| A CYNOPSIS MESSAGE FROM FOX SPORTS | THE GREATEST WEEKENDS IN SPORTS NOW START ON THURSDAYS
Unmatched Live Game Schedule, Brand Attention & Seamless Storytelling for Advertisers.
October 25-28th – Don’t Miss Out! Thurs. – Dolphins vs Texans | Fri. – World Series Game 3 Sat. – ASU vs USC & World Series Game 4 | Sun. – Giants vs Eagles & World Series Game 5
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| A CYNOPSIS MESSAGE | | “ With so many profound issues affecting women taking the spotlight in the past year, Cynopsis is launching our newest awards, which will bring together the community from around the world of sports, and honor the drive and innovation that is evolving change in the sports industry.” --Chris Pursell, Cynopsis Director of Sports & Esports Content Nominate a female executive from your team into the Cynopsis Top Women in Sports Awards. The process shouldn’t more than 25mins and don’t forget to nominate by the December 4th deadline. |
SPONSORSHIP & PROMOTION Kobe Bryant, James Harden, Javier Báez and Juju Smith-Schuster are among a group of athletes who have attached themselves to a new body and skincare brand, Art of Sport. The debut product line includes deodorant, antiperspirant, Hair + Body Wash, Body Bar, Sunscreen and a soon-to-be released ultra-strength Recovery Cream. BSE Global named Qatar Airways the official global airline partner of the Nets and Barclays Center in a multiyear deal. The arena's Courtside Club will become the Qatar Airways Club, and the airline also will receive branding on all courtside seats. JetBlue, a codeshare partner of Qatar Airways, will continue to hold the designation of official domestic airline partner of the Nets and Barclays Center San Antonio-based supermarket H*E*B has launched another series featuring members of the San Antonio Spurs in conjunction with Spurs training camp. H*E*B’s stars for this season are LaMarcus Aldridge, Rudy Gay, Patty Mills, Pau Gasol and DeMar DeRozan. Another spot features Spurs Legends George “Ice Man” Gervin, Sean Elliott, Bruce Bowen, David Robinson and Manu Ginobili. The UFC has signed a new multi-year deal with Australia’s largest pub and hotel chain ALH Group. With over 300 sites nationwide, ALH Group is Australia’s largest operator of licensed venues, and is now the “Official Home of UFC” in Australia. The partnership gives ALH Group unique access and promotion rights with UFC athletes, who are set to appear at ALH venues, but does not include exclusive distribution or content rights. A new digital venue locator will also allow fans to find their closest ‘Official Home of UFC’. Combate Americas and Monster Energy Drink announced a partnership, naming the beverage company the official energy drink of the Hispanic Mixed Martial Arts (MMA) sports franchise in the U.S. and Mexico. The new deal will include Monster Energy Drink brand integration inside La Jaula, the Combate Americas competition cage, as well as brand integration in the Facebook Watch streaming portion of Combate Americas live events, and in-venue activations during Combate Americas events. Houston Astros pitcher Justin Verlander is featured in a new national campaign for Supercuts for the MLB postseason. The partnership adds to Justin's portfolio of national partners that includes USAA and Flonase, he also has deals with Breitling, Rawlings and Under Armour.
DIGITAL AND STREAMING Twitter and the National Women’s Hockey League (NWHL) today announced a partnership to live stream games for the second consecutive season. The “Twitter NWHL Game of the Week” will feature 16 regular season games, the 2019 NWHL All-Star Game and the Isobel Cup Playoffs. The games are produced by the NWHL and the streams are exclusive to Twitter in the live windows. The global live stream will be available for free to logged-in and logged-out users on Twitter and connected devices. Fans will be able to access the live stream via @NWHL. DigitalSportsDesk.com (@DigSportsDesk) expanded its deal with GraceNote to increase its daily media coverage within game stats, and results for the major pro sports and NCAA events. The Boston-based site is now up to over 140,000 page views a month and 5,000 a day, with a focus on New England events and sports business and media. The Devils and Islanders have signed partnerships with Entercom to exclusively stream all game radio broadcasts in the '18-19 season. Game broadcasts will be made available for free on Entercom’s Radio.com app and website, as well as the team’s mobile apps and websites. The Vegas Stats & Information Network (VSiN) announced the opening of a new studio in the sports book of the Ocean Resort Casino in Atlantic City, N.J. The studio will serve as the stage for weekend morning shows starting later this month as VSiN expands its footprint to a state with newly legalized sports gambling. Former NFL executive Michael Lombardi and current VSiN host Jonathan Von Tobel will anchor the programs, which will kick off VSiN’s live weekend programming with an earlier start time of 10 a.m. ET on Saturday and Sunday.
