| A CYNOPSIS MESSAGE | | Cynopsis Measurement & Data Conference June 11 | 11:45AM – 5:00PM | CNVS, NYC SESSION SPOTLIGHT > Solving the Data Jigsaw Puzzle Missing and overlapping data is leading to lost revenue and content opportunities for programmers and cost redundancies for agencies. Hear how A + E Networks, Kantar Media, Omnicom and Telemundo are putting the pieces together so dollars are well invested. VIEW FULL AGENDA REGISTER YOUR TEAM BY MAY 17 AND SAVE Sponsored by: NCC Media, Videa, Tubular Labs, TVSquared and tunity |
SPONSORSHIP & PROMOTION
LeBron James is teaming up with Walmart in a move designed to provide better education, fight hunger and improve local communities through the brand’s “Fight Hunger. Spark Change” campaign. “LeBron cares about his community and making it a better place,” Walmart chief customer officer Janey Whiteside said in the announcement. “He cares about making a difference, and together we can both make a bigger difference. We share a commitment to improving the communities where we live and work. We’re excited that together we are investing in education, fighting hunger and helping people live better.” In a move to “celebrate people on Facebook who participate in groups and encourage others to find a new group,” Facebook unveiled a new marketing campaign titled More Together and spotlighting how people from different backgrounds come together in Facebook Groups over shared interests and experiences. The campaign will include a few new television spots — with one focused on Major League Baseball. In the spot, entitled “Game Day,” a pair of New York dads share their passion for baseball with their daughters at a Mets/Yankees game and connect with each other through a “Dads with Daughters” Facebook group. Saint Peter's University announced a long-term partnership naming Van Wagner Sports and Entertainment as its exclusive agent for campus-wide strategic partnerships, athletic sponsorships and multimedia rights. Working with the University's leadership, Van Wagner will explore, develop and execute opportunities that drive business relationships benefiting the community and the University, its students and faculty representing Peacock Athletics in sponsorship negotiations and executing corporate partnerships around properties including in-venue signage, on- and off-campus promotions, rights to athletic marks and gameday hospitality packages. DIGITAL, DATA & TECH
Fantasy sports investment gaming platform The Crown League announced its newest franchise in the Chicago Hogmollies, led by fantasy experts Rotoworld Senior Football Editor Evan Silva and Sports Illustrated Fantasy Sports Editor Michael Beller as GM and co-GM. Other regions set to be represented will include Los Angeles, New York, Texas, New England, Seattle, Las Vegas, Philadelphia, Atlanta, Florida and Denver, with the 12th location voted by the fans. ESPORTS
Overwatch League announced that OWL Stage 2 Playoff and Finals delivered a new viewership high for the season with an average minute audience of 545,000, according to Nielsen. The finals rank as the best performing esports telecast of all time across ABC, ESPN and Disney linear channels. Complexity Gaming announced the launch of its proprietary Mind Gym through its partnership with Mamba Sports Academy and HyperX inside the org’s new headquarters. The Mind Gym will focus on the development, training, and improvement of core cognitive functions for esports athletes and feature six interactive stations designed to facilitate team and private training sessions under changing environments. OverActive Media opened the doors to a live events production division following the acquisition of Toronto-based esports events company MediaXP, titled OAM Live. Ken Silva, Founder of MediaXP, now joins OverActive Media’s team in Toronto. “This is yet another step forward in our effort to build a world-leading, global esports platform that will redefine the future of sports and entertainment,” said Chris Overholt, President and CEO of OverActive Media. “The launch of OAM LIVE will progress our business growth by providing future partners, publishers and brands with an end-to-end solution for gaming events and esports broadcasts.” ESPN puts the spotlight on University of California, Irvine’s League of Legends varsity team as it pursues a second straight collegiate championship and a shot at redemption on the international stage in a docu-series, Good Game: UC Irvine. Bonnie Bernstein served as showrunner with the first three episodes debuting May 21 at 8p on ESPN2. “Good Game is another great example of our continued efforts into narrative storytelling for our linear audience,” said John Lasker, vice president of digital programming. “New fans as well as core esports fans will enjoy a look at UC Irvine’s remarkable season and the increasing popularity of collegiate esports.” INDUSTRY/ROSTER MOVES
The World Pro Ski Tour announced the appointment of Jon J. Franklin, former Winter Sports Vice President at IMG Media, as the new Tour Chief Executive Officer, where he is charged with leading a new era for the WPST. Franklin served as CEO of Glory Sports International, “We are leading the charge to revitalize the World Pro Ski Tour,” said Franklin, “to provide opportunities for ski racers and to re-energize dual format ski racing globally.” THE MAIN EVENT
Monster Energy NASCAR All-Star Race on Saturday at 8p on FS1. |
| A CYNOPSIS MESSAGE | | Here’s to Top Women in Media. May we know them. May we be them. May we CELEBRATE them. Cynopsis Top Women in Media Awards Gala September 9 | 5:45PM – 8PM | Tribeca Rooftop, NYC This will be the biggest gala event celebrating women in the industry. REGISTER BY AUG 9 |
a
ON THIS DAY in 1939: The first televised sporting event in U.S. history as NBC carries a Princeton/Columbia collegiate baseball game. In the Know: What is CC Sabathia’s first name? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: What is Charles Barkley’s middle name? Answer: Wade. Kudos: John Ferlazzo/London; Willy Gibson-WTG Sports/Columbus’ Russ DelCore-a4 Media/Oakland; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Rich Wolfe-Lone Wolfe Press/Scottsdale; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank
Later -- Chris
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| CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OF THE DAY SR DIRECTOR, DISTRIBUTION OPERATIONS
Viacom
NYC
Lead ops for new media and linear distribution, act as SME and thought leader across all brands. 5+ yrs leadership and ops exp within media or technology industry.
