| A CYNOPSIS MESSAGE | | That Big TV Conference / Presented by Cynopsis September 9-10 | ThreeSixty, NYC SESSION SPOTLIGHT > Leveraging the Branded Revolution We’ll explore how to produce content that connects with viewers, while staying true to the brand with Jennifer Cohen, SVP of Entertainment Content Partnerships for WarnerMedia; Yosef Johnson, SVP and Head of Brandshop for Group Nine Media; Cheryl Maher, President of Consumer Division in Atlanta for Scout. VIEW FULL AGENDA |
SPONSORSHIP & PROMOTION
Massachusetts Mutual Life Insurance Company and the NHLannounced a multiyear partnership, naming MassMutual the Official Life Insurance and Retirement Planning Partner of the NHL. To launch the partnership, the NHL and MassMutual unveiled today the NHL Most Valuable Hockey Mom presented by MassMutual campaign. “MassMutual and the NHL share a common value around those who are making a positive impact on society,” said Max Paulsen, NHL Director of Business Development. “Honoring hockey moms – significant and influential role models in our game – is the perfect way to start this new partnership. We look forward to working with MassMutual to create more meaningful initiatives like the NHL Most Valuable Hockey Mom presented by MassMutual that will celebrate the game and inspire deeper engagement with hockey fans.” Budweiser takes on the NBA Draft Lottery tonight with the launch of the Budweiser Draught Lottery - Free Bud for New Yorkers. As part of the Budweiser Draught Lottery, Budweiser will hold a city-wide beer lottery giveaway event that gives New Yorkers a 14% chance to score a free beer - the same odds as the Knicks have to win the #1 NBA Draft Pick. Akshay Bhatia, the No. 8 ranked player in the World Amateur Golf Rankings and top ranked junior amateur player, signed with Lagardère Sports for management and marketing representation. “We are excited to begin working with Akshay once he turns professional,” said Steve Loy, Lagardère Sports President of Golf. “We will have a great team around him and a plan to help him excel on the course and develop a variety of opportunities for him off of it.” US Club Soccer inked a partnership with DICK’S Sportsing Goods to serve as the org’s Official Sporting Goods Partner. “We are thrilled to enter into this strategic partnership with US Club Soccer,” adds Mark Rooks, Vice President of Relationship Management & Community Marketing of DICK’S Sporting Goods. “We stand with US Club Soccer’s commitment to developing young athletes both on and off the field.”
DIGITAL, DATA & TECH
MLS will become the first pro sports league to feature a dedicated channel as part of Pluto TV’s offering of linear, curated channels, courtesy of a new agreement with the channel set to showcase soccer content, classic matches and more. “Major League Soccer’s agreement with Pluto TV offers fans a new way to experience the game and interact with our high-quality content,” said MLS Senior VP of Media, Chris Schlosser. “Major League Soccer is always evaluating new opportunities to provide our young, diverse and tech savvy fan base increased access to our matches, athletes and clubs. We are thrilled to offer a new free, content destination for our fans.” Fanatics announced an exclusive multiyear partnership with MLB rookie Pete Alonso, who will join its roster of athletes housed under the company’s memorabilia division, Fanatics Authentic.Under the new deal, Fanatics will become the exclusive distributor of Alonso’s full collection of autographs and collectibles, offering officially licensed items including signed bats, balls, jerseys, photos and more. Tunity Analytics’ top five out-of-home sports programs for the week of May 6. Show/Network/Data/(OOO’s) NBA - Warriors/Rockets: ESPN on May 10 (4892) NBA – Rockets/Warriors: TNT on May 8 (3583) NBA – Warriors/Rockets: TNT on May 6 (3015) NBA – 76ers/Raptors: TNT on May 12 (2441) NBA – Rockets/Warriors: ABC on May 12 (2317) Source: Tunity Analytics. Viewing estimates are derived from Tunity mobile app usage for the week of May 6, 2019. OOH viewer impressions are calculated using Tunity Analytics proprietary estimation model. ESPORTS