eSPORTS The English Premier League and Electronic Arts announced a new partnership to launch a UK-based FIFA 19 esports league centered on the legendary soccer league. The new entity will be known as the ePremier League and feature 20 teams based off of all each of the Premier League clubs, including staple teams Manchester United, Chelsea, Arsenal, and Liverpool. The slate will begin in January next year with players able to register starting Dec. 3. All of the 20 recognized clubs in the Premier League will each host their own live playoffs to select two individuals to represent the club at the event, one for each platform (PS4 and Xbox One). Players will then compete against one another for two months over the course of three rounds: online qualification, live club playoffs, and the ePL Final, which will take place from March 28 in London. The finals of the tournament will also run in primetime on Sky Sports. Estars announced the launch of a new interactive engagement platform for esports events worldwide, blending elements of competitive gaming with a social gaming platform designed to spur active engagement for the biggest esports competitions around the world. The first product, Estars Outlast, is a free-to-play competition that allows fans to test their knowledge of various esports tournaments and predict the performance of their favorite competitors.
Chipotle Mexican Grill is teaming with esports squad TSM to launch of a burrito-filled giveaway and a chance to play with Fortnite staple Daequan. Starting today and running through Oct. 6, Chipotle lovers and Fortnite players can enter the #BurritoRoyale sweepstakes, keep an eye on @TSM_Daequan on Twitter to see when Daequan announces the opening of the sweepstakes. From there, simply like and re-tweet Daequan's tweet and fans will be automatically entered for a chance to play with Daequan. The grand prize winner will earn free Chipotle burritos for a year, and four runners-up will receive a free Chipotle dinner for 10. All five winners will also receive an autographed TSM mousepad and a Chipotle x Fortnite t-shirt.
ROSTER MOVES Former Adidas North America VP/Corporate Communications & Culture Lauren Lamkin has accepted a position as the top spokesperson for the '28 L.A. Games organizing committee.
THE MAIN EVENT The Yankees visit the Red Sox in Game 1 of the ALDS at 7:30 on TBS. |
| A CYNOPSIS MESSAGE | | Cynopsis Measurement & Data Boot Camp (NYC) A one-day, hands-on immersion in media measurement On November 7th, you’ll take away practical knowledge on how to: -Analyze under-measured or unmeasured platforms, such as OTT streaming video -Meaningfully compare click-through rates, social shares, impressions, and completed views -Absorb TV’s audience-buying innovations into a media plan: shorter ad lengths, ad loads & more REGISTER YOUR TEAM BY 10/26 |
ON THIS DAY in 1953 the 50th World Series sees NY Yankees beat Dodgers, 4 games to 2, as NY Billy Martin's 12 hits set record; Yanks win record 5th consecutive World Series. In the Know: Forty years ago this past week the Yankees and Red Sox met in a historic one game playoff in Fenway Park. Who was the winning pitcher in the game? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: With all the NHL expansion talk, who was the first expansion team to make the Stanley Cup Finals after the league expanded from the “Original Six” in 1966? Answer: The 1967 St. Louis Blues Kudos: Terry Lyons Digital Sports Desk, Boston, Tim Curry, Curry PR, Ct, Erin Weinberg, UEG, NY, Andy Pittman TAMU, TX, John Ferlazzo, NY, Ken White, Kwtv, Charlotte, Denis Barry CBS NY, Jim Bono NBC Sports NY, Rick Wiener Allebach Communication, Pa., Rich Dubroff BaltimoreBaseball.com, St. Louis Blues, Tom Moore, Kalt Productions, CA, Jerry Milani, Milani, PR NJ, and Rich Wolfe, Lone Wolfe Press, Scottsdale, Arizona. Later - Chris
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VP, ENTERTAINMENT PUBLICITY
Telemundo
Miami
Proactive & energizing leader w/exp managing mult publicity campaigns across all platforms; clear understanding of the business. Dvlp/execute all consumer- focused publicity efforts. 10+ yrs comm exp & strong relationship Hispanic mkt. Relo pkg avail.
