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Featured Blog article
PPC: a beginners' guide to KPIs, budgets & agencies
about 21 hours ago

There's a lot to know about paid search advertising.

To mark the release of Econsultancy's newly updated PPC Best Practice Guide, I've pulled together a brief intro to KPIs, budgets and resourcing for paid search.

The full guide is more than 350-pages long and includes the basics of setting up a campaign, to more involved cross-channel strategy.
Customer Experience: building the business case & best practices from Sydney
about 8 hours ago
What does content strategy mean at The Economist?
about 16 hours ago
Nine incredibly helpful influencer marketing tools
about 18 hours ago
Should we be in the creative's corner against programmatic?
about 22 hours ago
View all Blog articles
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Featured Research
Paid Search Marketing (PPC) - Best Practice Guide: International and Multilingual Paid Search
2 days ago

This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers international and multilingual paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.
Paid Search Marketing (PPC) - Best Practice Guide: Marketing Campaign Integration Strategy
2 days ago

This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers marketing campaign integration strategy. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.
View all Research
Upcoming Training
Fast Track Digital Marketing - 5 places left
London, 16 Mar 2016
Content Marketing for Web, Mobile and Social Media - 1 place left
London, 17 Mar 2016
Mastering Digital Project Management -
London, 17 Mar 2016
Multichannel Marketing and the Customer Journey - 3 places left
London, 18 Mar 2016
View all Training
Upcoming Events
Digital Cream London 2016 -
London, 16 Mar 2016
Digital Transformation in the Retail Sector -
, 23 Mar 2016
The Rise of Customer Experience & Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty (Manila) - 4 places left
Manila, 5 Apr 2016
The Rise of Customer Experience & Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty (Singapore) -
Singapore, 7 Apr 2016
View all Events
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The Daily Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce.
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