| | | | | | The boom in the B2B big data market (from a sub-$100m industry in 2009 to $130bn today) mirrors an enterprise-led scramble to invest in data mining, reminiscent of the California gold rush, accompanied by a similar media buzz. |
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| A message from our sponsors: |
| Consumer Trust: Usage & Attitudes Towards User-Generated Visual Content |
| 70% of respondents in the U.S. and 53% in Europe indicate they would be more likely to buy a product after seeing a positive or relatable consumer-generated image of it online. Our global consumer report analyzes survey results for insights like: What, how, and why consumers create, discover, and engage with earned content, why UGC is seen as more trustworthy than other kinds of content, and what effect this has on sales and revenue. |
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| | | | | | | The 11th annual Email Marketing Industry Census, published in partnership with Adestra, takes an in-depth look at email practices being adopted, the resources being dedicated to email and the channel's effectiveness compared to other types of marketing. Personalisation, marketing automation, optimisation for different devices and the future of email are all themes that are revisited in this year's Census, and there are also new questions about the use of metrics, the application of artificial intelligence and the impact of Brexit on how companies are approaching the EU General Data Protection Regulation (GDPR). |
| Econsultancy's Trends Webinar for April 2017 looks at the latest trends, data and best practice within innovation. |
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| | | | The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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