attendees will learn the latest methods for effectively targeting precision audiences and the best practices for combining first-party data with third party research to extend the reach of television campaigns. Register Today! |
SPONSORSHIP & PROMOTION
PennGrade is reportedly dropping out as the presenting sponsor for the Indianapolis 500 following the expiration of its three-year contract. The Indianapolis Star writes that the race is now on the hunt for a replacement. “Our partnership with PennGrade Motor Oil accomplished what it was set out to do for both IMS and PennGrade," IMS president Doug Boles said in a statement. "We’re very pleased that the Indianapolis 500’s first presenting sponsor had deep roots in both Indiana and the world of motor sports and successfully used the relationship to launch a new brand. PennGrade was the right partner for this race over the last three years. Given the continued strength of ‘The Greatest Spectacle in Racing’s’ brand and history, we look forward to finding the right presenting sponsor in the future.” With first quarter numbers in the books this year, AEG reports the company’s best-ever first two months of business, inking $95 million in contractually obligated income in 60 days. The period saw the company lock in new business and/or renewal partnerships with companies that include: Nike, San Manuel, Pernod Ricard, UBS, Kona Brewing Co., and Kinecta Federal Credit Union. DIGITAL & STREAMING
Major League Soccer gave its app an overhaul, rolling out an all-new version of the platform that will include features such as: deep personalization; a complete interface refresh, quick notifications of scores, news, lineup releases, goals, highlights and more; an all-new Match Center; fully integrated fantasy, condensed matches and more. Sportradar has announced a new partnership with advanced digital technology acceleration platform SPARK. The alliance will see Sportradar support a range of SPARK’s events. SPARK’s startups will also gain a number of benefits from the new partnership, with the chance to leverage Sportradar’s bespoke sports data. ESPORTS
T-Mobile and the Houston Outlaws have entered into an official partnership, marking the first sponsorship agreement for Houston’s Overwatch League team. As part of the agreement, the brand will now become the Official Wireless Partner of the Houston Outlaws and its individual players and customers will be able to tap into perks like VIP seating at all official Outlaws events, exclusive discounts and more. T-Mobile and the Outlaws will also collaborate on a new content series that will give fans an inside look at the team’s players and their experiences in the Overwatch League. “T-Mobile is not only America's fastest network, but the fastest to embrace esports,” said Ryan Musselman, Senior Vice President of Infinite Esports and Entertainment, “This commitment and dedication makes them a top choice for the Houston Outlaws." NETGEAR Nighthawk Pro Gaming and NRG esports locked in a partnership that will see the team leverage Nighthawk Pro Gaming products into their training regimen, including its training facility and Boot Camps at the NETGEAR headquarters in the new Nighthawk Pro Gaming lounge.“We are pleased to be working with NETGEAR, the leading provider of networking equipment for the home, gamers and small business,” said Andy Miller, owner and CEO of NRG and the San Francisco Shock. “We look forward to this collaboration and hope to set the tone for how corporate endemic brands support these exciting teams of professional gamers.” Hi-Rez Studios announced that it will bring the next Hi-Rez Expo to Dreamhack Atlanta 2018, courtesy of a new deal with the Nov. 16-18 event at the Georgia World Congress Center. “This partnership with Dreamhack Atlanta is the perfect opportunity to give our fans and pro players an even better HRX experience,” said Stew Chisam, President of Hi-Rez Studios. “After selling out the past three Hi-Rez Expos months in advance, DreamHack Atlanta gives us the opportunity to add more attendees, a larger event space and more fan activities at a lower ticket cost than previous Hi-Rez Expos. In addition to providing more stage room to showcase our world-class esports, the event can now offer an area dedicated to panels and dev meetings, giving us even more ways to celebrate and interact with our community.”
Meanwhile, DreamHack and ASTRO Gaming extended their partnership into 2018 for DreamHack Open, bringing DreamHack Open live from 8 live events in Europe and North America with $800,000 in prize money on the line.ASTRO will be on site at selected events throughout the year and will assist DreamHack with the on stage audio and communications setup for teams and players at multiple events. THE MAIN EVENT
Four potential playoff series could come to a close. On the NBA front, Celtics/76ers tips off at 6p on TNT, followed by Raptors/Cavaliers on the network at 8:30p. From the NHL, Caps/Penguins runs at 7p on NBCSN, while Predators/Jets face off at 9:30p.
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| A CYNOPSIS MESSAGE | | The Cynopsis Measurement & Data Conference Thursday, August 2nd | 10am – 3:30pm | Dream Downtown, NYC Sponsored by TV Time Consistent measurement in the video world, regardless of device, remains the single most difficult puzzle in today’s media landscape, and is far from being solved. That’s why the Measurement & Data Conference will advance the conversation by having leading thinkers and doers examine the thorniest points in the discussion so we can all move forward – successfully. VIEW AGENDA SPONSORSHIPS REGISTER |
ON THIS DAY in 1994: The Nuggets become the first #8 seed to beat a #1 seed in the NBA Playoffs. In the Know: Who is the all-time career scoring leader for the Denver Nuggets? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: How many fillies have won the Kentucky Derby? Answer: 3. Kudos: Andrew Feingold-Fox News/NY; Rick Rosenfelt-New York Red Bulls/Harrison; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Robert Teinowitz-Live Action Media/Chicago; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later - Chris |
| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY MGR, INTEGRATED MARKETING
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Mng the daily sponsorship based mktg (RFP process) & ensure that IFC’s value proposition & brand voice is infused thru all. Create multi-plat sponsorship proposals meeting client campaign goals. 5 yrs exp project mngmnt & mktg. Digital/SM exp a must.
