A CYNOPSIS MESSAGE | Snapchat vs. Instagram Stories: A How & When Guide Join Cynopsis Digital’s webinar, Thursday, June 29 as agencies Laundry Service & Cycle, Giant Spoon and more cover:
How to generate programming and marketing content that feeds brand awareness Strategies for creating content for the features that are unique to Snapchat and for those that are unique to Instagram Best practices for buying and selling ad inventory on both platforms Expert projections on what the future user bases for Instagram and Snapchat will be Register your team |
SPONSORSHIP & PROMOTION Taco Bell’s NBA Finals promotion, “Steal a Game, Steal a Taco,” is officially locked and loaded for a payout, courtesy of the Warriors. The marketing tactic, which promises US residents a free taco if a road team steals a game during the NBA Finals, kicked in with the Warriors win, and restaurants will now provide one free Doritos Locos Taco tomorrow from 2-6p. DIGITAL & STREAMING Game 5 of the Stanley Cup Final between the Predators/Penguins pushed live streaming for the 2017 Stanley Cup Playoffs to 2 million unique devices and more than a half-billion live minutes (hitting 507.8 million). Both numbers mark all-time records. ESPORTS With E3 announcements off and running, Electronic Arts unveiled the launch of the largest EA SPORTS FIFA competition ever for this fall, as players from around the world will compete as part of a major expansion on EA’s existing partnership with FIFA. The competitive ecosystem will offer players the opportunity to represent their favorite real-life club through official league competitions, the FIFA Ultimate Team Champions Cups as well as a new FIFA Interactive Club World Cup, serving as an All-Star tournament featuring players signed to clubs. More info will be shared later this summer. Speaking of FIFA, the Portuguese Football Federation is set to become the newest org to offer a new FIFA esports league. Competition will be known as the Allianz Challenge, according to Dot Esports, and dangle a €20,000 prize pool to its competitors. “This joint initiative with FPF Esports, the Allianz Challenge, will bring together players who have the same interests, the same passion, and the same desire to win like any other athlete in another sport,” Teresa Brantuas, CEO of Allianz Portugal, told the site. The league will also be sponsored by the likes of HP, Red Bull, and Moche. MediaMation is debuting its esports "theater-to-arena" concept at E3 this week, with the MX4D Esports Gaming Theatre being showcased at the expo. The venue is described as a first of its kind, combining MX4D motion EFX seats and new pro modular gaming desk technology that allows spectators to feel the action on screen, as well as enjoy a fully immersive 4D movie-going experience at night. The MX4D Esports Gaming Theatre is slated to open at the TCL Hollywood Chinese Theatre in Q3 of this year. ePlay Digital announced plans for a new fantasy esports app called ePlay Now!, covering leagues that include League of Legends, Counter Strike and Dota2. The apps will launch this summer and feature athletes, tournaments, and real-time scores, where users can pick winners, choose eSports athletes for their fantasy team, and predict real-time results. THE MAIN EVENT Game 5 Cavaliers/Warriors on ABC at 9p. |
A CYNOPSIS MESSAGE | Round out your media briefings with Cynopsis Social Connect with Cynopsis and get advanced notice on the hottest industry events, fresh job postings, trending entertainment news and valuable webinars. In addition to your essential early morning newsletter, join us on: Facebook | Twitter | LinkedIn | Instagram | Google+ | YouTube |
ON THIS DAY in 1939: The Baseball Hall of Fame opens in Cooperstown. In The Know : What actor coached Shaquille O’Neal and Anfernee Hardaway in the movie Blue Chips? ( Email Chris-Sports@Cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Outside of the Lakers/Celtics pairings, this is the most common matchup in the NBA Finals, squaring off six times. Which two franchises are they? Answer: Lakers/76ers. Kudos: Mike Polvere-Optimum Sports/NY; Andy Pittman-TAMU/College Station; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA; Steve Bradbury-Deep Sports/Marina Del Rey Later -- Chris |