Full info HERE SALES DIRECTORS/VideoAmp/NY/LA/Chicago: Experts needed to identify opportunity, articulate value & close deals that deliver value to clients & VideoAmp a must. Dedication to value-based solution selling & delivering value for clients. Exceptional track rec for breaking into & building major acct relationships. Full info HERE (5/31)
AD SALES ASSISTANT/Weather/NYC: Provide support to Ad Sales Acct Execs to srvc clients, and all aspects of media schedules. Extremely detail oriented w/orgnzt’l skills to keep efficient work sched. BS or 2 yrs exp. req. Full info HERE (5/31)
BRAND DIRECTOR/NBC 7 & TELEMUNDO/San Diego: Ensure all platforms are consistent with the overall voice and tone of our stations’ images. BA deg or equivalent work exp. Min 5 yrs of mktg, brand development, or creative prod exp. Working knowledge of editing platforms, final cut pro. Full info HERE (5/31)
SALES ASSISTANT DIRECT RESPONSE/OPPORTUNITY MEDIA/NYC/LI: Seeking an energetic achiever w/excellent written & organizational skills for role to assist in supporting growing revenue for dynamic DR Team: BA Degree, Min 2 yrs DR Experience req. Wide Orbit Knowledge a + Full info HERE (5/31)
CBS SPORTS SENIOR WRITER/PRODUCER, ON-AIR PROMOTION/NYC: Write/produce all wkly promos for CBS Sports with particular knowledge of NFL, College Football, NCAA BB Tournament, PGA & the Masters. Pressure player with superior conceptual skills. Min 7 yrs exp as promo producer req’d. Full info HERE (5/30)
VP, TV SALES & SPONSORSHIP/Stadium/Chicago: Nat’l sports network seeks VP resp to drive new business rev & dvlp sponsorship prgrms by working w/clients & agencies. Leverage expertise & network to capitalize on linear-specific opps. 10+ yrs exp rev dvlpmnt w/progressively resp roles focused on integrated sponsorship. Full info HERE (5/30) SR DIRECTOR, DISTRIBUTION OPERATIONS/Viacom/NYC: Lead ops for new media and linear distribution, act as SME and thought leader across all brands. 5+ yrs leadership and ops exp within media or technology industry. Full info HERE (5/30)
TALENT COORDINATOR/INSP/CHARLOTTE NC: Multi-tasking dynamo w/strong orgnzt’l skills to support team in optimizing celeb appearances. Mng travel plans incl setting up logistics for principal photography, promotional events, media tours & talent interviews.2 yrs exp in a leadership or management role. Full info HERE (5/30)
PROJECT MGR, SHORT FORM, SOCIAL & INTERACTIVE CONTENT/Nickelodeon/NYC: Resp for the project management of the work created for the Nickelodeon brand social, YouTube & interactive content platforms. Min 2-4 yrs project mngmnt or related operational or prod exp in media or related field req’d. Full info HERE (5/29)
DIR, DISTRIBUTION/Nexstar Media/Irving TX: Resp for managing relationship & contract negotiations with Nexstar Media’s valued Multichannel Video Prgrmng Dist (MVPD). Able to mng full scope of acct mngmnt & affiliate sales processes. 8+yrs of affil sales & negotiation exp in the cable and TV industry, incl acct mngmnt exp. Proven track rec delivering results. Full info HERE (5/25)
AUDIENCE DEVELOPMENT MGR/Frederator Digital/NYC: Proven track record as dig producer resp for oversight of the Frederator Digital, channel, and show brands incl maintaining on brand identity and delivering on brand promises. 4-6 yrs of aud development and/or digital mktg exp. Full info HERE (5/25)
NATIONAL SALES ASSISTANT/UP/NYC: Asst AEs, Sales Plners & Pricing/Inv. Edit PowerPt presentations & excel spreadsheets. Work w/ agency buyers. Maintain order entry, inv moves & prod allocations. Effective verbal skills. Strong attn to details. Prior internship exp at TV ntwk pref’d. Full info HERE (5/24)
VP, PARTNERSHIPS, DISTRIBUTION BUSINESS DEVELOPMENT/Viacom/NYC: Resp for driving revenue w/new & existing partners thru distribution of Viacom Media Networks content. 10+ yrs of work exp, incl sales or business development exp. Strong knowledge of the content distribution landscape both traditional/digital. Full info HERE (5/23)
HEAD OF BUSINESS OPERATIONS/Counter Logic Gaming/Culver City CA: Oversee all bus. Operations & resp for the team’s P&L, business strategy and operations, and coord with MSG Marketing and Sponsorship. 7+ yrs exp w/at least 3-5 yrs exp in a Sr leadership running bus. operations role in a corp environment. Full info HERE (5/23)
DIRECT RESPONSE MEDIA BUYER/Icon International/Greenwich CT: Must have ability to negotiate with clients on media cost and possess the ability to work constructively with other buyers and assistants in the dept. DR exp. A must 5-7 yrs. Detail oriented w/solid communication skills. Full info HERE (5/22)
MGR, NATIONAL ACCOUNTS/Ad Council/NYC: Build/mng relationships w/ existing & potential media partners that help drive impact for Ad Council's 40+ social impact campaigns. Asst VP, Media in prospecting new biz w/focus on growth areas. 3+ yrs digital & traditional media/cross-platform sales exp. Full info HERE (5/22)
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