Full info/apply HERE
JOB OPENING: TEMPORARY MANAGER, CONSUMER MARKETING/Crown Media Family Networks/LA: Oversee dvlpmnt/mngmnt of consumer mktg initiatives incl paid advertising efforts, experiential events, and internal & external partnership initiatives. Min 3 yrs consumer mktg within the entertainment industry. Full info/apply HERE(5/12)
JOB OPENING: DIRECTOR, EMAIL MARKETING/Crown Media Family Networks/LA: Oversee dvlpmnt & mngmnt of email mktg & mobile app messaging initiatives. Min 5 yrs exp across all facets of email & mobile app messaging incl campaign strategy & dvlpmnt, subject lines, segmentations, lifecycle optimization. Full info/apply HERE (5/12)
JOB OPENING: MANAGER, APPAREL/Nickelodeon/NYC: Mng the day to day business for the Apparel team. Build and maintain relationships with all key licensees by holding ongoing business updates. Coordinate creative 101's with new partners. 4-5 years exp in licensing and/or mktg. Full info/apply HERE (5/12)
JOB OPENING: LEAD REVENUE FORECASTING ANALYST/AT&T/NYC: Resp for all aspects of revenue forecasting and modeling to drive higher revenue for the business. 5yrs exp in accounting, financial analysis, or financial reporting and forecasting. Exc interpersonal comm & project mngemnt/leadership skills. Full info/apply HERE (5/12)
JOB OPENING: COUNSEL BUSINESS LEGAL AFFAIRS/MLB/Secaucus NJ: Strong knwlg/understanding of legal & business issues related to media, strong negotiation & drafting skills. Min 2yrs legal exp in media/ent transactional envir (in house or law firm) req’d. Extensive contract knwlg. Full info/apply HERE (5/11)
JOB OPENING: MGR, INTEGRATED MARKETING/IFC/NYC: Mng the daily sponsorship based mktg (RFP process) & ensure that IFC’s value proposition & brand voice is infused thru all. Create multi-plat sponsorship proposals meeting client campaign goals. 5 yrs exp project mngmnt & mktg. Digital/SM exp a must. Full info/apply HERE (5/10)
JOB OPENING: DIGITAL RESEARCH SR. MANAGER/A+E Networks/NY: Oversee and coordinate digital/social Ad Sales research efforts and support monetization of websites, mobile apps and OTT apps across A+E Networks portfolio. Full info/apply HERE (5/10)
JOB OPENING: SENIOR DIRECTOR CONTENT CREATION/Washington Nationals/DC: Set strategy, ideate & script content emphasizing video for TV/in-park/social. Highlight multi-faceted stories to drive sales & fan engagement. Lead internal/external creative teams & social channels. Min 7 yrs exp creating content to drive rev. Full info/apply HERE (5/10)
JOB OPENING: ASSOC EDITOR-PROD/iN DEMAND/NYC: Editing promos, trailers, social & long form. Writing scripts/producing projects. Expert in Adobe Premiere & familiar w/After Effects. Prof editing exp req in broadcast/entertainment. Resume & reel to: resume@indemand.com (5/10)
JOB OPENING:BOOKER, VARNEY/FOX Business Network/NYC: Book dynamic and high-profile guests for top-rated business program daytime bringing in new guests. 4+ yrs TV news exp. Identify/pitch stories and guests appropriate for the show and each individual hour. Full info/apply HERE (5/9)
JOB OPENING: BOOKER, HANNITY/Fox News Channel/NYC: Pitch unique story ideas. Book top tier guests for show. Compile rsrch and pre-interviews from the guests. An extensive rolodex & ability to book everyone from high-profile guests, politicians & people at the center of major news stories. Full info/apply HERE (5/9)
JOB OPENING: ASSOCIATE PRODUCER/BOOKER, Hannity/Fox News Channel/NYC: creative and highly motivated Associate Producer to book top-tier guests. high interest in politics, current events & cultural stories that generate buzz on social media. 3-5 yrs exp in brdcst TV or the political world. Full info/apply HERE (5/9)
JOB OPENING: SR ANDROID DEVELOPER/Fox News Channel/NYC: play a key role in building our native mobile architecture, influencing our mobile development stack, and developing enterprise-level applications .Focus is phone, tablet & other OTT platforms. 5+ yrs android dev incl JAVA a must. Full info/apply HERE(5/9)
JOB OPENING: ASSOCIATE PRODUCER/Fox News Channel/NYC: Exceptional story teller & exp’d assoc prod/writer for fast paced daytime and weekend newscasts. Monitor constantly for major breaking news. 3+ yrs national or large market local news exp. Solid news judgement & grasp of politics a must. Full info/apply HERE (5/9)
JOB OPENING: ASSOCIATE PRODUCER/Fox Business Network/NYC: Highly motivated, creative & proactive assoc prod to work closely with a reporter on daily stories and be asked to help do background reporting on those stories. 2 yrs exp TV background. Full info/apply HERE (5/9)
JOB OPENING: MARKETING/EXECUTIVE ASST/Cause+Effect/NYC: Creative content agency seeks intelligent, driven & extremely organized candidate to mng social media & assist in the day-to-day operations of the studio. Prior exposure to ad/TV industry & extensive exp w/social media. PDF Resume to: Jobs@causeffect.tv(5/8)
JOB OPENING: PROGRAMMATIC SALES PLANNER/NBCU/NYC: Partner w/Sales & internal constituents to achieve marketers’ objectives within our leading edge Audience Studio team; incl pitch-to-pay workflow for programmatic guaranteed. Programmatic tech exp is a must! 2+ yrs dig media exp media plan’g or client service role. Apply HERE (5/8)
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