CYNOPSISJOBS - For More jobs, please visit Cynopsis.com | JOB OPENING: SR DIGITAL SALES PLANNER /AT & T/NYC: Prepares sales plans & reports to include forecasting, trending, penetration and coverage. 2+ y rs digital exp. Knwlg digital ad tech & programmatic landscape. Exp w/supply side platform & demand side platform. Full info/apply HERE (6/17) JOB OPENING: POLITICS EDITOR/CNBC.com: Oversee our politics coverage both in Washington DC and globally. Min 8 yrs of exp in journalism. At least 4yrs focusing on politics, working in digital journalism. Full info/apply HERE (6/17) JOB OPENING: DIGITAL PRODUCER/CNBC Events/East Coast: Create content that promotes & amplifies CNBC’s slate of event franchises on CNBC’s digital platforms & partner social platforms. 4+yrs exp working in digital editorial at a media company; exp in digital video or at a TV network pref’d. Full info/apply HERE (6/17) JOB OPENING: SOCIAL MEDIA MGR/ CNBC.com/East Coast: set and execute our social strategies for CNBC Digital. Supervise our social media team to increase our footprint across all platforms. Min 3yrs working in social media at a news operation or an agency with a focus on news and storytelling. Full info/apply HERE (6/17) JOB OPENING: MGR, DEVELOPMENT/NYC: Busy NYC-based prod co w/current comedy slate & expanding lifestyle brand seeks exp’d aggressive self-starter. Min 2yrs dvlpmnt exp @unscripted co. w/recent sales on the board. Strong knwlg editing talent tapes, build decks, skill sell to craft sellable projects. Resume HERE (6/16) JOB OPENING: ACCT SERVICES MGR/SONY CRACKLE/NY or LA: Temp role. Immed start. Work closely w/Sales, Pricing Yield Mngmnt & Ad Solutions teams by helping support advertising businesses across mult platforms. Min 1-3 yrs’ exp in combo media plan’g and/or campaign mngmnt – some video exp a must. Resume HERE (6/14)
JOB OPENING: NEWS DIRECTOR/Local New York DMA TV News Station: Well rounded & an exp’d News Dir who will mng a multi-shift operation & oversee all news dept functions. Preferably have in mkt news management exp, have passion for news, a proven track record for dvlpng staff. Resume HERE (6/14) JOB OPENING: ACCOUNT EXEC/Fooji/Santa Monica: Dynamic, fearless self-starter w/exp working in digital & solid social media skills within music & entertainment. 2 - 3 yrs proven exp in ad tech, B to B, enterprise, inside or outside sales. Strong written/verbal comm skills a must. Full info/apply HERE (6/14) JOB OPENING: LOG EDITOR/Z LIVING TV/NYC: Assist Ad Sales team in the management of traffic functions. Copy/material assignment, log placements, meeting daily traffic operations deadlines, as well as office manager and other duties that may be assigned. Cover/resumeHERE(6/14) JOB OPENING: SR PRODUCER/MSNBC The 11th Hour/NYC: Mng/supervise control room w/EP. Assist in supervision of the editorial vision of each day. Must have at least 7 yrs of exp live TV (i.e. morning shows, cable shows, brdcst TV, etc). Must have 3+yrs exp of control room exp. Full info/apply HERE (6/13) JOB OPENING: SR PRODUCER/NBC News weekend nightly news/NYC: Work directly with EP, anchor, and staff to generate/oversee the prod of hard news and enterprise segments for the weekend edition of NBC Nightly News. Full info/apply HERE (6/13) JOB OPENING: SR PRODUCER/MSNBC Live/NYC: Supervise and oversee the editorial vision of each day, including suggesting stories and guests for the show. Must have at least 7 yrs of exp live TV (i.e. morning shows, cable shows, brdcst TV, etc). Must have 3+yrs line producting exp. Full info/apply HERE (6/13) JOB OPENING: DIRECT RESPONSE AD SALES ASSISTANT/Marathon Ventures: Detail oriented individual ready to work in a fast-paced environment. Responsibilities include: processing orders, reconciling pre/post logs and providing support to the sales team. Resume to: careers@mvmediasales.com (6/13) JOB OPENING: ACCOUNT EXECUTIVE/WMAQ/CHICAGO: Acct Exec to join our local sales team, dvlp relationships w/clients, agencies & advertisers. Min 5 yrs of exp in sales and/or mktg roles.BS/BA Degree. Ability to drive & own a vehicle for transportation to & from client meetings. Full info/apply HERE (6/13) |
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