Econsultancy's Online Video Best Practice Guide covers the four pillars of successful online video strategy in detail with advice, tools and technology tips from across the industry. The four pillars include: understanding audiences, creating content, managing distribution and measuring and attributing success.

Driving Growth With Measurement in a Mobile World highlights changing attitudes and approaches to analytics and measurement. In a marketing landscape with more data than insights, some organizations are turning to a practical, business outcome-focused model. This paper, produced in partnership with Google, is based on a survey of executives at enterprise organizations averaging more than $1B in 2016 revenues.