Upper Deck is opening the door to esports, announcing a multi-year deal with the Overwatch League for licensed collectibles that includes the world’s first-ever official esports league trading card release as well as stickers, sticker books, prints, posters and memorabilia. The collaboration marks the first venture into esports for Upper Deck. Overwatch League fans will be able to buy, open, collect, and trade cards with other collectors across the globe via Upper Deck e-Pack, a patent-pending platform that allows fans to easily access trading card packs from anywhere in the world using a Allied Esports announced its first product launch as part of a strategic alliance and exclusive agreement signed this year with TV Azteca. Titled NATION VS NATION, Allied Esports’ first event and broadcast production in Latin America will feature a squad of four U.S. players as they battle a Mexican team of 40 total players, including featured and celebrity squads and 32 fan participants, in PLAYERUNKNOWN’S BATTLEGROUNDS. The event will take place today at Foro Totalplay in Mexico City. The global debut of NATION VS NATION will also usher in TV Azteca’s latest platform, Azteca Gaming. INDUSTRY/ROSTER MOVES
GF Sports, a live events and sports media entertainment company, announced the hiring of Jim Burda as Chief Business Officer for the New York Riptide of the National Lacrosse League and Executive Vice President and Chief Revenue Officer for GF Sports. Burda joins GF Sports with more than 20 years experience in the sports industry, having held executive positions at Wilson Sporting Goods and the WNBA’s Chicago Sky. THE MAIN EVENT
Warriors/Trail Blazers tip off on ESPN at 9p. |
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ON THIS DAY in 1989: Kirby Puckett hits six consecutive doubles. In the Know: Who holds the NHL record for most penalty minutes in a career? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Name three MLB players (other than Eddie Murray) who played more than 3000 games for the league. Answer: Pete Rose, Carl Yastrzemski, Hank Aaron, Rickey Henderson, Ty Cobb, Stan Musial, Cal Ripken Jr.. Kudos: Michael Ritz-Northwestern Mutual/NY; Jim Bono-NBCUniversal Hispanic Sports/Hispanic Group/NY; Greg Conner-Tennis Media/NY; Christian Matthews-Washington Redskins/DC; Mark Lehman-Atlanta Braves/Atlanta; Mike Seidel-CSI Sports/Jersey City; Mike May-PHIT America/Wellington; Andy Pittman-TAMU/College Station; Matt Fumagalli-NBC Chicago/Chicago; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later -- Chris
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| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY AUDIENCE DEVELOPMENT MGR
Frederator Digital
NYC
Proven track record as dig producer resp for oversight of the Frederator Digital, channel, and show brands incl maintaining on brand identity and delivering on brand promises. 4-6 yrs of aud development and/or digital mktg exp
Full info HERE PROJECT MGR, SHORT FORM, SOCIAL & INTERACTIVE CONTENT/Nickelodeon/NYC: Resp for the project management of the work created for the Nickelodeon brand social, YouTube & interactive content platforms. Min 2-4 yrs project mngmnt or related operational or prod exp in media or related field req’d. Full info HERE (5/29)
DIR, DISTRIBUTION/Nexstar Media/Irving TX: Resp for managing relationship & contract negotiations with Nexstar Media’s valued Multichannel Video Prgrmng Dist (MVPD). Able to mng full scope of acct mngmnt & affiliate sales processes. 8+yrs of affil sales & negotiation exp in the cable and TV industry, incl acct mngmnt exp. Proven track rec delivering results. Full info HERE (5/25)
AUDIENCE DEVELOPMENT MGR/Frederator Digital/NYC: Proven track record as dig producer resp for oversight of the Frederator Digital, channel, and show brands incl maintaining on brand identity and delivering on brand promises. 4-6 yrs of aud development and/or digital mktg exp. Full info HERE (5/25)
NATIONAL SALES ASSISTANT/UP/NYC: Asst AEs, Sales Plners & Pricing/Inv. Edit PowerPt presentations & excel spreadsheets. Work w/ agency buyers. Maintain order entry, inv moves & prod allocations. Effective verbal skills. Strong attn to details. Prior internship exp at TV ntwk pref’d. Full info HERE (5/24)
VP, PARTNERSHIPS, DISTRIBUTION BUSINESS DEVELOPMENT/Viacom/NYC: Resp for driving revenue w/new & existing partners thru distribution of Viacom Media Networks content. 10+ yrs of work exp, incl sales or business development exp. Strong knowledge of the content distribution landscape both traditional/digital. Full info HERE (5/23)
HEAD OF BUSINESS OPERATIONS/Counter Logic Gaming/Culver City CA: Oversee all bus. Operations & resp for the team’s P&L, business strategy and operations, and coord with MSG Marketing and Sponsorship. 7+ yrs exp w/at least 3-5 yrs exp in a Sr leadership running bus. operations role in a corp environment. Full info HERE (5/23)