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JOB OPENING: COORDINATOR, MEDIA OPERATIONS/Crown Media Family Networks/CA: Support the needs and workflows surrounding Orig Prod Acquisitions, & Interna fulfillment, QC analysis of media. Min 3 yrs. Post-prod exp in Quality Control. Apply HERE(10/12)
JOB OPENING: MANAGER, BRAND PUBLICITY/Scholastic/NYC: Dvlp/implement innovative publicity plans & campaigns for key authors & brands. Exc written/verbal communication skills & strong interest in children’s books. Min 4-6yrs PR exp & B.A. req’d. For full info & apply HERE (10/12)
JOB OPENING: SENIOR MANAGER, PROGRAMMING/Crown Media Family Networks/CA: Resp for scheduling & inventory mngmnt across all Crown Media platforms both linear & SVOD & pitching thematic events to drive subscriber growth & viewership & prospective clients. Min 5 yrs. of multi-platform exp (SVOD, Cable or Brdcst). Apply HERE (10/12)
JOB OPENING: DIRECTOR, MARKETING & PARTNER INSIGHTS/Viacom/ NYC: Researcher to concentrate on Viacom’s young adult brands (MTV/VH1/Comedy Central). Mng consumer insights projects working w/vendors, mngng panels & other internal proprietary resources. 8+ yrs exp media or consumer rsrch. Expertise on young adult & youth consumers pref’d. Full info/apply HERE (10/12)
JOB OPENING: COORDINATOR, LEGAL/Crown Media Family Networks/CA: Coord & assists w/the attorneys in the administration of various prod & prgrmng agreements. Also fulfills administrative needs of the department. Min 3 yrs. exp working in a prod or studio business affairs. Previous exp in ent legal pref’d. Apply HERE (10/12)
SITUATION WANTED: Veteran Researcher Looking for New Opportunities. 15+years experience and expertise in Media Research/Communications/Brand Marketing/Programming/Consumer Insights/Digital. Strong Kwldge of Broadcast & Cable.Contact tony.marinaro@sbcglobal.net (10/12)
JOB OPENING: FREELANCE RESEARCHER/REELZ/NYC: Work closely w/ad sales, marketing & programming across the company. Focus on providing key network/industry insights & support to key constituents. Exp working directly with Nielsen & Star quantitative data. 3+ years’ experience within industry. Resume to: amorris@reelz.com (10/11)
JOB OPENING: SALES PLANNER/Crown Media Family Networks/ATL: Provide sales and support to the Ad Sales team for Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Maintain media schedules, build sales plans, manage added value. BS and minimum 1 year exp. req. Apply HERE (10/11)
JOB OPENING: AD SALES ACCOUNT EXEC/Crown Media Family Networks/ATL: Sell Nat’l advertising time to established and prospective clients. Strong negotiation skills and presentation skills. Strong knowledge of Atlanta mktplace. BA/BS req & Min 5 yrs exp. Apply HERE (10/11)
JOB OPENING: PRODUCER/Hearst TV News Bureau/DC: Candidate w/strong news & editorial judgement to work w/prod team in-show elements, full segments, extended interviews and transitions. 2+ yrs producing exp in live TV (i.e. morning shows, cable shows, broadcast TV, etc.). Full info/apply HERE (10/11)
JOB OPENING: PRODUCTION MANAGER MARKETING/Discovery & Science/LA: Manage all mktg prod w/goal to increase viewership and reinforce brand presence. Own media asset organization, project management, vendor management, cost control. 10+ yrs exp. APPLY (10/10)
JOB OPENING: NATIONAL SALES DIRECTOR/NBC/BOSTON: Responsible for directing the national sales efforts of NBC10 Boston, NECN, Telemundo Boston, and Telemundo Providence. Min 4 yrs broadcast media sales exp, Work with each nat’l sales office, BD and each NBC OTS Media platform team (Digital, OOH, etc. Full info/apply HERE (10/10)
JOB OPENING: DIRECTOR, HISPANIC INSIGHTS/NBC/NYC: lead research and measurement efforts for advertising categories with a focus on Hispanic consumer insights. 8+ years’ experience in TV/media research at a media brand, agency or supplier. Experience developing category expertise at major publisher preferred. Full info/apply HERE (10/10)
JOB OPENING: SR ANALYTICAL/RETAIL ANALYTICS/Nickelodeon/Minneapolis: Work closely w/retail sales & lines of business teams & key constituents across the broader organization. Strong ability working w/large sets quantitative data and extracting relevant points. Full job info/apply HERE (10/10)
JOB OPENING: ANALYST, GLOBAL CONSUMER PRODUCTS/OPERATIONS/Nickelodeon/NYC: Resp for licensing mngmnt & prod dvlpmnt across successful portfolio Viacom properties. High level of analytical skills, relationship management, org req’d. 2+ yrs in Bus. Analysis. 1+ yrs of Proj Mngmnt or Project Support exp. Full job info/apply HERE (10/9)
JOB OPENING: MARKETING MANAGER/TLC/MD: The TLC Marketing Manager plays a key role in managing consumer marketing initiatives, with the overall goal of increasing viewership and reinforcing brand presence. Key responsibilities include marketing campaign development and management. 5+ yrs exp. TV/Media professional. Apply. (10/9)
JOB OPENING: VP, ENTERTAINMENT PUBLICITY/Telemundo/Miami: Proactive & energizing leader w/exp managing mult publicity campaigns across all platforms; clear understanding of the business. Dvlp/execute all consumer- focused publicity efforts. 10+ yrs comm exp & strong relationship Hispanic mkt. Relo pkg avail. Full details/apply HERE (10/9)
JOB OPENING: DIRECTOR, AD SALES MARKETING (B to B Marketing)/UNIVSION/NYC: Highly motivated B2B marketer w/proven track record of creating persuasive materials. Build presentations that offer marketers & agencies a compelling reason to work with us. 6 yrs+ exp at media or research co, agency or a B2B advertising. Full info/apply HERE (10/9)
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