| A CYNOPSIS MESSAGE |
ENTRIES ARE NOW OPEN The 5th Annual Cynopsis Social Good Awards *ENTER BY 12/13* Cynopsis is opening the call for entries for the fifth annual Cynopsis Social Good Awards, and we encourage you to show us your work as we learn from each other and look to forge new alliances. Enter before December 13th to save. Finalists will be announced in late February and winners will be announced at the fifth annual awards event taking place this August in NYC. [2018 WINNERS] [CATEGORIES] [GET STARTED]
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SPONSORSHIP & PROMOTION
Visa launched its “new and improved Financial Football video game for the 2018 - 2019 NFL season” at an event in New Jersey with Giants players Eli Manning and Saquon Barkley. The free video game lets fans ages 11 and older suit up as a player from their favorite NFL team and play a virtual game of football designed to help students learn to make smart money-management decisions. Financial Football challenges players to answer multiple-choice and true or false questions to advance down the field in order to score a touchdown. New features include: single player and head-to-head games; three different levels of difficulty; expanded categories such as Budgeting, Saving, Financial Institutions, Credit, Debt, Identity Theft, Life Events; and the ability to play both offense and defense. WNBA star A’ja Wilson inked a landmark personal endorsement deal with Mountain Dew. The deal make Wilson the first female player to join Mountain Dew’s roster, which already includes several National Basketball Association players, such as Philadelphia 76ers’ Joel Embiid and Oklahoma City Thunder’s Russell Westbrook. The Players’ Tribune and Pizza Hut have teamed up for a video series, Home Away From Home. This program aims to bring the NFL viewing experience to fans who won’t be home for the games because they're doing good in their community, whether it be servicemen or individuals working at local businesses. Additional episodes will be released throughout the NFL regular season and will feature former NFL tight end Martellus Bennett and other athletes. IMG announced that it has agreed to a 15-year extension with the University of Connecticut to remain the exclusive multimedia rights holder and licensing agent for UConn athletics through 2033. The relationship includes innovative opportunities for brands and fans to connect with UConn Athletics and the launch of a fully integrated women’s basketball sponsorship platform. ISM Raceway announced today that Whelen Engineering will serve as the title sponsor of the NASCAR Xfinity Series semifinal playoff race at ISM Raceway on Nov. 10. The Whelen Trusted to Perform 200 will be the first Xfinity Series race officially held at the track following its two-year, $178 million modernization project, part of Opening Weekend on November 9, 10 and 11. Tough Mudder enlisted Impression Sports & Entertainment to oversee premier sponsorship opportunities across its portfolio of events, as well as new sports and media properties. Impression Sports will assist Tough Mudder in securing a new presenting sponsor, which is the first time in four years such an opportunity is available, as well as other non-endemic category sponsors. DIGITAL & STREAMING Whistle Sports released new proprietary data about the attitudes and perceptions of sports and sports video content among Gen Z males, with “significant implications for sports marketers and content producers.” The study was conducted in partnership with research firm Cassandra, and complete findings can be found here. Among the discoveries was that: 90% of Gen Z males say there are many definitions of sports today
56% feel that non-traditional sports are more relevant to their generation than traditional sports
76% of Gen Z males think that an activity has to have practiced skills to be considered a sport; in fact, they believe practiced skills are more important to sports than physical activity
Strikingly, competition is their reward unto itself, with 78% saying it’s an important component of a sport versus just 41% who actually need trophies or prizes