DIRECT RESPONSE MEDIA BUYER/Icon International/Greenwich CT: Must have ability to negotiate with clients on media cost and possess the ability to work constructively with other buyers and assistants in the dept. DR exp. A must 5-7 yrs. Detail oriented w/solid communication skills. Full info HERE (5/22)
MGR, NATIONAL ACCOUNTS/Ad Council/NYC: Build/mng relationships w/ existing & potential media partners that help drive impact for Ad Council's 40+ social impact campaigns. Asst VP, Media in prospecting new biz w/focus on growth areas. 3+ yrs digital & traditional media/cross-platform sales exp. Full info HERE (5/22)
VP STRATEGIC INSIGHTS & RESEARCH/Discovery/NYC or LA: Thought leader & strategist to connect research methods w/new data analytics. Utilize primary research, Nielsen data & consumer databases to develop programming, scheduling & marketing strategy for Discovery & Science Channels & stay competitive in industry trends/changes. 10+ yrs media exp req. Apply HERE (5/17)
NETWORK OPERATIONS, VP/Ion Media/Clearwater FL: Provide strategic technical leadership in post-prod operations, network satellite dist, quality control, engineering, content management, TV traffic, & scheduling systems. 15+ yrs exp in media operations & 10 of those in ntwk ops mgnmnt. Full info HERE (5/17)
NETWORK OPERATIONS, DIRECTOR/Ion Media/Clearwater FL: Oversee network broadcast and studio technical support teams and systems (hardware, software, storage, and networking) & 24/7 Master control operations. 10+ yrs exp in media operations & 5 of those in ntwk ops mgnmnt. Full info HERE (5/17)
AD SALES ASSISTANT/Baby First TV/NY: Reports to EVP & AE Ad Sales. Detailed & organized. Ability to multi-task in fast past env. Prof in EXL & PPT. College grad welcome! Full info HERE(5/17)
SALES PLANNER/Fuse Media/NY: Provide sales and support to the Pricing and Planning and Ad Sales teams for Fuse and FM. Maintain media schedules, build sales plans, manage added value. BA/BS & min 1 yr exp. req. Full info HERE (5/17)
CAMPAIGN ANALYST, DIGITAL AD SALES/Weather Channel/NYC: Manage digital campaigns for ES Digital advertiser activity, with a focus on theGrio. 2- 4 years digital/data optimization industry exp. Knwldg of digital tech systems. Full info HERE (5/17)
MGR, STRATEGIC DEVELOPMENT/NBCU/NYC: Help identify, develop, and implement business opps across & within the ELG network brands & studios portfolio. Creative strategic thinker w/3+ yrs media business dvlpment and/or investment banking exp. Full info HERE (5/17)
VP, DIGITAL/NESN/Boston: Part of Sr leadership team candidate to oversee digital media activities of our 20 professionals involved in dvlpmnt/dist of content via digital platforms. 10yrs dig. or multi-platform exp req’d w/extensive exp progressive digital tech & content responsibilities in media ind, pref sports or ent. Full info HERE (5/17)
SR. PUBLICIST/Acorn TV/Washington DC area: Love Television? Love Publicity? This is the job for you! Pitch, follow-up & secure reviews & features for Acorn TV, North America’s largest streaming service for high-quality British & international TV, and its series (Doc Martin, Line of Duty, Agatha Raisin). Full info HERE (5/17)
AD SALES ASSISTANT/KATZ NETWORKS/NYC: Support national Ad Sales team by working with AE’s & planners to service clients. Maintain sales orders, allocations, flighting & move req’s. Office admin duties. Must be detail oriented w/orgnzt’l skills, able to multitask in fast paced team envir. BA/BS req. prefer 1 yr exp in industry. Full info HERE (5/16)
ON AIR FASHION EXPERT: Represent fashion stylist apparel brand on QVC as a backup guest. Start in overnights and early morning shifts w/potential primetime. Must be located w/in 2 hrs of suburban Philadelphia. Res/recent photo and on air links to lghostcasting@gmail.com (5/16)
AD SALES- ACCOUNT SERVICE REP/Crown Media Family Networks/NY: Resp for maintaining/growing business on the assigned agency list; training & mentoring Sales Planners & Sales Assts in the co; acting as liaison for the Sales team in key areas of sales dvlpmnt, mktg & rsrch. BA/BS req & Min 2 yrs exp. Apply HERE (5/15)
AD SALES – SALES ASSISTANT/Crown Media Family Networks/NY: Responsible for working with Account Executives and Sales Planners to service and maintain agencies and clients on a daily basis, Marketing, Communication or Advertising. Apply HERE (5/15)
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