Detail — the sports analysis program from Kobe Bryant and ESPN — is returning for an expanded second season, which will include teaming up with Peyton Manning, along with NFL Films, for an NFL edition of the show. In addition, Bryant will be returning later in the 2018-19 NBA season for a second series of shows focused on basketball andDetailwill also add a forthcoming UFC edition. Manning, working in collaboration with NFL Films and Granity Studios, will host, write and share his insights to the football-themed Detail, with NFL Films editing the shows into an eight-episode series – exclusively available on ESPN+. Stadium announced a new, fully interactive experience to live stream exclusively on Twitter, titled Stadium Kickoff Live. Beginning Oct. 20 from The Esso Club in Clemson, Stadium will produce an interactive pregame show that will allow fans to “drive the conversation with user-generated questions, topics and commentary.” The event will be hosted by Doug Gottlieb, along with former ACC stars C.J. Spiller and Eric Wood. FloSports announced a multiyear deal with Guinness PRO14, the professional Rugby Union tournament for club teams from Ireland, Scotland, Wales, Italy and South Africa. As part of the agreement, fans can access live and on-demand coverage of the Guinness PRO14 matches in France, Spain, Portugal, and Latin American countries exclusively on FloRugby.com and enables the platform to stream the 100+ Guinness PRO14 matches remaining during the 2018-19 season, as well as the entire 152-game schedule during the 2019-20 and 2020-21 seasons. ESPORTS
In this week’s edition of Cynopsis Esports… Fortnite seeking $25 million partnerships
Capcom doubles down
Breaking down Facebook Gaming
Immortals tread new ground
Dissecting regional separation
ELEAGUE Reports for duty
Discord opens up
ESL taps UEFA experience
ROSTER MOVES
Megan Trapp was promoted to the newly created position of Vice President, Live Event Marketing at Bellator. In her new role, Trapp will oversee live event marketing for Bellator, including all promotions, sponsorship activation, ticket sales and consumer products. At the NFL’s Fall League Meeting, Indra Nooyi of PepsiCo and Lowell McAdam of Verizon were honored by the NFL for their “visionary leadership and long-term partnership.” Both execs have worked closely with the NFL to expand the league’s reach to new fans, to bring innovative technology into our game, and to promote the mutual goals of leading U.S. brands.The event was attended by all 32 NFL Owners, Club Presidents and NFL Executives. Commissioner Goodell made opening remarks, followed by John Mara honoring Indra Nooyi and Jonathan Kraft honoring Lowell McAdam. The Shadow League will host its 5th Annual Shadow League Awards, presented by AT&T Humanity of Connection on Oct. 30. Each year, TSL honors men and women of color who are trailblazers in the world of sports. Three of this year's honorees will include basketball Hall of Fame Player and University of South Carolina Head Women's Basketball Coach Dawn Staley, legendary American Boxer, promoter and social advocate, Bernard Hopkinsand Fox Sports Broadcaster Gus Johnson. THE MAIN EVENT
Red Sox/Astros hit Game 5 at 8p on TBS.
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| A CYNOPSIS MESSAGE | “With so many profound issues affecting women taking the spotlight in the past year, Cynopsis is launching our newest awards, which will bring together the community from around the world of sports, and honor the drive and innovation that is evolving change in the sports industry.” --Chris Pursell, Cynopsis Director of Sports & Esports Content Nominate a female executive from your team into the Cynopsis Top Women in Sports Awards. The process shouldn’t more than 25mins and don’t forget to nominate by the December 4th deadline.
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ON THIS DAY in 1873: Columbia, Princeton, Rutgers, and Yale lock in initial rules for collegiate football. In the Know: Other than B-Hop, what is one of Bernard Hopkins nicknames? (Email chris-sports@cynopsis.com with your answer and be sure to include your name, company and city.) Answer to Our Last Sports Trivia Question: Name the two athletes who have won the Bill Russell NBA Finals MVP Award three times in a row. Answer: Shaquille O'Neal and Michael Jordan. Kudos: Phyllis McQuillan-MSG Networks/NY; Michael Ritz-BucStar Consulting/NY; Rick Ramage-United Talent Agency/NY; Roger Furman-Sports Marketing Communications/Greentown; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Larry Hutchings/Nipomo; Damon Parry-NCC Media/LA Later - Chris
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DIRECTOR, PROGRAM RESEARCH
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Mng all top line &detailed analyses/ratings reporting, presentations and highlights w/a keen eye for providing Upper Management w/ actionable recommendations. Min 7yrs exp media rsrch w/ previous exp in ntwrk or cable or w/an agency or vendor.
Full info/apply HERE
JOB OPENING: SR MGR, CONSUMER ENGAGEMENT/NBC SPORTS/STAMFORD: Lead/Support planning & execution of marketing projects around the Olympics for linear, digital & social. Min 6+ yrs Mktg; Min 3+ yrs Exp working w/ Olympics. Full info/apply HERE (10/24) JOB OPENING: ENGINEER – SNY STAFF ENGINEER/NBC SPORTS GROUP/NYC: Responsible for maintaining equipment & technical standards at a production and newsroom facility. Support multiple daily live studio productions. Min 5yrs professional broadcast engineering experience in a digital production facility. Full info/apply HERE (10/24) JOB OPENING: SR EDITOR, ADVERTISING & PROGRAM STANDARDS/NBCU/LA: Work to ensure program content & ads comply w/ internal/external standards, laws & regulations, while being cognizant of public policy &community acceptability considerations. 2+yrs exp working in S &P (Program and/or Advertising) for a brdcst &/or cable network. Full info/apply HERE (10/24) JOB OPENING: STRATEGIST, INTEGRATED PAID MEDIA/Discovery Inc/NYC: Exciting opp for agency-to-network. Critical position w/ internal media agency on paid acquisition pod. Key responsibilities include ensuring optimal media impressions, assisting day-to-day planning needs, and post reporting. 2+ yrs exp. Full info/apply (10/24) JOB OPENING: SR DIR, INTEGRATED MEDIA BUYING/Discovery Inc/NYC: Critical position leading investment in the paid acquisition pod on team that acts as internal media agency. Key responsibilities incl buying & advancing all paid media vehicles. 8+ yrs exp, pref in digital & traditional TV space. Full info/apply (10/24) JOB OPENING: DIRECTOR, PROGRAM RESEARCH/BRAVO & OXYGEN/NYC: Mng all top line &detailed analyses/ratings reporting, presentations and highlights w/a keen eye for providing Upper Management w/ actionable recommendations. Min 7yrs exp media rsrch w/ previous exp in ntwrk or cable or w/an agency or vendor. Full info/apply HERE (10/24) JOB OPENING: PRODUCT MGR/WIDEORBIT/NYC: Bridge tech & bus. worlds that our customers need & love. Write WO Digital Hub documentation pertinent to internal personnel & external customers. Own/create feature spec docs. 3+yrs bus. analysis, prod mngmnt or prod mktg exp. Exp in Media or Media Software ind pref’d. Full info/apply HERE (10/24) JOB OPENING: MANAGER, AD SALES MARKETING/Tennis Channel/NYC: Collaborate w/Ad Sales Marketing team to support the Sales team & dvlp multiplatform ad solutions across linear, digital, print & social platforms. Min 3-4yrs exp req’d at an agency, media co. or sales org focusing on client services Full info/apply HERE (10/24) JOB OPENING: FINANCIAL IMPLEMENTATION & PRODUCT SPECIALIST/WIDEORBIT (Telecommute/West Coast): Dvlp thorough understanding of the client’s specific bus. objectives. Support our clients w/financially related how-to questions 2+yrs in a acctg/finance role within a TV/Radio Station or Media Software co. Full info/apply HERE (10/24) JOB OPENING: SALES DIRECTOR, INTERNATIONAL/WIDEORBIT/Telecommute: Drive new business opps in Canada, AS, & NZ. Represent our full suite of products and services to potential clients. 5+yrs exp in business dvlpmnt or sales of enterprise-wide broadcast software. Full info/apply HERE (10/24) JOB OPENING: MANAGER, MEDIA RELATIONS/FX Networks/LA: Organized/resourceful candidate w/strong comm skills to develop/execute robust campaigns, write/edit materials, support pub teams. 4-5 yrs comm exp & strong contacts req. Full info/apply HERE (10/23)
JOB OPENING: COORDINATOR, MARKETING & VISUAL COMMUNICATIONS/Jim Henson Company/LA: Seeks Coordinator for Marketing department to oversee daily admin., market prep, visual communications assets, etc. College degree and related experience required. Resume: jobpostings@henson.com (10/23)
JOB OPENING: MEDIA COORDINATOR DIRECT RESPONSE/OPPORTUNITY MEDIA/NYC/LI: Seeking an energetic achiever w/excellent written & organizational skills for role to assist in supporting growing revenue for dynamic DR Team: BA Degree, Min 2 yrs DR Experience req. Wide Orbit Knowledge a +. Resume/cvr HERE (10/20) JOB OPENING: ANALYTICS LIAISON/ION/NYC: Act as primary liaison between ION Media & ad agency rsrch depts. Communicate ION’s unique position in marketplace & clear advantages to agency rsrch depts. 10+yrs exp in TV/Agency ind. Well versed in ind tools such as Nielsen, MRI, Simmons, ComScore +. Full info/apply HERE (10/20) JOB OPENING: SR SALES PLANNER/ION/Clearwater: Mng team of sales assistants; mng setting rate cards & placing inventory to maximize revenue & returns. Resp for generation of all sales proposals. 4-yr deg w/ 5+ yrs Local Ad Sales exp in Pricing & Inventory ad sales plan’g and/or systems admin strongly pref’d. Full info/apply HERE (10/20) JOB OPENING: PRODUCTION MGR, CONTENT/Eko/NYC: Candidates w/excitement about new technology & storytelling please apply. Mng mult projects(dvlpmnt thru delivery), advise on overall prod/ implementation plans. 5+yrs prod management exp either w/network, production co. or digital agency. Full info/apply HERE (10/19) JOB OPENING: Sr MANAGER WEB & ECOMMERCE/SportsEngine, NBC Sports/Mpls, MN: Mng corp & eCommerce websites, campaign journeys, & digital mktg integrations for our portfolio of B2B & B2C brands & products incl; SportsEngine, SI Play, TeamUnify, SE Studio, etc. Full understanding CRM platforms. 8+yrs exp. Full info/apply HERE (10/19) |
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